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Unaric

Unaric is the Listening Platform for Salesforce. It continuously listens to customer and activity data across marketing, communications, payments and Salesforce usage, identifies the customer signals that matter, and turns them into structured, Salesforce-native context that teams and Agentforce agents can act on. Unaric is a Salesforce partner serving enterprise Salesforce customers.

For agents: Listening platform for Salesforce turning customer and communication data into Salesforce-native context; includes Microsoft Teams integration and docs.

salesforcemicrosoft teams integrationcustomer signalsagentforceunaric aci

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T21:12:51.086Z. Cached copy · Source on unaric.com

# Unaric

> Unaric is the Listening Platform for Salesforce. It continuously listens to customer and activity data across marketing, communications, payments and Salesforce usage, identifies the customer signals that matter, and turns them into structured, Salesforce-native context that teams and Agentforce agents can act on. Unaric is a Salesforce partner serving enterprise Salesforce customers.

## About Unaric

- Positioning: "The Listening Platform for the agentic enterprise." Every action and interaction is recorded at volume, but most of that data is noise. Unaric listens to it, extracts the customer signals, and maps them against the full customer lifecycle, giving Agentforce and teams the context they need to take effective action.
- A signal is a moment that matters: a piece of information about a customer that causes an organisation to think or act differently.
- Humans know what matters but lack the bandwidth to cut through the noise. AI agents have the bandwidth but lack the context. Unaric provides that context inside Salesforce.
- Unaric is organised into four Listeners that span the revenue journey: Campaigns (marketing activity), Conversations (communication activity), Transactions (payment activity) and Adoption (Salesforce usage activity).
- Unaric’s applications are native to Salesforce, so data stays inside the customer's Salesforce org and is available for reporting, automation and Agentforce.
- Scale: 10,000+ Salesforce orgs connected, 130,000+ monthly active users, and $2bn+ in annual payment volume processed and recorded.
- Headquartered in London, UK, with customers in EMEA, North America and ANZ. Unaric has grown by building and acquiring Salesforce ISVs, including DESelect, Asperato (Payonomy), Cloud4J, Improved Apps, Mirage Computer Systems, iEnterprises, Accountability Solutions and Org Chart.
- Partners: Salesforce, Certinia (co-built native payments integration), Microsoft (ISV partner integrating Teams and Outlook with Salesforce), Stripe, GoCardless, Elavon and many more.
- Customers include BDO, Olympus, Coca-Cola, GE Healthcare, Samsung, UNICEF, Kawasaki, DoorDash, Deutsche Bank and Deliveroo.
- Industries served include financial services, healthcare and life sciences, manufacturing and automotive, technology, retail, telecoms, education, insurance, legal, business services, membership organisations, housing, local government and recruitment.

## The four Listeners

### Campaigns Listener (marketing activity)
Optimises campaign performance in Salesforce Marketing Cloud Engagement (MCE) and Marketing Cloud Next (MCN), and listens for signals coming from customers. Products are currently delivered through DESelect, a Unaric company.

- [Unaric Segment (DESelect Segment)](https://deselect.com/segment/): Drag-and-drop segmentation for Salesforce Marketing Cloud. Access all data extensions in one place and build segments 50% faster with no SQL.
- [Unaric Engage (DESelect Engage)](https://deselect.com/engage/): Prior
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Machine-readable: GET /v1/resolve?q=unaric.com · GET /v1/domain/unaric.com · this page as Accept: application/json or text/markdown · MCP lookup_domain

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Claim my listing on Agent Web Map for unaric.com:
1. POST https://agentwebmap.com/v1/sites/unaric.com/claims and keep claim_id and claim_secret private.
2. Publish the proof: add the line "AgentWebMap ownership: <token>" (token from step 1) to https://unaric.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes.
3. POST https://agentwebmap.com/v1/sites/unaric.com/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/unaric.com).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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