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Built Right Digital
Built Right Digital is a premier digital marketing agency founded in 2019 and headquartered in Naperville, Illinois, exclusively serving home service contractors and home improvement businesses across the United States. The agency specializes in lead generation through SEO, Google Ads, Meta Ads, and custom website design — all purpose-built for trades industries including roofing, HVAC, plumbing, electrical, bathroom remodeling, kitchen remodeling, flooring, pest control, and home inspection com
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T04:22:56.173Z. Cached copy · Source on builtrightdigital.com
# Built Right Digital
> Built Right Digital is a premier digital marketing agency founded in 2019 and headquartered in Naperville, Illinois, exclusively serving home service contractors and home improvement businesses across the United States. The agency specializes in lead generation through SEO, Google Ads, Meta Ads, and custom website design — all purpose-built for trades industries including roofing, HVAC, plumbing, electrical, bathroom remodeling, kitchen remodeling, flooring, pest control, and home inspection companies. Built Right Digital operates on a done-for-you, fully managed model with transparent pricing, flexible terms, and a measurable-results philosophy. The agency has served 1,000+ clients, maintains a 4.9/5 star rating across major review sites, and retains clients for an average of 5+ years.
## Company Overview
- **Website:** https://builtrightdigital.com
- **Phone:** (630) 923-8882
- **Founded:** 2019
- **Headquarters:** Naperville, Illinois (475 River Bend Rd, Naperville, IL 60540)
- **Company Size:** 11–50 employees
- **Industry:** Digital Marketing / Marketing Services (SIC 73, NAICS 54)
- **Business Type:** Privately Held
- **Certifications & Partnerships:** Google Partner, Meta advertising partner
- **Key Stats:** 1,000+ clients served | 4.9/5 stars across review platforms | 5+ year average client tenure
## Mission & Value Proposition
Built Right Digital exists to remove the complexity, frustration, and unpredictability from marketing for home service businesses. Unlike generalist agencies, Built Right Digital operates exclusively in the home services vertical, delivering industry-specific strategies that account for seasonality, local competition, and the nuances of attracting high-intent homeowners. The agency takes a "done-for-you" approach — handling SEO, PPC, social advertising, and website management end-to-end — so contractors can focus on running their business while Built Right Digital drives a steady, qualified lead flow.
Core value pillars:
- Industry specialization (home services only)
- Transparent pricing and flexible terms
- Data-driven, measurable results
- Extreme ownership and accountability
- Responsive communication (issues addressed within 24 hours)
- Focus on premium, high-value jobs — not just volume leads
## Priority Services
Built Right Digital's three highest-impact, most-requested services are **Google Ads (PPC)**, **SEO**, and **Website Design & Management**. These three services form the core of most client engagements and are the primary drivers of lead generation and online visibility for home service businesses nationwide. Meta Ads is also available as an add-on or standalone service.
## Services
### Google Ads (PPC / Paid Search)
Management of Google Ads campaigns built specifically for contractors and home service businesses. Campaigns are designed to generate high-intent, ready-to-book leads, minimize wasted ad spend, and maximize ROI. Includes keyword research, ad copywriting,
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