# Shikatani Lacroix Design (SLD)

> SLD is a brand strategy and design firm that transforms brands through the power of the Blink Factor — the split-second first impression that shapes how people perceive a brand. SLD publishes original research on retail, banking, CPG, foodservice, health & wellness, and telecom.

## White Papers (original research)
- [Revolutionizing Design with Neuroscience and Virtual Reality](https://www.sld.com/white-papers/using-vr-and-neuroscience-to-create-innovative-agile-retail-design/): Shikatani Lacroix has validated the use of virtual reality and neuroscience to design retail environments that better engage and enchant customers.
- [How Retail Brands Can Build Emotional Connection Beyond Brand Recognition](https://www.sld.com/white-papers/retail-brands-think-blink-study/): Discover what drives emotional connection in retail and where brands fall short. Explore new consumer research on loyalty, design, and brand experience.
- [Why Restaurant Chains Need More Than Customer Experience to Build Loyalty](https://www.sld.com/white-papers/the-brand-promise-think-blink-gap-a-comprehensive-analysis-of-restaurant-chain-performance-in-the-fast-casual-and-qsr-landscape/): This joint study by SLD and The Customer Obsession Advantage analyzes 2,000 customer reviews across 18 major restaurant chains. Discover the 4 customer-obsession factors that drive loyalty in restaurants.
- [How Foodservice Brands Can Turn Recognition Into Emotional Connection](https://www.sld.com/white-papers/foodservice-brands-emotional-connection-study/): Is your Foodservice brand just a logo or an experience? Learn how to build a deeper, personal connection with your customers.
- [The Teller Paradox: Speed Versus Privacy in Bank Teller Modernization](https://www.sld.com/white-papers/the-teller-paradox-speed-versus-privacy-in-bank-teller-modernization/): Research-backed insights on the tension between automation and human connection and how privacy-led teller design drives loyalty in banking
- [Why CPG Brands Are Winning Attention but Losing Emotional Connection](https://www.sld.com/white-papers/cpg-brands-emotional-connection-study/): See why 66% of consumers feel CPG brands don't reflect their emotions. The Think Blink Study offers a roadmap to align brand storytelling with consumer desire.
- [The Inheritance Imperative: How Branch Design Captures Loyalty in The Great Wealth Transfer](https://www.sld.com/white-papers/the-inheritance-imperative-how-branch-design-captures-loyalty-in-the-great-wealth-transfer/): A dual-market study explores the upcoming great wealth transfer, revealing how investors and bankers view risk, channels, and advisory spaces.
- [How Circular Retail Services Build Customer Loyalty](https://www.sld.com/white-papers/circular-economy-builds-customer-brand-loyalty/): Should brands include Circular Economy services in their product offerings? Read SLD's most recent study on how these services increase brand loyalty.
- [Why Seamless Banking Still Needs Human Connection](https://www.sld.com/white-papers/the-future-of-an-ideal-seamless-banking-experience/): Bank closures reached an all-time high with over 4000 branches closed since 2000. This SLD study seeks to explore why this is hurting them instead of focusing on a seamless banking experience from start to finish.
- [Why Banks Need to Measure Customer Experience, Not Just ROI](https://www.sld.com/white-papers/measuring-what-matters-for-banks/): MEASURING WHAT MATTERS: Elevating the importance of a return on experience
- [Why Banks Need More Than Digital Tools to Keep Customers Loyal](https://www.sld.com/white-papers/the-state-of-banking-achieving-the-ideal-customer-experience/): Discover the most recent banking strategies for reducing attrition with an exceptional customer experience. Our white paper provides useful insights and tips.
- [Why Inclusive Retail Design Drives Customer Loyalty](https://www.sld.com/white-papers/inclusivity-in-retail/): Uncover the power of inclusivity in retail. Our white paper explores strategies to create inclusive experiences and boost customer engagement. Download now!
- [How Retailers Can Build Trust in the Age of Misinformation](https://www.sld.com/white-papers/retail-in-the-age-of-misinformation/): In an age of misinformation, how can brands build trust with consumers? Based on our research, here are some strategic tactics that retailers can take.
- [Win The Race Of Branch Transformation: 5 Strategies For Banks](https://www.sld.com/white-papers/win-the-race-of-branch-transformation-5-strategies-for-banks/): A massive investment swing from digital transformation to retail networks is happening among financial institutions. Bank of America, JPMorgan Chase, and PNC Bank recently made headlines with their billiondollar investments in branch refresh and transformation programs, which impact thousands of locations across the U.S. At the same time, many financial institutions are consolidating their networks, […]
- [Why Retail Digital Transformation Needs a More Human Approach](https://www.sld.com/white-papers/physi-digital-humanizing-digital-transformation-for-retail/): Physi-digital transformations take into account both digital technology and humans. Here's how retailers can make the most of their transformation.
- [Why Community Banks Need to Turn Legacy Trust Into Modern Loyalty](https://www.sld.com/white-papers/bankers-perspective-on-community-banking/): SLD conducted a consumer study to uncover perceptions of community banking, identify unmet needs, and reveal strategies that can help reposition these institutions for a sustainable and competitive future.
