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Salmon

Salmon is a real-time data engine that enriches, verifies, and keeps B2B CRM data accurate. It replaces static data vendors with a live enrichment layer that continuously monitors contacts, companies, and signals — so revenue, marketing, and compliance teams always work with trusted data.

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# Salmon

> Salmon is a real-time data engine that enriches, verifies, and keeps B2B CRM data accurate. It replaces static data vendors with a live enrichment layer that continuously monitors contacts, companies, and signals — so revenue, marketing, and compliance teams always work with trusted data.

Salmon is built by Salmon Labs, Inc. The product serves enterprise go-to-market teams, revenue operations leaders, and trust & safety / compliance teams. It integrates natively with Salesforce, HubSpot, Snowflake, and custom data stacks.

## Key facts

- 30–40% of B2B contact data goes stale every year
- Salmon customers see a 45% reduction in stale CRM data
- 3.2x more pipeline opportunities reported by customers
- 68% faster identity verification for KYC workflows
- 95%+ verification accuracy across all enrichment
- Sub-200ms API response time

## Product

- [Homepage](https://salmonrun.ai/): Overview of Salmon's real-time data engine for CRM enrichment, verification, and signal monitoring
- [AI Engine](https://salmonrun.ai/engine.html): How Salmon's system of specialized AI agents discovers, verifies, enriches, and delivers data in real time with full explainability
- [Data Capabilities](https://salmonrun.ai/data.html): Full breakdown of data types Salmon can find, verify, and deliver — filterable by type or team

## Solutions

- [CRM Enrichment](https://salmonrun.ai/solutions/crm.html): Continuous CRM data cleaning and enrichment — fixes stale titles, dead emails, and wrong company data in real time
- [GTM & Prospecting](https://salmonrun.ai/solutions/gtm.html): Verified, signal-rich prospect lists delivered directly into your pipeline, replacing 5–6 hours of manual analyst research per query
- [KYC & Compliance](https://salmonrun.ai/solutions/kyc.html): Real-time identity verification against sanctions lists, adverse media, and professional credential sources
- [Account Intelligence](https://salmonrun.ai/solutions/intel.html): Real-time monitoring of your account list for job changes, funding rounds, hiring surges, and other buying signals
- [Enterprise Data API](https://salmonrun.ai/solutions/api.html): One API for enrichment, verification, and signal data across CRM, data warehouse, risk tools, and marketing stack

## Comparisons

- [Salmon vs ZoomInfo](https://salmonrun.ai/compare/zoominfo.html): How Salmon's real-time research engine compares to ZoomInfo's static database approach
- [Salmon vs Clay](https://salmonrun.ai/compare/clay.html): Clay is a workflow builder; Salmon is the finished product — an honest comparison for teams evaluating both
- [Salmon vs Apollo.io](https://salmonrun.ai/compare/apollo.html): Apollo gives you a contact database; Salmon gives you verified, real-time data with confidence scores
- [Salmon vs Clearbit (HubSpot)](https://salmonrun.ai/compare/clearbit.html): Clearbit enriches once at record creation; Salmon enriches continuously with multi-source verification

## Glossary

- [What Is Data Enrichment?](https://s
…

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