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The Good: Digital Experience Optimization Consultancy
The Good is a digital experience optimization (DXO) consultancy founded in 2009 in Portland, Oregon, by Jon MacDonald. We specialize in digital experience optimization and conversion rate optimization for ecommerce and SaaS companies, using behavioral analytics, A/B testing, and UX research to systematically improve digital experiences. Clients include Nike, Adobe, Xerox, The Economist, and Autodesk. The Good delivers an average 9:1 return on investment across engagements and has created hundred
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