# The Martin Agency

> The Martin Agency (also styled MARTIN*) is a full-service creative advertising agency headquartered in Richmond, Virginia, with an office in New York City. Part of Omnicom, Martin builds work that impacts culture, and in turn sales, for brands including GEICO, OREO, Busch Light, Bud Light, Subway, STIHL, Hershey's, Reese's Puffs, Cinnamon Toast Crunch, Scotts Miracle-Gro, UPS, TIAA, J.P. Morgan and the YMCA.

Key facts:

- Headquarters: One Shockoe Plaza, Richmond, VA 23219-4132. Phone: 804-698-8000. Office in New York City.
- Network: Omnicom.
- Positioning: "We fight invisibility." Martin's stated belief is that the most talked-about brands grow faster than their category: "Impact culture, impact sales."
- Leadership: Kristen Cavallo (Chief Executive Officer), Jerry Hoak (Chief Creative Officer), Elizabeth Paul (Chief Brand Officer), Adrienne Cleveland (Chief Operating Officer), Tasha Dean (Chief Innovation Officer), Michael Chapman (Chief Client Officer).
- Recognition: Ad Age Agency of the Year (2023); Ad Age A-List (2024); Fast Company Most Innovative Companies in Advertising (2023, 2024, 2025, 2026); Adweek U.S. Agency of the Year (2020, 2021); Agency of the Year at the 2026 Shorty Awards, with 10 Shorty Awards in total.
- Capabilities: brand advertising, strategy, the Cultural Impact Lab (PR, cultural intelligence, newsjacking, celebrity partnerships, experiential), design, digital, motion and animation, performance marketing, social, production and post-production. Affiliated content studio: SuperJoy.
- Notable work: GEICO "Legend of the Lizard"; Solo Stove "Snoop Goes Smokeless"; Subway "SUBconscious" with Will Arnett; Unisom "Sleep Like a Baby" with Saquon Barkley; RITZ "The Salty Club"; Hershey's "The Real Gold"; YMCA "No Place Like This Place"; Scotts Miracle-Gro "Full Bush Summer"; Cinnamon Toast Crunch "Must Cinnadust"; STIHL "Blades".
- Contacts: new business, newbusiness@martinagency.com; press, Elizabeth Paul (elizabeth.paul@omc.com); careers, hireme@martinagency.com.

## Main pages

- [Work](https://www.martinagency.com/): Homepage and featured case studies across Martin's current client roster
- [Services](https://www.martinagency.com/services): Capabilities, the Cultural Impact Lab, SuperJoy and current client brands
- [People](https://www.martinagency.com/people): Executive leadership team
- [News + Views](https://www.martinagency.com/news): Agency news, press coverage, thought leadership and industry resources
- [Careers](https://www.martinagency.com/careers): Open roles with salary ranges, agency values (Candor, Curiosity, Fire, Heart), awards and employee resource groups
- [Contact](https://www.martinagency.com/contact): Address, phone, and new business, press and careers contacts

## Recognition

- [Ad Age 2023 Agency of the Year](https://www.martinagency.com/martinites): Martin named Ad Age's Agency of the Year for 2023
- [Ad Age 2024 A-List](https://www.martinagency.com/2024-adage-a-list): Martin's place on Ad Age's 2024 A-List
- [Fast Company Most Innovative Companies](https://www.martinagency.com/fast-company-2x): Martin's recognition among Fast Company's Most Innovative Companies in Advertising
- [10 Shorty Awards, including Agency of the Year (2026)](https://www.martinagency.com/news/2026shortyawards): Martin's 2026 Shorty Awards results
- [Fast Company Most Innovative, third year running (2025)](https://www.martinagency.com/news/martin-named-to-fast-companys-most-innovative-list-for-third-year-running): 2025 announcement

