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Union
Union is the AI-powered CRM for multifamily. One platform for marketing, AI chat and voice, CRM, leasing, renewals, and resident revenue, on one data model and one record. Built for multifamily owner-operators by Lift Lytics LLC (DBA Union), Austin, TX.
For agents: AI-powered CRM for multifamily property owners: marketing, AI chat and voice agents, leasing, renewals and resident revenue on one record.
multifamily crmai leasingai voice agentrenewalsresident revenue
- Authority
- 52 reach 7 · trust 5 · quality 25 · freshness 15
- Tier
- listed
- llms.txt
- https://www.gounion.com/llms.txt
- llms-full.txt
- https://gounion.com/llms-full.txt
- Sections
- 3
- Links
- 17
- Size
- 3559 bytes
- Popularity rank
- #408900
- Categories
- Marketing · AI and machine learning · Business software
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- Inferred actions
- Read documentation Support / contact About these labels
- Audience
- business · agents can: read docs, contact support · en
- First seen
- 2026-10-19T10:41:01.223Z
- Last checked
- 2026-10-19T18:27:45.327Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-22T17:52:35.932Z. Cached copy · Source on gounion.com
# Union
> Union is the AI-powered CRM for multifamily. One platform for marketing, AI chat and voice, CRM, leasing, renewals, and resident revenue, on one data model and one record. Built for multifamily owner-operators by Lift Lytics LLC (DBA Union), Austin, TX.
Union built the CRM and the AI as one product, so the AI acts on the live record rather than a synced copy. It connects to the PMS operators already run (Yardi, RealPage, ResMan, Entrata) and replaces the point-solution patchwork around it. Published outcomes at Mark Taylor: 100% call answer rate (up from 30-40%), 80%+ of calls handled end to end by AI, 55% resident retention in 2025, #1 nationwide for resident loyalty (J Turner TALi 2025). New operators go live in about 30 days, with first resident-funded revenue inside 45 to 60 days.
## Product
- [Home — The AI-Powered CRM for Multifamily](https://www.gounion.com/): Union runs the entire renter journey, marketing through renewals and resident revenue, on one platform and one record.
- [AI CRM](https://www.gounion.com/ai-crm): Every lead, conversation, and lease on one record, so the AI answers with full context. Built for leasing, not bolted on.
- [AI Voice Agent](https://www.gounion.com/voice-agent): Every call answered, every lead qualified. Handles availability, pricing, and tour booking end-to-end, with warm handoff when a prospect wants a person.
- [AI Web Chat](https://www.gounion.com/ai-web-chat): Answers prospects 24/7 with full CRM context, not a script, and hands off to a live agent when one is needed.
- [Agent Assist](https://www.gounion.com/agent-assist): Real-time answer suggestions across chat, SMS, and voice, turning day-one hires into experts.
- [Marketing](https://www.gounion.com/marketing): Tracks every lead from source to signed lease. Cost per lease, not cost per click.
- [Market Intelligence](https://www.gounion.com/market-intelligence): Compete tracks competitor pricing and availability in your submarket and alerts you when the market moves.
- [Leasing & Applications](https://www.gounion.com/leasing): Application, screening (TransUnion), income verification (Mastercard), documents, and e-signature in one flow, on one record.
- [Renewals](https://www.gounion.com/renewals): Renewals run on the same record as leasing, so a resident is never a stranger at renewal.
- [Ancillary Revenue](https://www.gounion.com/ancillary-revenue): Resident-funded products, Credit Builder and Union Security Deposit, add net-new revenue at no cost to the operator.
## Company
- [About Union](https://www.gounion.com/about): Operators who became technologists. Building alongside operator partners since 2018. One data model, one tab. Built, not acquired.
- [Mark-Taylor case study](https://www.gounion.com/customers/mark-taylor): Mark-Taylor centralized operations, answered essentially every prospect call with Union Voice AI, grew tour conversion 2.5x, and ranked #1 nationwide in resident loyalty.
- [Book a demo](https://www.gounion.com/d
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