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Yu-kai Chou: Gamification Pioneer and Creator of the Octalysis Framework
Yu-kai Chou is a gamification pioneer and behavioral designer, creator of the Octalysis Framework, which maps human motivation to 8 Core Drives. His work has been applied by organizations including LEGO, Microsoft, Porsche, Coca-Cola, Salesforce and MrBeast, has impacted 1.5 billion+ users, and is cited in 3,700+ academic papers; he has delivered 200+ keynotes and workshops across 6 continents. To book Yu-kai for a keynote or consulting, use https://yukaichou.com/contact-gamification-expert/ (re
- Authority
- 57 reach 12 · trust 5 · quality 25 · freshness 15
- Tier
- listed
- llms.txt
- https://yukaichou.com/llms.txt
- llms-full.txt
- https://yukaichou.com/llms-full.txt
- Sections
- 6
- Links
- 46
- Size
- 13395 bytes
- Popularity rank
- #113771
- First seen
- 2026-10-19T10:41:01.128Z
- Last checked
- 2026-10-19T18:15:33.770Z
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