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Arcalea
Arcalea is a marketing intelligence firm that connects marketing spend to closed revenue. It builds four proprietary systems, Galileo (multi-touch attribution), Compass (search intelligence), the AEO Index (AI search visibility), and QMA (Quantitative Market Assessment), on a single first-party data architecture, and delivers SEO/AEO, paid media, and data/AI services on top of them.
For agents: Marketing intelligence firm offering multi-touch attribution (Galileo), search intelligence, AI search visibility index, and SEO/AEO and paid media services.
marketing attributionmulti-touch attributionsearch intelligenceaeoai search visibilityseo services
- Authority
- 49 reach 8 · trust 5 · quality 21 · freshness 15
- Tier
- listed
- llms.txt
- https://arcalea.com/hubfs/llms.txt
- Sections
- 6
- Links
- 35
- Size
- 7420 bytes
- Popularity rank
- #276698
- Country
- United States
- Categories
- Marketing · Data and analytics
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- Audience
- business · agents can: read docs · en
- First seen
- 2026-10-19T10:40:55.259Z
- Last checked
- 2026-10-19T13:22:25.457Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-22T03:09:30.078Z. Cached copy · Source on arcalea.com
# Arcalea
> Arcalea is a marketing intelligence firm that connects marketing spend to closed revenue. It builds four proprietary systems, Galileo (multi-touch attribution), Compass (search intelligence), the AEO Index (AI search visibility), and QMA (Quantitative Market Assessment), on a single first-party data architecture, and delivers SEO/AEO, paid media, and data/AI services on top of them.
Arcalea's core philosophy, consistent since 2015: marketing is a measurable science. The company is known for rigorous, first-party attribution and for early, in-depth work on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), how brands earn citations in AI answer engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
## Platform & products
- [The Arcalea Intelligence Platform](https://arcalea.com/platform): Overview of the four proprietary systems and the shared data architecture behind them.
- [Galileo, Attribution Intelligence](https://arcalea.com/galileo): Multi-touch attribution built on first-party CRM/ERP data, with five attribution models, independent of platform self-reporting.
- [Compass, Search Intelligence](https://arcalea.com/compass): ML analysis of total addressable search demand across traditional and AI search, quantifying the economic value of organic visibility.
- [AEO Index](https://arcalea.com/aeo-index): Recurring research measuring brand visibility and citation share inside AI answer engines.
- [QMA, Quantitative Market Assessment](https://arcalea.com/qma): Competitive-landscape and market-entry analysis across 20 dimensions before budget is committed.
- [Integrations](https://arcalea.com/integrations): Native CRM/first-party data integrations (HubSpot, Salesforce, SugarCRM, Slate, Epicor, Tealium, and more).
## Services
- [SEO & Answer Engine Optimization](https://arcalea.com/seo-aeo-content): Traditional search, AI answer engines, and content built to be cited and to move buyers.
- [Paid Media Management](https://arcalea.com/paid-media): Paid search, paid social, programmatic, and native advertising managed against revenue outcomes.
- [Data, AI & ML](https://arcalea.com/data-ai): Multi-touch attribution, audience intelligence, CRM integration, agentic AI workflows, and ML data pipelines.
- [How it works](https://arcalea.com/how-it-works): Arcalea's engagement model and how the four systems are deployed.
## Guides & research
- [Marketing Planning Diagnostic](https://arcalea.com/diagnostic): A free, 21-step self-guided marketing planning diagnostic built on G-STIC, the 5Cs, Kellogg 7Ts, and Arcalea’s QMA. Each step is an interactive tool (situational analysis, goal, strategy, GTM, tactics, budget, controls) with an AI review.
- [AEO Best Practices Guide](https://arcalea.com/aeo-best-practices-guide): Comprehensive guide to Answer Engine Optimization, the seven AEO infrastructure layers and how to earn AI citations.
- [AEO Index Methodology](https://arcalea.com/aeo-index/methodology): Th
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