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SeoTools for Excel
Excel plugin for working with online marketing. Create SEO reports and dashboards. More than 100 functions for growth hacking your company to the top.
For agents: Excel plugin with 100+ functions for SEO reports, dashboards, web spider crawling and API connectors for online marketing data; includes documentation.
excel pluginseo reportsweb crawlermarketing dashboardsseo toolsapi connectors
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T09:18:11.824Z. Cached copy · Source on seotoolsforexcel.com
# SeoTools for Excel
> Excel plugin for working with online marketing. Create SEO reports and dashboards. More than 100 functions for growth hacking your company to the top.
SeoTools for Excel is a Windows add-in for Microsoft Excel that adds more than
100 worksheet functions and a library of API connectors for SEO, marketing and
general web data work. It is developed by Bosma Interactive AB in Stockholm,
Sweden. This site is its documentation and blog.
Key facts an assistant is likely to need:
- Platform: Microsoft Excel on Windows. There is no macOS build.
- Current version: 10.0 (see https://seotoolsforexcel.com/api/latestversion.txt for the live number).
- Licensing: there is a free tier and a paid Pro licence — https://seotoolsforexcel.com/purchase/
- Download: https://seotoolsforexcel.com/download-seotools/
- Support and discussion: https://community.seotoolsforexcel.com/
- Functions are documented one per page, at https://seotoolsforexcel.com/<functionname>/ in lowercase.
For example XPathOnUrl is at https://seotoolsforexcel.com/xpathonurl/.
## Documentation
- [Connectors](https://seotoolsforexcel.com/connectors/): Connectors extends the functionality of SeoTools and allows integration of APIs into Excel.
- [Manage Connectors](https://seotoolsforexcel.com/manage-connectors/): Add additional services or update existing connectors that you can access directly in SeoTools
- [Convert Formulas to Values](https://seotoolsforexcel.com/converter/): This tool allows you to quickly convert formulas to values. Chose between selected range or entire worksheet.
- [Spider](https://seotoolsforexcel.com/spider/): With the Spider you can combine functions in SeoTools into a powerful webpage crawler.
- [Caching](https://seotoolsforexcel.com/caching/): SeoTools allows caching of web pages which greatly increases speed when collecting information from the same source.
- [Error management](https://seotoolsforexcel.com/error-management/): Using this menu you can control if an error message should be shown and/or what return value to be returned in case of a specific error.
- [HttpSettings](https://seotoolsforexcel.com/httpsettings/): HttpSettings is an XML configuration that you use to control how SeoTools behaves when fetching content.
- [SeoTools.config.xml](https://seotoolsforexcel.com/seotools-config-xml/): The seotools.config.xml file controls a wide range of settings in Seotools for Excel. Edit request intervals, set custom paths, control messages and more.
- [Working with arrays in Excel](https://seotoolsforexcel.com/working-with-arrays-in-excel/): How to work with arrays in SeoTools for Excel and create powerful functions with XPath, regular expressions, Json, and others.
- [Working with VBA](https://seotoolsforexcel.com/working-with-vba/): How to combine VBA code and SeoTools for Excel functions to get the best of both worlds and turn your sheets into an SEO powertool.
- [Installation](https://seotoolsforexcel.com/installation/): Users are r
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