# Unaric

> Unaric is the Listening Platform for Salesforce. It continuously listens to customer and activity data across marketing, communications, payments and Salesforce usage, identifies the customer signals that matter, and turns them into structured, Salesforce-native context that teams and Agentforce agents can act on. Unaric is a Salesforce partner serving enterprise Salesforce customers.

## About Unaric

- Positioning: "The Listening Platform for the agentic enterprise." Every action and interaction is recorded at volume, but most of that data is noise. Unaric listens to it, extracts the customer signals, and maps them against the full customer lifecycle, giving Agentforce and teams the context they need to take effective action.
- A signal is a moment that matters: a piece of information about a customer that causes an organisation to think or act differently.
- Humans know what matters but lack the bandwidth to cut through the noise. AI agents have the bandwidth but lack the context. Unaric provides that context inside Salesforce.
- Unaric is organised into four Listeners that span the revenue journey: Campaigns (marketing activity), Conversations (communication activity), Transactions (payment activity) and Adoption (Salesforce usage activity).
- Unaric’s applications are native to Salesforce, so data stays inside the customer's Salesforce org and is available for reporting, automation and Agentforce.
- Scale: 10,000+ Salesforce orgs connected, 130,000+ monthly active users, and $2bn+ in annual payment volume processed and recorded.
- Headquartered in London, UK, with customers in EMEA, North America and ANZ. Unaric has grown by building and acquiring Salesforce ISVs, including DESelect, Asperato (Payonomy), Cloud4J, Improved Apps, Mirage Computer Systems, iEnterprises, Accountability Solutions and Org Chart.
- Partners: Salesforce, Certinia (co-built native payments integration), Microsoft (ISV partner integrating Teams and Outlook with Salesforce), Stripe, GoCardless, Elavon and many more.
- Customers include BDO, Olympus, Coca-Cola, GE Healthcare, Samsung, UNICEF, Kawasaki, DoorDash, Deutsche Bank and Deliveroo.
- Industries served include financial services, healthcare and life sciences, manufacturing and automotive, technology, retail, telecoms, education, insurance, legal, business services, membership organisations, housing, local government and recruitment.

## The four Listeners

### Campaigns Listener (marketing activity)
Optimises campaign performance in Salesforce Marketing Cloud Engagement (MCE) and Marketing Cloud Next (MCN), and listens for signals coming from customers. Products are currently delivered through DESelect, a Unaric company.

- [Unaric Segment (DESelect Segment)](https://deselect.com/segment/): Drag-and-drop segmentation for Salesforce Marketing Cloud. Access all data extensions in one place and build segments 50% faster with no SQL.
- [Unaric Engage (DESelect Engage)](https://deselect.com/engage/): Prioritise and plan campaigns across business units, optimise send frequency and control audience saturation and contact fatigue.
- [Unaric Campaign Scanner (DESelect Campaign Scanner)](https://deselect.com/campaign-scanner/): Automatically audits every layer of Marketing Cloud campaigns before launch and while in flight, with detailed fixes in minutes.

### Conversations Listener (communication activity)
Connects calls, meetings and emails to Salesforce so every conversation is captured and logged against the right record automatically, ready for humans and agents to act on.

