# Allure Security

> Allure Security is a fully managed disinformation defense and digital brand protection provider. Founded in 2009 as a Columbia University spin-off commercializing DARPA-funded deception technology, Allure combines AI-powered threat detection (analyzing over 1.5 billion URLs daily), a 24/7 Security Operations Center staffed by U.S. military veterans, and patented decoy technology to protect organizations from phishing, brand impersonation, and AI-driven fraud before it reaches customers.

## Key Facts

- **Type:** Private, B2B, fully managed service (not self-service or alert-only)
- **Founded:** 2009 (Columbia University spin-off, DARPA-funded origins)
- **Funding:** $17M Series B raised March 2026
- **Headquarters:** Watertown, Connecticut, United States
- **CEO:** Josh Shaul
- **Detection Scale:** Over 1.5 billion URLs analyzed daily
- **Response Speed:** ~15-minute median detection to blocking; full takedowns in hours
- **Accuracy:** Less than 1% false positive rate
- **Pricing:** Unlimited takedowns at flat-rate pricing, no per-incident fees
- **SOC:** In-house, 24/7, staffed by U.S. military veterans

## Services

- Web and Domain Protection (phishing detection, domain monitoring, takedowns)
- Social Media Protection (fake account detection across nearly 20 platforms)
- Mobile App Protection (rogue app monitoring across app stores)
- Executive and VIP Protection (impersonation defense)
- Dark Web Monitoring (credential and data exposure)
- Paid Advertising Protection
- Online Recruitment Protection and Imposter Employee Detection

## Industries

Financial services, fintech, retail/e-commerce, technology/SaaS, media, healthcare, travel and hospitality, insurance, payments, investing and wealth management, and other industries at risk of digital brand impersonation.

## Original Research

- [SPOOF '26 Brand Impersonation Report](https://alluresecurity.com/guide/spoof-26-brand-impersonation-report/): Annual analysis of brand impersonation attacks on U.S. financial institutions, built on multi-year proprietary detection data. Key findings: attack volumes grew 118% from Q1 to Q4 2025; 75% of phishing victims arrive within 10 hours of a site going live; 90% of attack infrastructure uses domains older than 90 days; 85% of phishing infrastructure is hosted in the U.S. on trusted platforms.
- [SPOOF '26 Credit Union Brief](https://alluresecurity.com/guide/spoof-26-credit-union-brief/): Fourth annual credit union edition, built on four years of detection data plus NCUA's first full year of mandatory cyber incident reporting. Key findings: roughly 1 in 3 federally insured credit unions faced at least one brand impersonation attempt in 2025; effectively all credit unions in the $1B-$5B asset tier were targeted; the smallest credit unions more than tripled their share of detected attack volume year over year; 7 in 10 NCUA-reported cyber incidents involved a third-party vendor.
- [Retail '26 Brand Impersonation Report](https://alluresecurity.com/guide/retail-26-brand-impersonation-report/): First annual report on brand impersonation targeting retail, e-commerce, and consumer brands, based on 326,000+ detected threats across 6,200+ brands in 2025. Key findings: fake storefronts now outnumber counterfeit listings as the fastest-growing retail impersonation threat; 75% of customers who will ever visit a fake storefront arrive before most takedown processes begin; 2025's fourteen major retail breaches armed attackers with purchase histories that fuel targeted impersonation.

## Key Resources

- [Disinformation Security Guide](https://alluresecurity.com/guide/disinformation-security/): Comprehensive guide to disinformation security, the category Gartner named a top strategic technology trend.
- [What Is Disinformation Security?](https://alluresecurity.com/blog/what-is-disinformation-security): Definitional overview of disinformation security and why it matters.
- [What Is Digital Risk Protection?](https://alluresecurity.com/blog/what-is-digital-risk-protection): Overview of the DRP market and external attack surface protection.
- [Cybersecurity Glossary](https://alluresecurity.com/glossary/): 50+ definitions covering brand impersonation, phishing, and disinformation security terms.
- [Platform Overview](https://alluresecurity.com/platform/): How AI detection, SOC-led takedown, and decoy technology work together.
- [Customer Stories](https://alluresecurity.com/customer-stories/): Outcomes for credit unions, community banks, and enterprise brands.
- [Allure Security vs. ZeroFox](https://alluresecurity.com/blog/allure-security-vs-zerofox): Vendor comparison covering detection approach and service model.
- [Allure Security vs. PhishLabs (Fortra)](https://alluresecurity.com/blog/allure-security-vs-phishlabs-fortra): Vendor comparison covering detection and managed service quality.

## Links

- [Website](https://www.alluresecurity.com)
- [Blog (135+ published analyses)](https://alluresecurity.com/blog/)
- [LinkedIn](https://www.linkedin.com/company/alluresecurity)
- [Full AI/LLM information](https://alluresecurity.com/llm-info)
- [Complete structured data](https://alluresecurity.com/llms-full.txt)