- [Why Bank Branches Still Matter for Financial Advice](https://www.sld.com/white-papers/branch-focused-customer-experiences-can-increase-advice-driven-services/): Why should we invest more in providing trustworthy financial advice? We projected that financial institutions, empowered by digital transformation initiatives, would need to catch up on what is driving their clients’ fundamental emotional needs. Customers in today’s troubled times go beyond transactional connections with their institutions. Customers want advice on how to continue to prosper […]
- [What Community Banking Means to Consumers Today](https://www.sld.com/white-papers/the-definition-of-community-banking-why-branches-must-respond-to-the-evolving-definition-of-communities/): The definition of community is shifting, and with it, the role of financial institutions in fostering trust, engagement, and long-term loyalty. Traditionally, community banks thrived on their physical presence, local involvement, and personalized services. However, changing consumer behaviors, the rise of digital banking, and the increasing importance of social media have blurred the boundaries of […]
- [How Digital Signage Improves the Bank Branch Customer Experience](https://www.sld.com/white-papers/digital-signage-study-impact-insights/): This study reveals the impacts of digital signage in the financial industry on consumer behavior, perception and overall satisfaction.
- [The Brand Connection Crisis: How Loneliness Is Changing Customer Loyalty](https://www.sld.com/white-papers/connection-crisis-brands-can-bridge-gap-drive-customer-loyalty/): Loneliness is increasingly being recognized as a connection crisis. Learn how you can turn these insights into strategies that resonate with your consumers in an era where real human connection has never been more important.
- [Why Community Banks Are Losing Customers and How They Can Win Them Back](https://www.sld.com/white-papers/the-future-of-community-banking-consumers-perspectives-on-saving-community-banking/): SLD’s latest research examines the state of community banking from a consumer perspective, identifying key drivers of attrition and opportunities for growth.
- [The Restaurant Loyalty Gap: Why Some Chains Thrive While Others Struggle](https://www.sld.com/white-papers/the-state-of-casual-dining-and-fast-casual-chains-customer-loyalty-and-brand-promise/): Discover how casual dining and fast-casual chains can boost customer loyalty by mastering key customer obsession practices.
- [2026 SLD Trends Report](https://www.sld.com/white-papers/2026-sld-trends-report/): Explore the major consumer shifts shaping 2026, from nationalism to AI tensions, and learn how brands can stay relevant through future-focused strategy.
- [The Guide to Humanizing Your Brand’s Digital Experience](https://www.sld.com/white-papers/humanizing-the-digital-experience/): This guide outlines how to humanize your brand's digital experience and find the right balance between technology and human interaction.
- [Physi-Digital: Humanizing Your Bank’s Digital Transformation](https://www.sld.com/white-papers/physi-digital-humanizing-your-banks-digital-transformation/): Physi-digital transformations take into account digital technology and humans. Here's how financial institutions can make the most of their transformation.
- [Physi-Digital: Humanizing Digital Transformation for Healthcare](https://www.sld.com/white-papers/physi-digital-humanizing-digital-transformation-for-healthcare/): Physi-digital transformations take into account digital technology and humans. Here's how healthcare networks can make the most of their transformation.
- [The Future of Sustainable Packaging](https://www.sld.com/white-papers/future-of-sustainable-packaging/): New Trends, Materials, Processes for Sustainable Packaging Design
- [Inclusivity In Retail Banking](https://www.sld.com/white-papers/inclusivity-in-retail-banking/): In branch design, inclusiveness entails making spaces accessible, welcoming, and safe for all customers, regardless of their background or physical abilities. Our study focuses on how financial institutions can improve inclusion through branch design.
- [SLD’s 2023 Trends Report](https://www.sld.com/white-papers/slds-2023-retail-trends-report/): Check out our key retail trends for brand success in 2023 that impact how customers find, shop, and feel about retail.
- [Re:Store – Redefining Retail](https://www.sld.com/white-papers/current-trends-shaping-consumer-retail-shopping-behaviors/): Combat showrooming with these actionable insights on how retailers can redefine their bricks and mortar retail strategies in the age of online shopping.
- [2025 SLD Trends Report](https://www.sld.com/white-papers/2025-sld-trends-report/): Our 2025 Trends Report explores four pivotal themes shaping the upcoming year. Read our full report to learn how to stay ahead.
- [Worksheet: Finding the Insights that Drive Foresight](https://www.sld.com/white-papers/research-methods-to-drive-foresight-worksheet/): To assist in planning and implementing a consumer study here is a worksheet with eight easy to follow and understand steps.
- [Taking Rewards and Recognition to the Next Level](https://www.sld.com/white-papers/taking-rewards-and-recognition-to-the-next-level/): With financial institutions offering rewards programs for both employees and customers a standard practice, the question remains – just how effective are they? This question is what SLD’s recent study attempts to answer, identifying that financial institutions are facing both a justification of their investments while also avoiding both employee and customer defections.   With […]
- [E-Commerce for CPG: Key Consumers & Emerging Behaviors](https://www.sld.com/white-papers/e-commerce-for-cpg-key-consumers-emerging-behaviors/): E-Commerce for CPG looks at the key consumers and emerging behaviors that CPG brands should be aware of as they look to differentiate themselves online.
- [2024 SLD Trends Report](https://www.sld.com/white-papers/2024-sld-trends-report/): Our 2024 Trends Report focuses on emerging patterns to keep your brand ahead of the competition. Read our full 2024 Trends Report to learn how to stay ahead.
- [How to Create Retail Stickiness through Customer Engagement](https://www.sld.com/white-papers/how-to-create-retail-stickiness-through-customer-engagement/): The evolution of customer engagement has resulted in the need for retailers to create “stickiness” for their branded experiences.
- [Using Gamification For CPG Brands](https://www.sld.com/white-papers/using-gamification-for-cpg-brands/): We hypothesized that simple games and direct rewards would enhance consumer engagement and loyalty for CPG brands.
