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Justify

Evidence for influencer marketing. Justify Ltd is a UK company (no. 16000647, ICO ZB940295) that provides causal brand lift measurement, pre-live creative testing, creator discovery, and independent campaign measurement. Built for brands and agencies who need CFO-readable proof that influencer marketing works, not reach × engagement × vibes.

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For agents: UK influencer marketing measurement platform offering causal brand lift, pre-live creative testing and creator discovery for brands and agencies.

influencer marketingbrand lift measurementcreative testingcreator discoverycampaign measurement

Authority
52 reach 7 · trust 5 · quality 25 · freshness 15
Tier
listed
llms.txt
https://justify.app/llms.txt
llms-full.txt
https://justify.app/llms-full.txt
Sections
6
Links
27
Size
5378 bytes
Popularity rank
#398681
Country
United States
Categories
Marketing
For agents
Interface: a documented API or declared MCP endpoint an agent can call
Audience
business · agents can: read docs · en
First seen
2026-10-19T10:43:03.571Z
Last checked
2026-10-21T02:23:44.675Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T02:23:42.669Z. Cached copy · Source on justify.app

# Justify

> Evidence for influencer marketing. Justify Ltd is a UK company (no. 16000647, ICO ZB940295) that provides causal brand lift measurement, pre-live creative testing, creator discovery, and independent campaign measurement. Built for brands and agencies who need CFO-readable proof that influencer marketing works, not reach × engagement × vibes.

The full estate in one file: https://justify.app/llms-full.txt. Every page also has a Markdown mirror: append `.md` to its URL (for example https://justify.app/platform.md).

## What Justify does

- **Brand Lift**: Exposed-versus-control brand lift studies with p-values and 95% confidence intervals, built for influencer campaigns.
- **Creative Testing**: Pre-live, head-to-head creative testing on synthetic + real audiences before you spend media.
- **Influencer Marketplace**: Creator discovery on evidence, not follower counts, with risk reports and shareable shortlists. https://justify.app/influencer-marketplace
- **Methodology**: Independent measurement layer, neutral on the media we measure: no conflict, because we do not sell media.

## How Justify is different

- **Independent**: We do not sell influencer media. Measurement and media-selling are a conflict of interest; we only do one.
- **Causal**: Every claim is backed by a pre-registered study with a control group. No surrogate metrics, no EMV, no vanity.
- **Creator-fair**: 0% commission on creator payments. Platforms that tax talent 20% lose the best talent.
- **CFO-ready**: Every lift report is auditable. Board-defensible numbers, not slides full of emojis.

## Pricing

- Starter: GBP 249 / USD 299 / EUR 299 a month; GBP 2,499 / USD 2,999 / EUR 2,999 a year. Shown in the visitor's currency: GBP in the UK, EUR in the eurozone, USD elsewhere.
- Essential: Let's talk pricing.
- Professional: Let's talk pricing.
- Advanced: Let's talk pricing.

## Company

- Founded 2024, Cambridge, UK. Fully remote, four timezones.
- Company number 16000647. ICO registration ZB940295.
- Contact: public contact form or chat on every page (launching shortly). To get started, sign up at https://justify.app/sign-up

## Key pages

- [Homepage](https://justify.app/): Overview of the loop: plan, concept, execute, prove influencer marketing with evidence.
- [Brand Lift](https://justify.app/brand-lift): Measure real lift.
- [Creative Testing](https://justify.app/creative-testing): Pre-live, head-to-head.
- [Methodology](https://justify.app/methodology): How we measure.
- [Pricing](https://justify.app/pricing): Starter listed monthly plan; Essential, Professional and Advanced custom plans.
- [Customers](https://justify.app/customers): Case studies.
- [For brands](https://justify.app/brands): Small brands and mid-market VP Marketing teams: causal brand lift the CFO will sign off on.
- [For agencies](https://justify.app/agencies): Boutique to mid-large agencies: white-label, win the pitch with proof.
- [For creators](https://justify.app/creators): Free, 0% commission,
…

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