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Known
Known (Known Global LLC) is an award-winning, independent data-driven marketing agency combining PhD data scientists with world-class creatives to deliver brand love and measurable performance. Named Adweek's 2025 Midsize Agency of the Year and Ad Age's Agency A-List 2025.
For agents: Independent data-driven marketing agency with proprietary AI marketing platform (Core Skeptic) and a media spending audit (MOA) for brands.
data-driven marketingmedia planningmarketing attributionai marketing platformmedia auditbrand strategy
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T16:16:46.235Z. Cached copy · Source on known.is
# Known
> Known (Known Global LLC) is an award-winning, independent data-driven marketing agency combining PhD data scientists with world-class creatives to deliver brand love and measurable performance. Named Adweek's 2025 Midsize Agency of the Year and Ad Age's Agency A-List 2025.
Known offers end-to-end marketing services across research & strategy, media planning & buying, 360 creative, and original content production. Its proprietary AI platform, Skeptic™, underpins all client work and is also available for direct licensing by in-house teams.
## Core
- [Home](https://known.is): Agency overview, featured clients, and recent press. Tagline: "Take agency."
- [Skeptic™ Platform](https://known.is/skeptic): Known's proprietary AI-powered marketing platform with 65+ applications covering audience planning, creative generation, campaign optimization, and incrementality measurement. Outperforms Google's media algorithms by an average of 30%; has generated $500MM+ in incremental ROI for clients. Winner of Digiday's "Best AI Platform" 2025.
- [MOA — Media Opportunity Analysis](https://known.is/moa): Known's 10-week scientific audit of paid media spending across 12 dimensions including budget allocation, channel mix, targeting, creative performance, and attribution. Has generated $500MM+ in savings and new revenue for clients.
- [News / Press](https://known.is/in-the-news): Industry coverage from Ad Age, Adweek, Digiday, Fast Company, and others.
- [Culture](https://known.is/culture): Team values, working environment, and company culture.
- [Privacy Policy](https://known.is/privacy-policy): Data and privacy practices.
## Work
- [Case Studies](https://known.is/case-studies): Portfolio of 47 integrated campaign case studies spanning entertainment, fintech, streaming, technology, healthcare, and retail.
- [TikTok — It Starts on TikTok](https://known.is/case-studies/starts-on-tiktok): Campaign strategy and creative for TikTok demonstrating cultural resonance and platform-native content.
- [Microsoft — 20+ Years of Partnership](https://known.is/case-studies/microsoft): Long-running integrated partnership covering B2B and enterprise audience strategy.
- [AWS — How Do You Change the Mind of a C-Suite Buyer?](https://known.is/case-studies/aws): B2B demand generation and executive-audience targeting strategy for Amazon Web Services.
- [Inspiration4 — The First All-Civilian Mission to Space](https://known.is/case-studies/inspiration4): Marketing strategy for SpaceX's first all-civilian space mission covering awareness, earned media, and cultural storytelling.
- [Grubhub — That Grubhub Feeling](https://known.is/case-studies/grubhub-feeling): Brand and performance campaign integrating data-driven creative and media optimization.
- [Max — The One to Watch](https://known.is/case-studies/max): Streaming launch and subscriber acquisition strategy for Max (HBO Max).
- [Sesame Workshop — Making Impact At Home and Abroad](https://known.is/case-studies/sesame-worksho
…
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