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Onething Design

Onething is a branding and UI/UX design agency helping enterprises, digital-first brands, and startups ship high-performing digital products. We combine research, strategy, design, content, and development to build experiences across mobile, web, and emerging surfaces like AR/VR and spatial computing.

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# Onething Design

> Onething is a branding and UI/UX design agency helping enterprises, digital-first brands, and startups ship high-performing digital products. We combine research, strategy, design, content, and development to build experiences across mobile, web, and emerging surfaces like AR/VR and spatial computing.

## About

Onething was founded in 2016 and is headquartered in Gurugram, India, with additional offices in Bengaluru (India) and San Francisco (USA). The studio has delivered 230+ projects across 25+ industries over 9+ years, with a team of 80+ designers, researchers, writers, and engineers.

We work with enterprises, digital-first brands, and startups — from single-engagement projects to long-term CX partnerships. Notable clients include Royal Enfield, TVS Motors, HDFC Securities, Coca-Cola, Masters' Union, Noise, boAt, Decathlon, MamaEarth, Apollo 24|7, Kotak, Airtel, HT Media, ITC, RBL Bank, Yatra, Qubo, and HealthKart.

Onething has been recognized by DNA Design Awards, Kyoorius, and Clutch (Top B2B Company).

## Service Practices

We organize our work into six practice areas. Each has a dedicated hub page listing the individual services it covers.

- [Branding](https://www.onething.design/expertise/branding): Brand strategy, visual identity, brand architecture, packaging design, and D2C branding.
- [Websites](https://www.onething.design/expertise/websites): Website UI/UX design, content and SEO strategy, and conversion rate optimisation.
- [Digital Products](https://www.onething.design/expertise/digital-products): Consumer and enterprise UX, user research, usability testing, design systems, and UX audits.
- [CX Strategy](https://www.onething.design/expertise/cx-strategy): CX audits, journey mapping, omnichannel experience design, and service design.
- [Content](https://www.onething.design/expertise/content): CGI video production and AR/VR experience design.
- [Development](https://www.onething.design/expertise/development): Webflow development, WordPress development, and frontend development.

## Individual Services

All individual service pages with detailed scope, process, and case studies.

### Branding Services

- [Brand Strategy](https://www.onething.design/services/brand-strategy): Define brand purpose, positioning, messaging, and market differentiation.
- [Brand Architecture](https://www.onething.design/services/brand-architecture): Structure portfolios with sub-brand hierarchies, naming frameworks, and house-of-brands models.
- [Visual Identity & Brand Guidelines](https://www.onething.design/services/visual-identity-brand-guidelines): Logo, typography, color systems, iconography, and brand playbooks for consistent expression.
- [Packaging Design](https://www.onething.design/services/packaging-design): Shelf-ready, brand-aligned packaging for D2C, FMCG, and consumer products.

### Website Services

- [Website UI/UX Design](https://www.onething.design/services/website-ui-ux-design): Conversion-focused website design
…

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