- [How Banks Can Fill The Financial Literacy Gap](https://www.sld.com/white-papers/three-ways-banks-can-improve-financial-literacy-to-benefit-customers-and-financial-institutions/): Financial illiteracy is everyone’s problem. Three strategies on how banks can take a leadership role in educating consumers on financial health.
- [The Future of Millennial Brand Engagement](https://www.sld.com/white-papers/the-future-of-millennial-brand-engagement/): Millennials will continue to adapt their behaviours to the newest technology, providing a strong platform to test and evaluate new immersive technologies.
- [Are Your Patrons Craving a Sense of Belonging?](https://www.sld.com/white-papers/why-you-should-invest-in-creating-a-sense-of-place-in-your-chain-restaurant/): Find out how chains can transform from conformity across markets to greater community representation by creating a sense of belonging in their restaurants.
- [Are Insurance Companies the Latest Threat to Banks?](https://www.sld.com/white-papers/retail-banks-threatened-by-insurance-providers/): As fintech changes the retail banking industry, insurance companies increasingly see opportunity in the move to offering banking services.
- [How Banks Should Start Preparing for 2050](https://www.sld.com/white-papers/2050-how-banks-need-to-remain-relevant-with-their-next-customer/): Nobody can predict the future, but retail banks and credit unions still have the opportunity to help create it.
- [2050: How Foodservice Operators Can Remain Relevant with their Next Generation of Customers](https://www.sld.com/white-papers/predictive-analysis-of-future-foodservice-trends/): In this white paper, we predict how the foodservice industry will change over the next several decades, and how you can stay relevant along the way.
- [Worksheet: Benchmark Marketing for Banks (and How to Use It)](https://www.sld.com/white-papers/benchmark-marketing-competitive-analysis-worksheet-for-banks/): Use this worksheet to establish marketing benchmarks by analyzing your competition in the banking industry.
- [Worksheet: How Brands Can Learn From Their Competitors](https://www.sld.com/white-papers/grow-your-business-by-conducting-competitor-research-analysis/): Use these tools to conduct competitor research and to understand your competitive landscape today, allowing you to boost your business' performance.
- [Worksheet: Project Charter](https://www.sld.com/white-papers/worksheet-project-charter/): Every project needs to be clearly defined from the beginning. Use this worksheet to ensure you have the greatest chance for success.
- [Worksheet: Techniques to Plan for Future Trends and Scenarios](https://www.sld.com/white-papers/how-the-steep-and-4p-methods-can-help-your-brand/): STEEP and 4P methods are great ways for future planning. Here are some ways that a company can use these strategies to guide their plans for the future.
- [The Supermarket of the Future](https://www.sld.com/white-papers/the-supermarket-of-the-future/): What does the Supermarket of the Future look like? In our latest design exploration, we examine what the grocery sector can do to bring excitement back to the customer for a more engaging and holistic experience.
- [Humanizing the Health and Wellness Clinic](https://www.sld.com/white-papers/humanizing-the-health-and-wellness-clinic/): In this design exploration, we envision a humanized healthcare clinic experience and provide some insights on how to better engage healthcare customers.
- [SLD’s 2022 Trends Report](https://www.sld.com/white-papers/2022-trends-report/): Gain insights into the key trends that will impact the way in which people shop and interact with brands in 2022.
- [Think Desire – Designing Cache](https://www.sld.com/white-papers/think-desire-designing-cache/): Desire is an elusive emotion that is the true silver bullet for any brand. It is a state of mind that represents the fulfillment of pleasure for consumers.
- [Retail Opportunities: Designing Impulse Purchases](https://www.sld.com/white-papers/retail-opportunities-designing-impulse-purchases/): Impulse purchases represent a critical factor in ensuring brands win at retail by increasing their selection odds with the customers.
- [Blink Factor in the Digital Retail Sphere](https://www.sld.com/white-papers/blink-factor-in-the-digital-retail-sphere/): Brands must reach the consumer at all potential digital retail touch points along the path-to-purchase, through a comprehensive digital retail strategy.
- [Immersive Experiences – Retailing in the 5th Dimension](https://www.sld.com/white-papers/immersive-experiences-retailing-in-the-5th-dimension/): Immersive experiences break down the barriers between the physical and virtual worlds and become one.
- [The Future of Interactive Kiosk Design](https://www.sld.com/white-papers/the-future-of-interactive-kiosk-design/): The growing number and variety of interactive kiosks appearing in retail stores today has challenges of ensuring they effectively engage customers.
- [Engaging the Mobile Zombie Generation](https://www.sld.com/white-papers/engaging-the-mobile-zombie-generation/): This report identifies the growing disruptive power of the smartphone in the banking industry, how we are becoming "Mobile Zombies" and how to leverage it.
- [The Integration of Neuroscience with Augmented and Virtual Reality](https://www.sld.com/white-papers/the-integration-of-neuroscience-with-augmented-and-virtual-reality/): Shikatani Lacroix has successfully proved the feasibility of coupling neuroscience with augmented and virtual reality to derive clean and accurate data.
- [Hospital Place Branding](https://www.sld.com/white-papers/hospital-place-branding/): Large general hospitals are the most complex spaces for place branding and wayfinding – but offer the best opportunity for this type of impact.
- [The Rising Importance of Community in the Bank Branch](https://www.sld.com/white-papers/three-strategies-to-fit-the-needs-of-your-community/): Follow these three strategies to convert your branch into a customer relationship building asset by meeting the needs of the community.
