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Shikatani Lacroix Design (SLD)

SLD is a brand strategy and design firm that transforms brands through the power of the Blink Factor — the split-second first impression that shapes how people perceive a brand. SLD publishes original research on retail, banking, CPG, foodservice, health & wellness, and telecom.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T19:00:33.959Z. Cached copy · Source on sld.com

# Shikatani Lacroix Design (SLD)

> SLD is a brand strategy and design firm that transforms brands through the power of the Blink Factor — the split-second first impression that shapes how people perceive a brand. SLD publishes original research on retail, banking, CPG, foodservice, health & wellness, and telecom.

## White Papers (original research)
- [Revolutionizing Design with Neuroscience and Virtual Reality](https://www.sld.com/white-papers/using-vr-and-neuroscience-to-create-innovative-agile-retail-design/): Shikatani Lacroix has validated the use of virtual reality and neuroscience to design retail environments that better engage and enchant customers.
- [How Retail Brands Can Build Emotional Connection Beyond Brand Recognition](https://www.sld.com/white-papers/retail-brands-think-blink-study/): Discover what drives emotional connection in retail and where brands fall short. Explore new consumer research on loyalty, design, and brand experience.
- [Why Restaurant Chains Need More Than Customer Experience to Build Loyalty](https://www.sld.com/white-papers/the-brand-promise-think-blink-gap-a-comprehensive-analysis-of-restaurant-chain-performance-in-the-fast-casual-and-qsr-landscape/): This joint study by SLD and The Customer Obsession Advantage analyzes 2,000 customer reviews across 18 major restaurant chains. Discover the 4 customer-obsession factors that drive loyalty in restaurants.
- [How Foodservice Brands Can Turn Recognition Into Emotional Connection](https://www.sld.com/white-papers/foodservice-brands-emotional-connection-study/): Is your Foodservice brand just a logo or an experience? Learn how to build a deeper, personal connection with your customers.
- [The Teller Paradox: Speed Versus Privacy in Bank Teller Modernization](https://www.sld.com/white-papers/the-teller-paradox-speed-versus-privacy-in-bank-teller-modernization/): Research-backed insights on the tension between automation and human connection and how privacy-led teller design drives loyalty in banking
- [Why CPG Brands Are Winning Attention but Losing Emotional Connection](https://www.sld.com/white-papers/cpg-brands-emotional-connection-study/): See why 66% of consumers feel CPG brands don't reflect their emotions. The Think Blink Study offers a roadmap to align brand storytelling with consumer desire.
- [The Inheritance Imperative: How Branch Design Captures Loyalty in The Great Wealth Transfer](https://www.sld.com/white-papers/the-inheritance-imperative-how-branch-design-captures-loyalty-in-the-great-wealth-transfer/): A dual-market study explores the upcoming great wealth transfer, revealing how investors and bankers view risk, channels, and advisory spaces.
- [How Circular Retail Services Build Customer Loyalty](https://www.sld.com/white-papers/circular-economy-builds-customer-brand-loyalty/): Should brands include Circular Economy services in their product offerings? Read SLD's most recent study on how these services increase brand loyalty.
- [Why Seamless Banki
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