## Case studies

- [Solo Stove: Snoop Goes Smokeless](https://www.martinagency.com/solo-stove-going-smokeless-snoopdogg): Snoop Dogg's "giving up smoke" stunt for Solo Stove's smokeless fire pit
- [OREO: The OREOVERSE](https://www.martinagency.com/oreo-the-oreoverse): OREO case study
- [OREO Big Game commercial](https://www.martinagency.com/oreo-biggame-tv-commercial): OREO Super Bowl spot
- [Busch Light Big Game commercial](https://www.martinagency.com/buschlight-biggame-tv-commercial): Busch Light Super Bowl spot
- [Busch Guide](https://www.martinagency.com/busch-guide): Busch Light campaign
- [Papa Johns: Better Get You Some](https://www.martinagency.com/papa-johns-better-get-you-some): Papa Johns campaign
- [UPS Bodega](https://www.martinagency.com/ups-bodega): UPS case study
- [Hanes: Invention of Comfort](https://www.martinagency.com/hanes-invention-of-comfort): Hanes campaign
- [AXE](https://www.martinagency.com/axe): AXE work
- [Chobani](https://www.martinagency.com/chobani): Chobani work
- [Terminix](https://www.martinagency.com/terminix): Terminix work
- [LegalShield](https://www.martinagency.com/legalshield): LegalShield work
- [Martin Entertainment](https://www.martinagency.com/martin-entertainment): Martin's branded entertainment offering

## Recent news

- [Martin wins Subway's creative account](https://www.martinagency.com/news/subwayaor): Martin named Subway's creative agency after pitching one idea in the final meeting
- [Subway casts Will Arnett as your "SUBconscious"](https://www.martinagency.com/news/subway-firstcampaign): Inside Martin's first Subway campaign, with CMO Jeff Klein
- [A $200,000 leather jacket at New York Fashion Week](https://www.martinagency.com/news/subwayaor-s9bh7): Kay Jewelers runway moment
- [GloRilla remixes the Reese's Puffs song](https://www.martinagency.com/news/glorilla/reesespuffs): "Truly Irresistible" music video
- [Kristen Cavallo returns to MARTIN* as CEO](https://www.martinagency.com/news/kristen-cavallo-returns-as-ceo): Leadership announcement
- [STIHL names Martin creative agency of record](https://www.martinagency.com/news/stihl-names-martin-creativeaor): New client win
- [Hershey's sweetens the Winter Olympics](https://www.martinagency.com/news/aa-geico-it-feels-good-to-geico-9gwr8): Hershey's "The Real Gold" campaign
- [YMCA marks 175 years](https://www.martinagency.com/news/aa-geico-it-feels-good-to-geico-9gwr8-dyn2a): "No Place Like This Place" campaign
- [GEICO's "It Feels Good to GEICO" platform](https://www.martinagency.com/news/aa-geico-it-feels-good-to-geico): GEICO's emotional brand platform
- [Inside Cinnamon Toast Crunch's "Must Cinnadust"](https://www.martinagency.com/news/must-cinnadust): Campaign strategy
- [Miracle-Gro's "Full Bush Summer"](https://www.martinagency.com/news/full-bush-summer): Social-led campaign with Gabby Windey
- [Saquon Barkley trolls the Giants for Unisom](https://www.martinagency.com/news/unisom-saquon-barkley-viral-ad): Viral sports-rivalry ad
- [J.P. Morgan adds Martin to its roster](https://www.martinagency.com/news/jp-morgan-adds-martin-to-its-roster): New client win
- [Martin taps Henrique Santiago as Head of Design](https://www.martinagency.com/news/martin-taps-award-winning-designer-henrique-santiago-as-head-of-design): Leadership hire

## Optional

- [Why so many brands want to piss you off](https://www.martinagency.com/news/elizabethpaul-fastco): Elizabeth Paul in Fast Company
- [Branded entertainment: why world-building matters](https://www.martinagency.com/news/elizabethpaul-fastco-55fkj): Perspective on branded entertainment
- [Design at Martin](https://www.designatmartin.com/): Martin's design portfolio
- [SuperJoy](https://wearesuperjoy.com): Martin-affiliated production and content studio
- [Privacy Policy](https://www.martinagency.com/privacy-policy)
- [Terms](https://www.martinagency.com/terms)