- [Successful Healthcare Provider Mergers and Acquisitions](https://www.sld.com/white-papers/healthcare-merger-acquisition-the-key-roles-of-branding-and-brand-implementation/): The role of brand strategy throughout all five stages of the M&A framework process address many issues that inevitably occur.
- [The Move Towards Immersive Banking](https://www.sld.com/white-papers/five-elements-to-creating-an-immersive-customer-experience-in-banking/): Discover five powerful tools for creating an immersive in-branch experience that resonates on a deep emotional level with your customer.
- [A Chief Marketing Officer’s Guide: Corporate Identity Rebranding and Brand Implementation](https://www.sld.com/white-papers/corporate-identity-rebranding-and-brand-implementation/): A corporate identity rebranding must be viewed like a strategic growth accelerator.
- [How to Succeed in the New Chinese Retail Banking Industry](https://www.sld.com/white-papers/how-to-succeed-in-the-new-chinese-retail-banking-industry/): Update your bricks-and-mortar strategy with more personalized services that meet the expectations of the new Chinese banking consumer.
- [Moving Beyond Digital Menu Boards to Immersive Experiences](https://www.sld.com/white-papers/digital-menu-boards-geofencing-pre-order-tablets-mobile-phone-ordering-and-other-foodservice-trends/): Learn about the latest immersive trends in the foodservice industry, including digital menu boards, geofencing, mobile phone ordering and more.
- [Why Engagement is Critical in Today’s Healthcare Marketplace](https://www.sld.com/white-papers/brand-engagement-as-a-competitive-edge-in-healthcare/): Learn how strong brand engagement can give you a competitive edge.
- [The Three Tiers of Immersive Customer Experience](https://www.sld.com/white-papers/three-steps-to-building-an-emotional-connection-through-immersive-customer-experience-in-banking/): Create an emotional connection in the lives of your customers by following these three steps to an immersive customer experience in banking
- [How to Make Your Mergers or Acquisitions a Success Through Brand Implementation](https://www.sld.com/white-papers/successful-mergers-and-acquisitions/): The global trend of mergers and acquisitions has been steadily increasing, the role of brand strategy early on can help make your M&A successful.
- [Are Healthy Food Menu Offerings Viable for the Fast Food Industry?](https://www.sld.com/white-papers/considerations-for-healthy-quickservice-offers/): How can a QSR operator begin to introduce healthy options with success? Learn how foodservice can build trust around offering healthier menu items.
- [Six Strategies for Moving into New Foodservice Markets](https://www.sld.com/white-papers/what-to-consider-when-moving-your-restaurant-into-new-geographic-markets/): Market expansion is an effective growth strategy for small food chains. Learn the critical factors you should consider when entering new markets.
- [Do Your Employees Understand Your Healthcare Brand?](https://www.sld.com/white-papers/six-steps-to-ensure-healthcare-brand-coherence/): The healthcare industry relies on exceptional expertise and talent while facing many obstacles. Discover six steps to ensure your brand is coherent
- [How to Attract Your Target Customers](https://www.sld.com/white-papers/targeting-and-appealing-to-your-most-valuable-customers/): Don't miss out on your bank's most valuable customers. Learn to connect with the consumers who will make the biggest difference to your bottom line.
- [Eight Foodservice Design Trends Influencing Your Customers Today](https://www.sld.com/white-papers/foodservice-design-trends-influencing-customer-purchasing-decisions-today/): Learn the eight most important considerations in foodservice design today, and how they're influencing customers' purchasing decisions.
- [The End Of Dining Out, Long Live Foodservice Dining In](https://www.sld.com/white-papers/adapting-to-new-foodservice-trends/): Learn ways your restaurant can leverage opportunities with recent, transformational foodservice industry trends.
- [Overcoming Stealth Attrition in Retail Banking](https://www.sld.com/white-papers/what-is-stealth-attrition-and-how-can-my-bank-address-it/): SLD studied the causes of stealth attrition from retail banks and offers solutions to increase customer loyalty.
- [Getting the Right Foodservice Transformation Process](https://www.sld.com/white-papers/strategies-tactics-managing-business-brand-transformation-foodservice-restaurants/): In this white paper, you'll learn the six critical steps necessary to successfully navigate the transformative change in the foodservice industry today.
- [Six Cost Saving Tips For Your Next Foodservice Project Roll-out](https://www.sld.com/white-papers/cut-costs-on-multi-unit-foodservice-roll-out-projects/): In this white paper, learn six strategies for preserving your budget when managing multi-unit foodservice project roll-outs
- [How to Avoid Menu Expansion Misfires](https://www.sld.com/white-papers/five-ways-to-effectively-grow-your-restaurants-menu/): Learn five tips for successfully expanding your restaurant's menu without sacrificing quality or customers.
- [Banking on Diversity](https://www.sld.com/white-papers/how-banks-can-embrace-immigrant-communities/): To embrace diverse immigrant communities, banks need to re-evaluate the branch experience and meet the needs of local newcomers.
- [What Banks Can Learn from the Retail Industry](https://www.sld.com/white-papers/practical-advice-for-banks-borrowed-from-retail/): These practical lessons from the retail industry can help banks leverage customer habits and preferences to create more engaging experiences.
- [Designing a Right-to-Win Brand Position For Your Restaurant](https://www.sld.com/white-papers/developing-an-effective-restaurant-brand-position/): Learn how to develop a focused, unique brand value that is communicated simply, clearly and consistently.
