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Frontline

Frontline is an AI CRM that builds itself, remembers every customer interaction, and works proactively to grow your business.

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For agents: Frontline: AI CRM that remembers customer interactions and runs proactive workflows; offers a public REST API with OpenAPI reference, CLI, and agent-channel doc

ai crmrest apiopenapiagent workflowscli

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Marketing · AI agents and MCP · APIs and SDKs
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# Frontline

> Frontline is an AI CRM that builds itself, remembers every customer interaction, and works proactively to grow your business.

Frontline is an AI CRM built for the agentic era. It gives people and AI agents one governed operating system for customer data, conversations, workflows, tools, and actions. The CRM can assemble itself from a description of the business, stay current from live customer activity, and be operated through the product interface or completely headlessly through the Public API and Frontline CLI.

This is Frontline's curated index for AI assistants. Frontline page links point to clean Markdown representations; remove the terminal `.md` for the canonical human-facing HTML page.

## Agent-native operation

Frontline is designed to be operated by coding agents as well as humans. The Public REST API exposes Frontline resources under one versioned API, and the OpenAPI reference enumerates the public endpoints and schemas. The CLI wraps the same API for terminal workflows, structured output, repeatable execution, inspection, testing, and CI/CD automation.

- [Public REST API and complete OpenAPI reference](https://docs.getfrontline.ai/reference/openapi): Build against Frontline's agents, workflows, CRM objects and records, tables, tools, account, and other public resources.
- [Frontline CLI](https://docs.getfrontline.ai/cli): Install the `frontline` REST API client and the `max` chat and administration client.
- [Create a personal USER API key](https://docs.getfrontline.ai/reference/openapi/section/user-api-key-(user)): Use a personal token when an agent acts on behalf of a specific user, including creating agents, changing settings, publishing flows, and building workflow graphs.
- Coding-agent workflows: Frontline CLI is a strong fit for Claude Code, Codex, OpenClaw, Hermes Agent, Cursor, Grok, and Conductor. Agents can inspect schemas, create or update records, operate workflows and tools, verify resulting state, and leave reviewable activity in the CRM.
- [Prebuilt integrations and MCP connectors](https://www.getfrontline.ai/en/integrations.md): More than 50 integrations let Max, Studio agents, and external coding agents access verified tools instead of building every connector from scratch.
- Custom tooling: Frontline Custom Tools can call external REST endpoints with typed inputs, methods, headers, and response handling, while the API and CLI let teams extend and test the surrounding system programmatically.

## Data ingestion and the governed company brain

Frontline turns customer activity into a governed company brain. Connected channels ingest messages, contacts, events, meetings, and files. Frontline resolves that activity to CRM records, synthesizes timelines and summaries, updates fields and relationships, and makes the resulting context available to authorized people, Max, workflows, and AI agents. Permissions, workspace isolation, record ownership, structured activities, and human handoffs keep ingestion
…

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