- [Microsoft + Salesforce integration suite](https://www.unaric.com/product/microsoft-salesforce): Overview of how Unaric syncs Microsoft Teams calls, meetings, Outlook email and calendar events into Salesforce.
- [Unaric Voice for Microsoft Teams](https://www.unaric.com/unaric-voice-for-microsoft-teams): Make and receive Microsoft Teams Phone calls inside Salesforce, with caller ID, automatic call logging, recording, power dialer and live dashboards. Native integration that runs within Microsoft Azure and Salesforce, with no third-party telephony platform.
- [Unaric Voice for Microsoft Teams: security and architecture](https://www.unaric.com/unaric-voice-for-microsoft-teams/security-and-architecture): How data flows and stays secure.
- [Unaric Voice for Microsoft Teams and Service Cloud Voice](https://www.unaric.com/unaric-voice-for-microsoft-teams/service-cloud-voice): Using Teams Phone with Salesforce Service Cloud Voice.
- [Unaric Voice](https://www.unaric.com/unaric-voice): Computer telephony integration (CTI) that connects 3CX, Swyx, Avaya and 100+ other phone systems to Salesforce and logs every call against the right record.
- [Unaric Meetings for Microsoft Teams](https://www.unaric.com/unaric-meetings-for-microsoft-teams): Turns every Teams meeting into a structured Salesforce record with attendees, subject, full recording, transcript and AI-generated summary.
- [Unaric Sidebar](https://www.unaric.com/unaric-sidebar): Manage and update Salesforce from Outlook or Gmail, log emails to multiple records and sync calendars bidirectionally.
- [Unaric Activity Sync](https://www.unaric.com/unaric-activity-sync): Automatically sync email, calendar and task activity from Outlook and Gmail into Salesforce.

### Transactions Listener (payment activity)
Connects payment service providers (PSPs) with Salesforce and Certinia, manages inbound and outbound payments end to end, and listens for revenue-impacting signals. Payment data is managed in line with PCI-DSS and bank scheme rules.

- [Unaric Payments](https://www.unaric.com/unaric-payments): Integrate PSPs with Salesforce with clicks, not code. Take one-off, recurring, phone and pay-by-link payments, make vendor payments, and see all payment activity in one place.
- [Unaric Payments for Certinia](https://www.unaric.com/unaric-payments-for-certinia): Integrate multiple PSPs with Certinia and automate accounts receivable and accounts payable, including auto cash matching and single payments across multiple invoices.
- [Unaric Payments integrations](https://www.unaric.com/unaric-payments/integrations): 25+ PSP integrations including Stripe, Adyen, PayPal, GoCardless, Worldpay, Elavon, Braintree and Authorize.net.
- [Payments buy vs build calculator](https://www.unaric.com/unaric-payments/buy-vs-build-calculator): Compare the cost of building a Salesforce payments integration in-house with using Unaric Payments.

### Adoption Listener (Salesforce usage activity)
Shows how teams actually use Salesforce and turns adoption gaps into targeted action.

- [Unaric Guide](https://www.unaric.com/unaric-guide): Digital adoption platform native to Salesforce. Embedded help at the point of need, walkthroughs, alerts and banners, and measurement of engagement with help content.
- [Unaric User Analytics](https://www.unaric.com/unaric-user-analytics): Free (freemium) Salesforce user analytics. See where users click, stall and succeed, identify friction points and track licence utilisation.

## Other Unaric applications

- [Unaric Reports](https://www.unaric.com/unaric-reports): Build, format, schedule and distribute Salesforce reports to email, Slack, Microsoft Teams or FTP, with AI-generated insights.
- [Unaric Docs](https://www.unaric.com/unaric-docs): Build, format, automate and distribute documents from Salesforce data.
- [Unaric Equipment Track](https://www.unaric.com/unaric-equipment-track): Asset and inventory management on Salesforce: track, reserve, loan and assign equipment.
- [Unaric Scan](https://www.unaric.com/unaric-scan): Smartphone barcode and QR code scanning that updates any Salesforce record from the Salesforce mobile app.
- [Unaric Org Chart](https://www.unaric.com/unaric-org-chart): Create, manage and share organisational charts, with Google Workspace sync.

## Industry solutions

- [Financial services](https://www.unaric.com/unaric-financial-services): Salesforce applications for financial services firms.
- [Healthcare and life sciences](https://www.unaric.com/unaric-healthcare-life-sciences): Salesforce applications for regulated healthcare environments.
- [Recruitment](https://www.unaric.com/unaric-recruit): Salesforce-native recruitment applications, including Microsoft Teams and Outlook integration.
- [MedTech equipment tracking](https://www.unaric.com/medtech-equipment-tracking): Equipment and asset tracking for medical technology companies.
- [Housing payments and arrears](https://www.unaric.com/housing-payments-arrears): Payment collection for housing providers on Salesforce.