- [How Banks Can Drive Growth for Small Businesses](https://www.sld.com/white-papers/how-banks-can-encourage-small-business-owners/): With the growth of entrepreneurship and small business ownership, banks have new opportunities to target this key demographic.
- [Most Effective Restaurant Design Elements Today](https://www.sld.com/white-papers/priorities-for-restaurant-redesign-projects/): Learn the most important priorities when planning your restaurant's redesign.
- [Preparing Your Bank Transformation RFP](https://www.sld.com/white-papers/creating-a-helpful-and-effective-rfp-for-bank-transformation/): When launching a bank transformation, creating an effective Request For Proposal can get you started on the right foot. Here are six strategies for RFPs.
- [Should Supermarkets Launch their own Foodservice Brand?](https://www.sld.com/white-papers/decide-whether-grocery-store-restaurants-are-a-good-idea/): We break down the pros and cons to opening a restaurant in your grocery store.
- [Predictions for Retail Banking in 2018](https://www.sld.com/white-papers/predictions-for-retail-banking-in-2018/): ​Based on current trends in retail banking, we predict the future of the industry in 2018.
- [Are Smart Banks a Smart Idea?](https://www.sld.com/white-papers/smart-banks-arent-as-great-as-the-seem/): Despite the trendiness of "smart banking," these innovative concepts are failing to give customers the one thing they really want.
- [Channel Strategy and the Bank Brand](https://www.sld.com/white-papers/the-importance-of-your-bank-s-channel-strategy/): As customers feel more commoditized by their financial institutions, they become increasingly indifferent. David Cavell explores how banks can address this.
- [The Five Rules for a Successful C-store Foodservice Private Label Program](https://www.sld.com/white-papers/five-tips-for-private-label-food-programs-at-convenience-stores/): These five tips will help you carefully evaluate the viability of and plan the launch of a private label food program at your convenience store.
- [Telling Exceptional Supermarket Brand Stories](https://www.sld.com/white-papers/tell-better-brand-stories/): Learn why brand stories make all the difference between strong companies and weak ones, and how to tell better supermarket industry brand stories today.
- [Retail Immersive Experience Defined](https://www.sld.com/white-papers/consumer-research-on-the-value-of-immersive-experiences/): SLD explored how customers define and perceive the value of immersive experiences in their latest research. Discover the findings.
- [Why Retail Brands Need Cross-Functional Thinking](https://www.sld.com/white-papers/envision-brands-as-experiences/): If brands want to create a seamless experience for consumers, cross-functional teams need to become the status quo. Here is how you can make it happen.
- [Four Disruptive Trends that Will Threaten Your Brand’s Relevancy](https://www.sld.com/white-papers/four-trends-threatening-brands-today/): Learn what emerging trends will challenge your brand, and how you can be agile enough to adapt and succeed in today's economy.
- [Creating Customer Personas for Banks](https://www.sld.com/white-papers/customer-personas-for-banks/): The development of customer personas allows for more focused efforts within the banking industry. Here is how to ensure you are targeting the right customer
- [Is Your Business Targeting the Right Personas?](https://www.sld.com/white-papers/developing-better-customer-personas/): When built and implemented intentionally, customer personas can transform your marketing efforts. Here's your guide to building better personas.
- [Banking on the Edge: The Digital Implications](https://www.sld.com/white-papers/digital-revolution-of-the-banking-customer-experience/): Edge computing is a new way to process data. Still in its early stages, we have identified four ways it could revolutionize the banking experience.
- [Branch Formats and Archetypes for the Future](https://www.sld.com/white-papers/defining-the-bank-branch-archetypes-of-tomorrow/): The next generation of retail banking will look a lot different than it does now. Here's what rising customer needs will mean for the branch experience.
- [NXT Bank: From Branches to “Fincosystems”](https://www.sld.com/white-papers/branch-of-the-future-report/): SLD has conducted research into possible outcomes for bank branches. This white paper discusses our process, key findings and potential implications.
- [Four Strategies for Creating a Compelling Brand Story Villain](https://www.sld.com/white-papers/creating-compelling-brand-story-villains/): Your customer is the hero of your brand story, and your brand. The villain, however, can be a tougher character to define. Begin with these four steps.
- [What Is Your Retail Brand’s Emotional Equity?](https://www.sld.com/white-papers/driving-strong-emotional-brand-connections/): Building relationships with customers requires more than technology as the sole solution. Here is how to drive a strong emotional connection with consumers.
- [When Customer Behavior Catches Up with Banking Technology](https://www.sld.com/white-papers/predicting-retail-bank-essentials-for-2025/): Based on current international banking trends and technologies, we explore the things retail banks will need to know about connecting with future customers.
- [Cult Brands and How to Build One](https://www.sld.com/white-papers/building-cult-brands/): In this whitepaper, we define "cult brands" and explain what makes them successful. Learn how you can build a cult following for your brand.
- [How Banks Can Leverage a Walletless World](https://www.sld.com/white-papers/technological-changes-in-banking-industry/): Technological advancements continue to shape customer's expectations of their bank's services. Here is how their needs are redefining the banking industry.
- [How Banks Can Plan For 2019](https://www.sld.com/white-papers/three-ways-banks-should-prepare-for-the-new-year/): There are no guarantees or crystal ball allowing banks to predict what 2019 will bring them. This white paper provides you with the three tools to provide greater visibility for your bank.
- [How Banks Can Redefine Their Business Model](https://www.sld.com/white-papers/rethink-the-business-of-banking-with-a-new-relevant-value-proposition/): The current banking model is under siege. It’s time to re-evaluate the business model to create value for customers and address their future needs.
