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Nepa

Growth by insights. Nepa is a Swedish marketing research company that turns complex data into actionable brand and marketing insights — combining brand tracking, marketing mix modelling, and campaign evaluation into one continuous platform.

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Authority
47 reach 6 · trust 5 · quality 21 · freshness 15
Tier
listed
llms.txt
https://nepa.com/llms.txt
Sections
14
Links
72
Size
11267 bytes
Popularity rank
#584002
Country
United States
For agents
Documentation: developer or product docs worth reading, nothing to call
First seen
2026-10-19T10:44:11.475Z
Last checked
2026-10-21T08:55:48.935Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T08:55:46.122Z. Cached copy · Source on nepa.com

# Nepa

> Growth by insights. Nepa is a Swedish marketing research company that turns complex data into actionable brand and marketing insights — combining brand tracking, marketing mix modelling, and campaign evaluation into one continuous platform.

Nepa helps brands unlock growth through marketing research insight, researching more than 50 markets globally, tracking 7,500+ brands and campaigns daily, and working with 300+ blue-chip clients annually. Nepa AB (publ) is listed on Nasdaq First North Growth Market (ticker: NEPA, ISIN: SE0008066302), with Redeye AB as Certified Adviser. Content last crawled 2026-10-16.

## Products
- Brand Tracking: Continuously updated brand health dashboard measuring awareness, perception, and purchase intent, with AI-powered trend detection and competitor benchmarking. Can include an advertising equity measure — the accumulated value of a brand's advertising over time (Advertising Equity 2026 study: 95 Swedish brands, 2,226 respondents). Pricing page: from 1,500 EUR (16,300 SEK)/month.
- Marketing Mix Modelling: Quantifies the short-term sales impact and long-term brand-building effect of each marketing channel and campaign, refreshed weekly or monthly, with a budget planning tool. Pricing page: from 33,000 EUR one-time (Small), with Medium and Large adding a dashboard from 2,500 EUR/month.
- Campaign Pulse: Rapid campaign evaluation benchmarked against 2,800+ campaigns, results typically within days of fieldwork. Pricing page: from 5,700 EUR (61,900 SEK).
- Brand Touch: Maps brand personality across 120 emotional attributes and 8 personality segments relative to competitors.
- Brand Assets: Measures the fame, uniqueness, and competitive spill-over of a brand's distinctive assets (logos, colors, slogans, mascots).
- Brand Premium: Quantifies brand equity as a measurable KPI showing how much consumers believe a brand is worth versus competitors.
- Market Segmentation: Bespoke consumer segmentation models based on demographics, behaviour, needs, and values.
- Category Insight: Ad hoc market analysis of category structure, consumer behaviour, and competitive benchmarking.
- Paths to Purchase: Maps the full non-linear consumer journey across touchpoints, quantifying each touchpoint's conversion impact.
- Creative AI Analytics: AI analysis of ad creative features (TikTok, Meta, Snapchat, YouTube) linked to cost per acquisition, not just engagement.
- Category Entry Points: Identifies the cues consumers use to recall a brand during a buying decision, to build mental availability.

## Solutions
- Marketing Strategy: Clarifies what to say, to whom, and when, using audience motivation and timing data.
- Brand Development: Builds distinctive, consistent brands by tracking performance and emotional connection over time.
- Visual Performance: Measures how creative and visual assets perform in real time across every channel.
- Media Strategy: Identifies which channels and touchpoints drive results so investment focuses where
…

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