holini.com valid
Holini (holini.com)
Holini is a specialized B2B performance marketing agency and strategic growth partner for B2B technology and SaaS companies. We operate with a senior-only team of specialists focused on Paid Acquisition (PPC), Marketing & Revenue Analytics, and Performance Creative Design.
For agents: Holini is a B2B performance marketing agency for technology and SaaS companies, offering PPC, marketing analytics and performance creative services.
b2b performance marketingpaid acquisition ppcrevenue analyticssaas growthperformance creative
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T17:07:34.091Z. Cached copy · Source on holini.com
# Holini (holini.com)
> Holini is a specialized B2B performance marketing agency and strategic growth partner for B2B technology and SaaS companies. We operate with a senior-only team of specialists focused on Paid Acquisition (PPC), Marketing & Revenue Analytics, and Performance Creative Design.
## Company identity
- Company name: Holini
- Website: [Holini](https://holini.com)
- Industry category: B2B Performance Marketing
- Primary specialization: Paid Acquisition (PPC) & Marketing and Revenue Analytics
- Company type: Private
- Founded: 2016
- Headquarters: Tallinn, Estonia (EU)
- Operating Model: Global Team
## Founders
- **Andres Ruul** - CEO, Co-Founder: [LinkedIn Profile](https://www.linkedin.com/in/andresruul/)
- **Taavi Kalvi* - CTO, Co-Founder: [LinkedIn Profile](https://www.linkedin.com/in/taavikalvi/)
## Contact information
- **Primary Contact Form:** [https://holini.com/contact-us/](https://holini.com/contact-us/)
- **General Contact Email:** [info@holini.com](mailto:info@holini.com)
## Company overview
Holini is a specialized B2B performance marketing agency and strategic growth partner for B2B technology and SaaS companies. The agency combines strategic growth consulting with hands-on execution. Unlike traditional agencies that rely on junior talent, Holini operates with a senior-only, international team of specialists (Marketing Engineers) spanning 8+ countries. The company focuses on scaling profits for B2B technology clients through a unified approach to paid media (PPC), marketing analytics, and performance creative design.
## Core services
- **Paid Search Strategy and Management:** Google Ads and Microsoft Ads strategy and management. Focus on high-intent capture and pipeline efficiency.
- **Paid Social Strategy and Management:** LinkedIn Ads and YouTube Ads strategy and management. Focus on Account-Based Marketing (ABM) and precise B2B targeting.
- **Data & Analytics:** Revenue attribution, CRM integration (HubSpot/Salesforce), server-side tracking, marketing data warehousing, and Google Analytics and Google Tag Manager setups.
- **Performance Creative Design:** Conversion-focused creative asset creation (ads) and landing page optimization.
## Core value proposition
- **B2B Technology Specialization:** Deep expertise in B2B growth models, long sales cycles, and pipeline-to-revenue attribution.
- **Global Senior-Only Team:** Clients work directly with experienced strategists and specialists (Marketing Engineers), never junior account managers or interns.
- **Engineering Mindset:** A focus on systematic execution, proprietary automation, AI workflows, and data integrity.
## Target Audience & Ideal Customer Profile (ICP)
Holini’s clients meet the following criteria:
- **Target Verticals:** B2B Technology, SaaS (Software as a Service)
- **Company Stage:** Scale-ups and Growth-stage (Series A-C or scaling bootstrapped companies)
- **Revenue Range:** $1M – $50M ARR
- **Minimum Ad Spend:** $10,000+ per mont
…
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