- [Decisions in the Blink of an Eye](https://www.sld.com/white-papers/decisions-in-the-blink-of-an-eye/): In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Download this exclusive free chapter now, and discover how consumers make decisions in the blink of an eye.
- [The Three Big Changes That Are Coming to Banking (And How to Handle Them)](https://www.sld.com/white-papers/change-is-coming-in-the-banking-industry/): Here are the biggest changes headed for the banking industry today, and how financial services institutions can stay relevant to their customers.
- [Check Off Every Step of Your Brand Transformation](https://www.sld.com/white-papers/dont-forget-these-important-parts-of-rebranding-your-organization/): Planning to transform your brand? This handy checklist will ensure you don't miss a single thing.
- [COVID-19: Retail Banking’s New Reality](https://www.sld.com/white-papers/covid19-and-retail-bankings-new-reality-report/): Based on a bank customer study, SLD has published a report on what the future of banking could look like, post COVID-19. Download the report for free!
- [COVID-19: Foodservice’s New Reality](https://www.sld.com/white-papers/covid-19-foodservice-report/): SLD conducted consumer and industry research to better understand how COVID-19 will impact foodservice operators. Download the full report here!
- [COVID-19: CPG’s New Reality](https://www.sld.com/white-papers/how-cpg-brands-can-thrive-post-covid-19/): To help CPG brands remain relevant after COVID-19, SLD conducted consumer research to determine how shopping habits will change. Read the full report now!
- [COVID-19: Retail’s New Reality](https://www.sld.com/white-papers/covid-19-retails-new-reality/): To help retailers remain relevant after COVID-19, SLD conducted consumer research to determine how shopping habits will change. Read the full report now!
- [The Two Customer Personas of COVID-19](https://www.sld.com/white-papers/covid-19-and-why-you-should-update-your-customer-personas/): COVID-19 has split consumers into two groups: optimists and pessimists. Here's why you should update your customer personas to reflect their shopping habits
- [Using Strategic Foresight to Understand the Future of Large Gatherings](https://www.sld.com/white-papers/how-strategic-foresight-can-help-us-understand-the-future-of-large-gatherings/): Leveraging Strategic Foresight and Scenario Planning, SLD has taken a look at the future of large gatherings and how they could change over the next decade.
- [2021 Trends and Implications for Retail Brands](https://www.sld.com/white-papers/2021-retail-trends/): From design trends to political influences, here are some 2021 retail trends that could impact brands and their customers.
- [The Future Of The Mall – A Design Exploration](https://www.sld.com/white-papers/the-future-of-malls/): As malls around the world face disruption, we came up with some design concepts that answer the question: What does the future of the mall look like?
- [DeepReal: Strategies for Banks in the Age of Misinformation](https://www.sld.com/white-papers/banks-in-the-age-of-misinformation/): In an age of misinformation, how can brands build trust with consumers? Based on our research, here are some strategic tactics that banks can take.
- [DeepReal: Strategies for CPG Brands in the Age of Misinformation](https://www.sld.com/white-papers/cpg-in-the-age-of-misinformation/): In an age of misinformation, how can brands build trust with consumers? Based on our research, here are some strategic tactics that CPG brands can take.
- [Organizational Brand Coherence](https://www.sld.com/white-papers/organizational-brand-coherence/): Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to identify gaps within the brand positioning structure.

## Case Studies
- [Saskatchewan Roughriders](https://www.sld.com/case-studies/roughriders/): See how SLD designed the Saskatchewan Roughriders’ Riderville store in Saskatoon, creating an immersive retail experience for a new generation of fans.
- [CZ Bank](https://www.sld.com/case-studies/cz-bank/): Designed by SLD, the new CZ Bank branch design steps into the future with an experience that seamlessly blends digital and human touchpoints.
- [Tropicana](https://www.sld.com/case-studies/tropicana/): A new, vibrant look ensures Tropicana Canada stands out on shelves, on the street and online. Learn more about the project by reading the full case study!
- [Tip Top](https://www.sld.com/case-studies/tip-top/): From a new logo and corporate identity to retail design and digital experiences, everything about the Tip Top rebrand is about modernity.
- [Nu Skin](https://www.sld.com/case-studies/nu-skin/): More than a place to buy products, Nu Skin's Nu Xtore blurs the line between gallery, science center, community hub, and event space.
- [Montellier](https://www.sld.com/case-studies/montellier/)
- [Maplewave](https://www.sld.com/case-studies/maplewave/): SLD helped Maplewave create a cohesive image and online presence to match their unparalleled offering of software and retail optimization tools.
- [Kraft Hazelnut Spread](https://www.sld.com/case-studies/kraft-hazelnut-spread/): SLD designed the packaging for the new Kraft Hazelnut Spread. Our goal was nothing less than stopping shoppers in their tracks.
- [Jays Care Foundation](https://www.sld.com/case-studies/jays-care-foundation/): Through corporate branding, environmental design and way finding, SLD has helped support the Jays Care Foundation create a level playing field for all.
- [Cox Communications](https://www.sld.com/case-studies/cox-communications/): The new store design for the Cox Communications store welcomes customers into a comfortable store experience that put interaction and learning first.
- [Boston Pizza](https://www.sld.com/case-studies/boston-pizza/): Learn about the restaurant design created for Boston Pizza and how SLD helped create the ultimate fan experience - a place where sports fan feel at home.
- [ARYZTA Food Service](https://www.sld.com/case-studies/aryzta-foodservice/): Aryzta Foodservice needed a website for their Canadian clients that would help them find product information and offer recipe ideas and inspiration.
