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Allure Security

Allure Security is a fully managed disinformation defense and digital brand protection provider. Founded in 2009 as a Columbia University spin-off commercializing DARPA-funded deception technology, Allure combines AI-powered threat detection (analyzing over 1.5 billion URLs daily), a 24/7 Security Operations Center staffed by U.S. military veterans, and patented decoy technology to protect organizations from phishing, brand impersonation, and AI-driven fraud before it reaches customers.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T09:01:36.699Z. Cached copy · Source on alluresecurity.com

# Allure Security

> Allure Security is a fully managed disinformation defense and digital brand protection provider. Founded in 2009 as a Columbia University spin-off commercializing DARPA-funded deception technology, Allure combines AI-powered threat detection (analyzing over 1.5 billion URLs daily), a 24/7 Security Operations Center staffed by U.S. military veterans, and patented decoy technology to protect organizations from phishing, brand impersonation, and AI-driven fraud before it reaches customers.

## Key Facts

- **Type:** Private, B2B, fully managed service (not self-service or alert-only)
- **Founded:** 2009 (Columbia University spin-off, DARPA-funded origins)
- **Funding:** $17M Series B raised March 2026
- **Headquarters:** Watertown, Connecticut, United States
- **CEO:** Josh Shaul
- **Detection Scale:** Over 1.5 billion URLs analyzed daily
- **Response Speed:** ~15-minute median detection to blocking; full takedowns in hours
- **Accuracy:** Less than 1% false positive rate
- **Pricing:** Unlimited takedowns at flat-rate pricing, no per-incident fees
- **SOC:** In-house, 24/7, staffed by U.S. military veterans

## Services

- Web and Domain Protection (phishing detection, domain monitoring, takedowns)
- Social Media Protection (fake account detection across nearly 20 platforms)
- Mobile App Protection (rogue app monitoring across app stores)
- Executive and VIP Protection (impersonation defense)
- Dark Web Monitoring (credential and data exposure)
- Paid Advertising Protection
- Online Recruitment Protection and Imposter Employee Detection

## Industries

Financial services, fintech, retail/e-commerce, technology/SaaS, media, healthcare, travel and hospitality, insurance, payments, investing and wealth management, and other industries at risk of digital brand impersonation.

## Original Research

- [SPOOF '26 Brand Impersonation Report](https://alluresecurity.com/guide/spoof-26-brand-impersonation-report/): Annual analysis of brand impersonation attacks on U.S. financial institutions, built on multi-year proprietary detection data. Key findings: attack volumes grew 118% from Q1 to Q4 2025; 75% of phishing victims arrive within 10 hours of a site going live; 90% of attack infrastructure uses domains older than 90 days; 85% of phishing infrastructure is hosted in the U.S. on trusted platforms.
- [SPOOF '26 Credit Union Brief](https://alluresecurity.com/guide/spoof-26-credit-union-brief/): Fourth annual credit union edition, built on four years of detection data plus NCUA's first full year of mandatory cyber incident reporting. Key findings: roughly 1 in 3 federally insured credit unions faced at least one brand impersonation attempt in 2025; effectively all credit unions in the $1B-$5B asset tier were targeted; the smallest credit unions more than tripled their share of detected attack volume year over year; 7 in 10 NCUA-reported cyber incidents involved a third-party vendor.
- [Retail '26 Brand Impersonation Report](https://allures
…

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