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BetterLinks

BetterLinks is an advanced WordPress plugin for link shortening, cloaking, tracking, and analytics, developed by WPDeveloper. It lets site owners create branded short URLs on their own domain, manage and cloak affiliate links, build UTM campaigns, configure redirects, and measure click performance without leaving the WordPress dashboard. It ships as a free plugin on WordPress.org plus a commercial Pro version that adds advanced analytics, split testing, and automation.

For agents: WordPress plugin for branded link shortening, affiliate link cloaking, UTM campaigns and click analytics; free plus Pro version. Docs and pricing listed.

link shortenerwordpress pluginlink cloakingutm campaignsaffiliate linksclick analytics

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T12:57:06.024Z. Cached copy · Source on betterlinks.io

# BetterLinks

> BetterLinks is an advanced WordPress plugin for link shortening, cloaking, tracking, and analytics, developed by WPDeveloper. It lets site owners create branded short URLs on their own domain, manage and cloak affiliate links, build UTM campaigns, configure redirects, and measure click performance without leaving the WordPress dashboard. It ships as a free plugin on WordPress.org plus a commercial Pro version that adds advanced analytics, split testing, and automation.



**Target Audience:** Affiliate marketers, bloggers, content creators, digital and performance marketers, ecommerce store owners, and WordPress agencies or freelancers who need to shorten, cloak, organize, and track links at scale without leaving WordPress. Also relevant to developers evaluating link management plugins for client sites.

**Key Features:**
- Link shortening and cloaking with custom branded domains
- Drag-and-drop link management with categories and tags
- Click analytics covering referrers devices and locations
- Affiliate link management from one WordPress dashboard
- UTM campaign builder for marketing attribution
- Advanced redirects plus A/B split testing for link destinations
- AI Bulk Link Generator and full-site broken link scanning
- One-click migration from Pretty Links and ThirstyAffiliates



## Development Approach

Freemium plugin development: a free core distributed via the WordPress.org plugin repository alongside a commercially licensed Pro extension. Development follows WordPress coding standards and plugin repository guidelines, with regular versioned releases documented in a public changelog. Support is provided through the WordPress.org support forums and the WPDeveloper helpdesk, and feature development is informed by user requests and a public roadmap.

## Setup Instructions

1. Install the free plugin from your WordPress dashboard via Plugins > Add New > search for "BetterLinks", or upload the plugin ZIP file, then click Activate.
2. For Pro features, install and activate the BetterLinks Pro plugin alongside the free version, then enter your license key under BetterLinks > Settings.
3. Create your first link from BetterLinks > New Link: set the target URL, choose a short slug, pick a redirect type, and optionally assign categories, tags, or UTM parameters.
4. Optionally configure a custom short domain and default link prefix under BetterLinks > Settings.
5. Migrating from another plugin? Use BetterLinks > Tools to import existing links from Pretty Links, ThirstyAffiliates, Simple 301 Redirects, and others.
6. Review performance under BetterLinks > Analytics, filtering by link and date range.

## Documentation

[Documentation](https://betterlinks.io/docs/): Complete setup guides, feature walkthroughs, and troubleshooting articles for BetterLinks free and Pro.
[Features](https://betterlinks.io/features/): Full overview of link shortening, cloaking, analytics, redirect, and campaign capabilities.
[Analytics](https://betterlinks.
…

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