- [Teriyaki Experience](https://www.sld.com/case-studies/teriyaki-experience/): SLD partnered with Teriyaki Experience to create an impactful, fun, fresh design for their stores. See how broke through the food court clutter.
- [Crave](https://www.sld.com/case-studies/crave/): Learn more about the packaging design for Crave, a line of frozen entrees by KraftHeinz.
- [Playdium](https://www.sld.com/case-studies/playdium/): SLD and Cineplex partnered to create a new indoor playground concept, Playdium, to offer exciting, affordable fun, bringing people together through play.
- [Naked](https://www.sld.com/case-studies/naked/): PepsiCo’s Naked line of juice smoothies was jockeying for a larger market share in Canada, and SLD was asked to adapt the package design. Learn more now!
- [Industrial Bank](https://www.sld.com/case-studies/industrial-bank/): Leveraging design innovation, digital experiences and environmental design, the Industrial Bank rebrand blended high-tech and humanistic solutions.
- [bbtease](https://www.sld.com/case-studies/bbtease/): bbtease's new visual identity and retail space designed by SLD reflects their quality ingredients and artistry.
- [Infinitus](https://www.sld.com/case-studies/infinitus/): The Infinitus Service Centre was a large-scale, multi-disciplinary project, requiring the utmost precision in retail design and customer experience.
- [Miss Vickie’s Signatures](https://www.sld.com/case-studies/miss-vickies-signatures/): Rich, sumptuous flavors deserve to be dressed in style. Find out how the packaging design for Miss Vickie's Signatures help the product stand out on shelf.
- [Achēv](https://www.sld.com/case-studies/achev/): SLD helped Achēv create a brand experience is as impactful as their work. Learn how we created a new identity for the non-for-profit.
- [Yonghe Hair Transplant](https://www.sld.com/case-studies/yonghe-hair-transplant/): SLD partnered with Yonghe Hair Transplant to create a fresh retail experience that establishes Yonghe as an industry leader.
- [Maxwell House](https://www.sld.com/case-studies/maxwell-house/): Big shelf impact for a seismic shift in sustainable design: learn more about the packaging design for the first zero-waste pods to the Canadian market.
- [docbraces](https://www.sld.com/case-studies/docbraces/): When a group of independent dental clinics came together as docbraces, SLD helped create a visual identity and retail design that would create cohesion.
- [Quaker](https://www.sld.com/case-studies/quaker/): Quaker’s in the mix for a new line of oat flour and reimagined baking mixes.
- [TBooth wireless](https://www.sld.com/case-studies/tbooth/): TBooth wireless wanted to differentiate themselves with pink to complement their relaxed and friendly environment.
- [Kraft Dinner](https://www.sld.com/case-studies/kraft-dinner/): KD is a Canadian classic, but issues primarily due to taste caused the brand to lose relevance among its' core audience. Still, testing proved that KD maintains their place as the best-tasting mac n cheese product in Canada compared to its competitors. The decline in sales was driven by Gen Z and Millennials, who are increasingly looking for fun, bold, and engaging flavors, influencing KD to get involved in the flavor conversation. We helped launch exciting new KD Snack Cup Flavors and KD Flavor Boosts while offering a more permanent solution for their classic mac n cheese that meets Millennials' needs.
- [Tim Horton’s](https://www.sld.com/case-studies/tim-hortons/): Tim Horton’s is one of the most iconic coffee shops across Canada, idolized by millions as a premier Canadian brand. Tim Horton’s wanted to expand their chains to different settings, including the bustling streets of urban centers dominated by specialty coffee shops.
- [Intel](https://www.sld.com/case-studies/intel/): Powering the Branch of the Future: Immersive digital experiences bring to life what the future holds for the banking industry.
- [Renée’s Dips](https://www.sld.com/case-studies/renees-dips/): Supreme salad dressing brand Renée's enters a new market for premium dip delight.
- [The Source](https://www.sld.com/case-studies/the-source/): Shikatani Lacroix designs a new immersive, branded experience for The Source
- [451 Vodka](https://www.sld.com/case-studies/451-vodka/): A bold vision for the growing vodka sector places 451 Vodka among the elite.
- [Wonder Bread](https://www.sld.com/case-studies/wonderbread/): Simple, not basic – Wonderbread's fresh design makes a big shelf impact by harnessing the power of softness.
- [Blue Jays Store](https://www.sld.com/case-studies/jays-shop/): Digital Immersion creates the ultimate Toronto Blue Jays experience away from the Rogers Center.
- [Tetley Live Tea](https://www.sld.com/case-studies/tetley/): Discover how our strategic design approach led to a new design for Tetley Live Teas - a new line of herbal teas that promote healthy living and being yourself.
- [Moose Light Radler](https://www.sld.com/case-studies/radler/): Moose Light Radler brought a refreshing twist to a classic, becoming an instant success in Eastern Canada.
- [CANVAS x Jillian Harris](https://www.sld.com/case-studies/jillian-harris/): CANVAS needed a standout design to promote their latest Christmas collaboration with star designer Jillian Harris.
- [Regions Bank](https://www.sld.com/case-studies/regions-bank/): Regions Bank is redefining the branch experience for millions of customers in the Southern USA.
