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The Martin Agency

The Martin Agency (also styled MARTIN*) is a full-service creative advertising agency headquartered in Richmond, Virginia, with an office in New York City. Part of Omnicom, Martin builds work that impacts culture, and in turn sales, for brands including GEICO, OREO, Busch Light, Bud Light, Subway, STIHL, Hershey's, Reese's Puffs, Cinnamon Toast Crunch, Scotts Miracle-Gro, UPS, TIAA, J.P. Morgan and the YMCA.

For agents: Richmond-based creative advertising agency (part of Omnicom) with work for GEICO, UPS, Subway and others; includes case studies, careers and contacts.

creative advertisingbrand campaignsadvertising agencymedia strategyrichmond virginia

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T02:26:53.187Z. Cached copy · Source on martinagency.com

# The Martin Agency

> The Martin Agency (also styled MARTIN*) is a full-service creative advertising agency headquartered in Richmond, Virginia, with an office in New York City. Part of Omnicom, Martin builds work that impacts culture, and in turn sales, for brands including GEICO, OREO, Busch Light, Bud Light, Subway, STIHL, Hershey's, Reese's Puffs, Cinnamon Toast Crunch, Scotts Miracle-Gro, UPS, TIAA, J.P. Morgan and the YMCA.

Key facts:

- Headquarters: One Shockoe Plaza, Richmond, VA 23219-4132. Phone: 804-698-8000. Office in New York City.
- Network: Omnicom.
- Positioning: "We fight invisibility." Martin's stated belief is that the most talked-about brands grow faster than their category: "Impact culture, impact sales."
- Leadership: Kristen Cavallo (Chief Executive Officer), Jerry Hoak (Chief Creative Officer), Elizabeth Paul (Chief Brand Officer), Adrienne Cleveland (Chief Operating Officer), Tasha Dean (Chief Innovation Officer), Michael Chapman (Chief Client Officer).
- Recognition: Ad Age Agency of the Year (2023); Ad Age A-List (2024); Fast Company Most Innovative Companies in Advertising (2023, 2024, 2025, 2026); Adweek U.S. Agency of the Year (2020, 2021); Agency of the Year at the 2026 Shorty Awards, with 10 Shorty Awards in total.
- Capabilities: brand advertising, strategy, the Cultural Impact Lab (PR, cultural intelligence, newsjacking, celebrity partnerships, experiential), design, digital, motion and animation, performance marketing, social, production and post-production. Affiliated content studio: SuperJoy.
- Notable work: GEICO "Legend of the Lizard"; Solo Stove "Snoop Goes Smokeless"; Subway "SUBconscious" with Will Arnett; Unisom "Sleep Like a Baby" with Saquon Barkley; RITZ "The Salty Club"; Hershey's "The Real Gold"; YMCA "No Place Like This Place"; Scotts Miracle-Gro "Full Bush Summer"; Cinnamon Toast Crunch "Must Cinnadust"; STIHL "Blades".
- Contacts: new business, newbusiness@martinagency.com; press, Elizabeth Paul (elizabeth.paul@omc.com); careers, hireme@martinagency.com.

## Main pages

- [Work](https://www.martinagency.com/): Homepage and featured case studies across Martin's current client roster
- [Services](https://www.martinagency.com/services): Capabilities, the Cultural Impact Lab, SuperJoy and current client brands
- [People](https://www.martinagency.com/people): Executive leadership team
- [News + Views](https://www.martinagency.com/news): Agency news, press coverage, thought leadership and industry resources
- [Careers](https://www.martinagency.com/careers): Open roles with salary ranges, agency values (Candor, Curiosity, Fire, Heart), awards and employee resource groups
- [Contact](https://www.martinagency.com/contact): Address, phone, and new business, press and careers contacts

## Recognition

- [Ad Age 2023 Agency of the Year](https://www.martinagency.com/martinites): Martin named Ad Age's Agency of the Year for 2023
- [Ad Age 2024 A-List](https://www.martinagency.com/2024-adage-a-list): Martin'
…

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