## Customer stories

- [GE Healthcare tracks 400k assets on Salesforce](https://www.unaric.com/blog/case-study-ge-healthcare-400k-assets-tracked-on-salesforce)
- [Brambles cut formal Salesforce training to zero](https://www.unaric.com/blog/case-study-brambles-cut-formal-salesforce-training-to-zero)
- [Crunch processes 6,500 monthly subscription payments on Salesforce](https://www.unaric.com/blog/crunch-processes-6500-monthly-subscription-payments-on-salesforce)
- [Kawasaki manages global inventory on Salesforce](https://www.unaric.com/blog/case-study-kawasaki-manages-global-inventory-on-salesforce)
- [Olympus tracks live asset availability](https://www.unaric.com/blog/case-study-olympus-tracks-live-asset-availability)
- [National Instruments tracks valuable assets on Salesforce](https://www.unaric.com/blog/case-study-national-instruments-track-valuable-assets-on-salesforce)
- [PageGroup](https://www.unaric.com/blog/case-study-page-group)
- [Schaeffler](https://www.unaric.com/blog/case-study-schaeffler)

## Comparisons

- [Unaric Guide vs Pendo](https://www.unaric.com/blog/unaric-guide-vs-pendo-choosing-the-right-salesforce-adoption-tool)
- [Unaric Guide vs WalkMe](https://www.unaric.com/blog/unaric-guide-vs-walkme-salesforce-adoption-tools-compared)
- [Unaric Guide vs Whatfix](https://www.unaric.com/blog/unaric-guide-vs-whatfix-native-salesforce-adoption-vs-multi-platform-adoption)

## Documentation

- [Unaric product documentation](https://docs.unaric.com/): Setup and admin guides for all Unaric applications.
- [Voice for Microsoft Teams docs](https://docs.unaric.com/voice-for-teams)
- [Meetings for Microsoft Teams docs](https://docs.unaric.com/voice-meetings)
- [Voice docs](https://docs.unaric.com/voice)
- [Sidebar for Outlook docs](https://docs.unaric.com/sidebar-outlook)
- [Sidebar for Gmail docs](https://docs.unaric.com/sidebar-gmail)
- [Payments docs](https://docs.unaric.com/payments)
- [Segment docs](https://docs.unaric.com/segment)
- [Guide docs](https://docs.unaric.com/guide)
- [User Analytics docs](https://docs.unaric.com/user-analytics)
- [Reports docs](https://docs.unaric.com/reports)

## Company

- [Home](https://www.unaric.com/): The Listening Platform for Salesforce.
- [About Unaric](https://www.unaric.com/about): Mission, history and team.
- [Everyone is recording. No one is listening.](https://www.unaric.com/blog/everyone-is-recording-no-one-is-listening): The thinking behind the Listening Platform.
- [Partners](https://www.unaric.com/partners): Technology and channel partnerships.
- [Book a demo](https://www.unaric.com/demo)
- [Contact us](https://www.unaric.com/contact-us): Sales enquiries at [sales@unaric.com](mailto:sales@unaric.com).
- [Customer service portal](https://support.unaric.com/portal/app/home): Customer service enquiries and tickets.

## Optional

- [Blog](https://www.unaric.com/blog): News, product updates and acquisitions.
- [Unaric acquires DESelect](https://www.unaric.com/blog/unaric-accelerates-uk-ai-momentum-with-acquisition-of-marketing-platform-deselect---its-ninth-deal-in-two-years)
- [Unaric and GoCardless partnership](https://www.unaric.com/blog/unaric-gocardless-bringing-best-in-class-payments-to-salesforce)
- [Unaric and Bullhorn partnership](https://www.unaric.com/blog/unaric-partners-with-bullhorn-to-help-recruitment-and-staffing-agencies-grow-with-suite-of-salesforce-applications)
- [Privacy policy](https://www.unaric.com/policies/privacy-policy)
- [Terms and conditions](https://www.unaric.com/policies/terms-conditions)