- [Nestlé Health Science](https://www.sld.com/case-studies/nestle-health-science/): Moving toward recovery and care, Nestlé Canada needed a cohesive package design that spoke to wellness
- [M&M Food Market](https://www.sld.com/case-studies/mm-food-market/): M&M Food Market underwent one of the most significant changes in its 35-year history, redefining the brand through customer experience
- [Moosehead](https://www.sld.com/case-studies/moosehead/): Savor Canada's diverse scenery and unique elements with Moosehead’s classic beer — encapsulated in exquisitely designed cartons, cans, bottles, and various merchandise.
- [Giant Value](https://www.sld.com/case-studies/giant-tiger/): Bold and modern designs that energize a private label brand.
- [Child Development Institute](https://www.sld.com/case-studies/cdi/): Energized designs give the Child Development Institute unity and a new life to a family of brands that provide mental health assistance to children, youth, and families.
- [Flow Caribbean](https://www.sld.com/case-studies/flow/): Uniting a cable and a wireless brand into a transformational experience store featuring an adaptive digital content system.
- [CHEETOS Limited-Edition](https://www.sld.com/case-studies/cheetos/): Maple leaves, ketchup and pizza flavors... Playful package designs for limited-edition CHEETOS®.
- [Calgary Co-op](https://www.sld.com/case-studies/calgary-co-op/): Curating the power of community to create an experience like no other.
- [FUJIFILM Instax](https://www.sld.com/case-studies/fujifilm-instax/): Unleashing creativity with great design for FUJIFILM Canada’s Instax Camera Bundles.
- [Giant Tiger Marché](https://www.sld.com/case-studies/giant-tiger-marche/): A thoughtful visual system created to work across a wide range of product categories.
- [CQRC Prototype Branch](https://www.sld.com/case-studies/cqrc/): A prototype design for banks that harmonizes financial service with local nature and culture.
- [Clover Leaf Premium](https://www.sld.com/case-studies/clover-leaf-premium/)
- [SVNS Hard 7up](https://www.sld.com/case-studies/svns/): Tapping into a surging market using an iconic brand to deepen customer appeal
- [Home Hardware Wayfinding](https://www.sld.com/case-studies/homehardware/)
- [Doritos Guacamole LTO](https://www.sld.com/case-studies/doritos/): Utilizing the BLINK FACTOR to modernize a fan-favorite flavor
- [Krema Yogourt](https://www.sld.com/case-studies/krema/)
- [Rockstar Energy Swirl](https://www.sld.com/case-studies/rockstar/): A vibrant and summery packaging design for two of Rocktar's limited-time offered flavors.
- [Petro-Canada CareMakers Foundation](https://www.sld.com/case-studies/caremakers/): Building awareness with a bold and colorful visual design system for a Canadian foundation.
- [Clover Leaf Flavored Salmon](https://www.sld.com/case-studies/clover-leaf-salmon/): Explore the Clover Leaf Salmon and its premium packaging design that stands out on store shelves in the canned food aisle.
- [Chopped Leaf](https://www.sld.com/case-studies/chopped-leaf/): A fresh and vibrant restaurant redesign inspired by Chopped Leaf's healthy, feel-good ingredients.
- [CQRC Flagship Branch](https://www.sld.com/case-studies/cqrc-flagship/): A visionary flagship branch that balances fluid design, storytelling, and sustainable innovation.
- [Gatorade Hockey](https://www.sld.com/case-studies/gatorade/): Limited-edition Gatorade series celebrating Team Canada’s passion, energy, and legacy
- [Wireless Wave](https://www.sld.com/case-studies/wireless-wave/): The new Wireless Wave experience showcases an expertise-driven model for tech-savvy consumers.
- [Tropicana Tropics](https://www.sld.com/case-studies/tropicana-tropics/): After almost 20 years, Tropicana gets a sunny new identity designed to shine even behind cooler doors.
- [Tetley Herbal Teas](https://www.sld.com/case-studies/tetley-herbal-teas/): Tetley, a trusted name in tea since 1847, partnered with SLD to refresh the look of its Herbal Tea canisters.
- [Cuisine Adventures](https://www.sld.com/case-studies/cuisine-adventures/): Cuisine Adventures collaborated with SLD on a redesign that pairs crave-worthy imagery with strategic navigation for easier flavor discovery.
- [Progresif](https://www.sld.com/case-studies/progressif/): A progressive telco design that moves the category forward.
- [WSS](https://www.sld.com/case-studies/wss/): How SLD reimagined WSS (Warehouse Shoe Store) simplifying navigation, spotlighting selection, and amplifying authentic community connections.
- [COBS Bread](https://www.sld.com/case-studies/cobs/): Explore how COBS Bread is elevating the bakery experience with a new design by SLD featuring visible baking, faster grab-and-go options, and a dedicated online order area.
- [Walmart Toy Zone](https://www.sld.com/case-studies/walmart/): SLD transformed Walmart Canada's toy department into a playful space using visually impactful graphics and 3D centrepieces.
- [iÖGO Nanö Bubbles](https://www.sld.com/case-studies/iogo-nano-bubbles/)

## Markets
- [Telco](https://www.sld.com/markets/telco/)
- [Retail](https://www.sld.com/markets/retail/)
- [Health & Wellness](https://www.sld.com/markets/health-wellness/)
- [Foodservice](https://www.sld.com/markets/foodservice/)
- [Financial Services](https://www.sld.com/markets/financial-services/)
- [CPG](https://www.sld.com/markets/cpg/)
- [Corporate](https://www.sld.com/markets/corporate/)

## About
- [Our Company](https://www.sld.com/our-company/)
- [Services](https://www.sld.com/services/)
- [Connect](https://www.sld.com/connect/)