# Otto

> Otto is the contact lens e-commerce and patient-retention platform for independent eye care clinics in Canada and the United States. Clinics get a branded online store, refill reminders, Follow-Ups, integrated supplier ordering with hands-free fulfilment, lens quotes, and practice analytics with AI insights. 800+ clinics use Otto; it has handled $260M+ in orders.

Key facts:
- Plans: Otto Pro CA$219/month and Otto Premium CA$319/month (10% off billed yearly; buying-group members may pay less).
- Average contact lens sales lift with Otto: 32%. 38% of reorders are placed while the clinic is closed.
- Setup takes about 30 minutes. Otto works with clinics' existing supplier accounts, pricing and rebates.
- Company: Otto Optical Systems Inc., founded in 2021 by Alex McIntosh. Contact: hello@ottooptics.io.

## Product
- [Otto — Contact Lens Webstore & Refills for Eye Care Clinics](https://ottooptics.io/): Otto gives eye care clinics a branded contact lens webstore, refill reminders, Follow-Ups and hands-free ordering, so patients reorder from you, not online retailers.
- [Contact Lens Ordering, Webstore & Refill Platform](https://ottooptics.io/product): Tour Otto: a branded online store, lens quotes, refill reminders, Follow-Ups, integrated supplier ordering, EMR integration and AI insights for eye care clinics.
- [Patient Follow-Ups & Contact Lens Recall Software](https://ottooptics.io/follow-ups): Bring walk-outs, trial patients, abandoned carts and lapsed refills back to your clinic with Follow-Ups, Journeys and Smart Recall from Otto.
- [Eye Care Practice Analytics & AI Insights](https://ottooptics.io/intelligence): See how your clinic compares with top practices, get weekly AI insights on which patients to contact, and ask Otto Copilot anything about your patients and sales.
- [Sell Dry Eye Products Online, No Inventory | Eye Drop Ship](https://ottooptics.io/eye-drop-ship): Sell hundreds of dry eye products from your practice website with no inventory. Fulfilled by Dry Eye Rescue in the US and Eye Drop Shop in Canada, powered by Otto.
- [AI Social Media Marketing for Optometrists](https://ottooptics.io/content-social): Content & Social, powered by Contello: AI that writes on-brand posts for your optometry practice and publishes them to Instagram, Facebook, LinkedIn and Google.

## Buying
- [Otto Pricing — Pro & Premium Plans for Eye Care Clinics](https://ottooptics.io/pricing): Otto Pro is CA$219 a month and Premium CA$319 a month, or save 10% billed yearly. Buying-group members may pay less. Compare every feature by plan.
- [Why Otto — Win Back Contact Lens Sales from Online Retailers](https://ottooptics.io/why-otto): Independent clinics use Otto to win back contact lens sales from online retailers: a 32% average sales lift, 38% of reorders placed after hours, live in 30 minutes.
- [Book an Otto Demo or Contact Our Team](https://ottooptics.io/contact): Book a demo or ask a question. A real person on the Otto team who knows eye care will reply within one business day.

## Blog
- [Beyond the hype: a new way to run your contact lens and dry eye business](https://ottooptics.io/blog/otto-copilot-just-ask): AI can write an email or generate an image. But understanding your own business is potentially transformative. Meet Otto Copilot — just ask.
- [Why you shouldn't compete on contact lens pricing with online giants](https://ottooptics.io/blog/competitive-pricing): Matching the online giants on price is tempting — and unnecessary. Here is how to sell contacts at a premium using rebates, retention, and smart price tracking.
- [How to effortlessly sell dry eye products and OTCs online](https://ottooptics.io/blog/sell-dry-eye-products-online): How Otto's Eye Drop Ship program automates sales capture and order fulfillment for hundreds of dry eye and eye care products — with no inventory to manage.
- [Otto vs. the rest: comparing Otto to Dr. Contact Lens, Marlo, and Abby](https://ottooptics.io/blog/otto-vs-the-rest): In a crowded field of eye care e-commerce tools, Otto stands apart: an integrated, white-labelled store, products beyond contacts, direct ordering, and zero-friction patient enrollment.
- [Outsmarting eCommerce giants: your strategy to compete and succeed](https://ottooptics.io/blog/outsmarting-ecommerce-giants-your-strategy-to-compete-and-succeed): Clearly and 1800 spend millions to be top of mind the moment a patient needs lenses. Here is how independent practices win those patients back — and keep them.

## Company
- [About Otto — Built by Eye Care, for Eye Care](https://ottooptics.io/about): Otto was founded in 2021 by Alex McIntosh, who grew up in his family's optical stores. Meet the team helping 800+ eye care clinics sell more and do less.