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Otto

Otto is the contact lens e-commerce and patient-retention platform for independent eye care clinics in Canada and the United States. Clinics get a branded online store, refill reminders, Follow-Ups, integrated supplier ordering with hands-free fulfilment, lens quotes, and practice analytics with AI insights. 800+ clinics use Otto; it has handled $260M+ in orders.

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For agents: Otto is a contact lens webstore and refill platform for independent eye care clinics in the US and Canada, with supplier ordering and practice analytics.

contact-lens-orderingeye-care-clinicsrefill-reminderswebstorepractice-analytics

Authority
47 reach 6 · trust 5 · quality 21 · freshness 15
Tier
listed
llms.txt
https://ottooptics.io/llms.txt
Sections
4
Links
15
Size
4763 bytes
Popularity rank
#700739
Country
United States
Categories
Ecommerce · Healthcare · Business software
For agents
Transactional: buying or booking an agent could carry out
Audience
business · agents can: read docs, buy · en
First seen
2026-10-19T10:44:36.287Z
Last checked
2026-10-21T12:45:10.510Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T12:45:08.213Z. Cached copy · Source on ottooptics.io

# Otto

> Otto is the contact lens e-commerce and patient-retention platform for independent eye care clinics in Canada and the United States. Clinics get a branded online store, refill reminders, Follow-Ups, integrated supplier ordering with hands-free fulfilment, lens quotes, and practice analytics with AI insights. 800+ clinics use Otto; it has handled $260M+ in orders.

Key facts:
- Plans: Otto Pro CA$219/month and Otto Premium CA$319/month (10% off billed yearly; buying-group members may pay less).
- Average contact lens sales lift with Otto: 32%. 38% of reorders are placed while the clinic is closed.
- Setup takes about 30 minutes. Otto works with clinics' existing supplier accounts, pricing and rebates.
- Company: Otto Optical Systems Inc., founded in 2021 by Alex McIntosh. Contact: hello@ottooptics.io.

## Product
- [Otto — Contact Lens Webstore & Refills for Eye Care Clinics](https://ottooptics.io/): Otto gives eye care clinics a branded contact lens webstore, refill reminders, Follow-Ups and hands-free ordering, so patients reorder from you, not online retailers.
- [Contact Lens Ordering, Webstore & Refill Platform](https://ottooptics.io/product): Tour Otto: a branded online store, lens quotes, refill reminders, Follow-Ups, integrated supplier ordering, EMR integration and AI insights for eye care clinics.
- [Patient Follow-Ups & Contact Lens Recall Software](https://ottooptics.io/follow-ups): Bring walk-outs, trial patients, abandoned carts and lapsed refills back to your clinic with Follow-Ups, Journeys and Smart Recall from Otto.
- [Eye Care Practice Analytics & AI Insights](https://ottooptics.io/intelligence): See how your clinic compares with top practices, get weekly AI insights on which patients to contact, and ask Otto Copilot anything about your patients and sales.
- [Sell Dry Eye Products Online, No Inventory | Eye Drop Ship](https://ottooptics.io/eye-drop-ship): Sell hundreds of dry eye products from your practice website with no inventory. Fulfilled by Dry Eye Rescue in the US and Eye Drop Shop in Canada, powered by Otto.
- [AI Social Media Marketing for Optometrists](https://ottooptics.io/content-social): Content & Social, powered by Contello: AI that writes on-brand posts for your optometry practice and publishes them to Instagram, Facebook, LinkedIn and Google.

## Buying
- [Otto Pricing — Pro & Premium Plans for Eye Care Clinics](https://ottooptics.io/pricing): Otto Pro is CA$219 a month and Premium CA$319 a month, or save 10% billed yearly. Buying-group members may pay less. Compare every feature by plan.
- [Why Otto — Win Back Contact Lens Sales from Online Retailers](https://ottooptics.io/why-otto): Independent clinics use Otto to win back contact lens sales from online retailers: a 32% average sales lift, 38% of reorders placed after hours, live in 30 minutes.
- [Book an Otto Demo or Contact Our Team](https://ottooptics.io/contact): Book a demo or ask a question. A real person on the Otto team who knows eye care will
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