# Nepa

> Growth by insights. Nepa is a Swedish marketing research company that turns complex data into actionable brand and marketing insights — combining brand tracking, marketing mix modelling, and campaign evaluation into one continuous platform.

Nepa helps brands unlock growth through marketing research insight, researching more than 50 markets globally, tracking 7,500+ brands and campaigns daily, and working with 300+ blue-chip clients annually. Nepa AB (publ) is listed on Nasdaq First North Growth Market (ticker: NEPA, ISIN: SE0008066302), with Redeye AB as Certified Adviser. Content last crawled 2026-10-16.

## Products
- Brand Tracking: Continuously updated brand health dashboard measuring awareness, perception, and purchase intent, with AI-powered trend detection and competitor benchmarking. Can include an advertising equity measure — the accumulated value of a brand's advertising over time (Advertising Equity 2026 study: 95 Swedish brands, 2,226 respondents). Pricing page: from 1,500 EUR (16,300 SEK)/month.
- Marketing Mix Modelling: Quantifies the short-term sales impact and long-term brand-building effect of each marketing channel and campaign, refreshed weekly or monthly, with a budget planning tool. Pricing page: from 33,000 EUR one-time (Small), with Medium and Large adding a dashboard from 2,500 EUR/month.
- Campaign Pulse: Rapid campaign evaluation benchmarked against 2,800+ campaigns, results typically within days of fieldwork. Pricing page: from 5,700 EUR (61,900 SEK).
- Brand Touch: Maps brand personality across 120 emotional attributes and 8 personality segments relative to competitors.
- Brand Assets: Measures the fame, uniqueness, and competitive spill-over of a brand's distinctive assets (logos, colors, slogans, mascots).
- Brand Premium: Quantifies brand equity as a measurable KPI showing how much consumers believe a brand is worth versus competitors.
- Market Segmentation: Bespoke consumer segmentation models based on demographics, behaviour, needs, and values.
- Category Insight: Ad hoc market analysis of category structure, consumer behaviour, and competitive benchmarking.
- Paths to Purchase: Maps the full non-linear consumer journey across touchpoints, quantifying each touchpoint's conversion impact.
- Creative AI Analytics: AI analysis of ad creative features (TikTok, Meta, Snapchat, YouTube) linked to cost per acquisition, not just engagement.
- Category Entry Points: Identifies the cues consumers use to recall a brand during a buying decision, to build mental availability.

## Solutions
- Marketing Strategy: Clarifies what to say, to whom, and when, using audience motivation and timing data.
- Brand Development: Builds distinctive, consistent brands by tracking performance and emotional connection over time.
- Visual Performance: Measures how creative and visual assets perform in real time across every channel.
- Media Strategy: Identifies which channels and touchpoints drive results so investment focuses where it pays back.
- Campaign Measurement: Tracks how campaigns build awareness, consideration, and preference in real time, mid-flight.
- BrandGrow Program: Turns brand tracking data into agreed decisions and a clear action plan for growth.

## Industries Served
- FMCG & Consumer Goods, Finance & Insurance, Fashion & Retail, Retail & E-commerce, Pharma, Media & Entertainment, Telecom, SaaS/Platforms

## Key Results / Proof Points
- Fashion retailer: +20% baseline sales, +16% actual annual sales after identifying and correcting declining brand health and an imbalanced media mix (no client name disclosed).
- Cure Media & Akademibokhandeln: 63% of followers reached by campaign, 79% liking, 27% purchase-intent lift from creator marketing.
- Hemköp: +36% brand attribution, +29% ad liking, +19% preference, +8% purchase intent after a Brand Asset Study-led visual identity redesign.
- Wolt (Creative AI Analytics on TikTok): up to 40%+ potential CPA reduction identified by moving from current to best-practice ad creative.
- Dafgårds: 600% increase in marketing investment, backed by confidence from Category Insight and Brand Tracking data, supporting a return to category leadership.
- Lantmännen (Advertising Equity): advertising equity +25% after its renewed communication platform launched in 2021; positive brand attitude grew from 54% (2011) to 86%.

## Offices
- Stockholm (Headquarters): Magnus Ladulåsgatan 65, 118 27 Stockholm, Sweden | +46 8 400 268 00 | info@nepa.com
- Finland: regional office presence (no public street address); named account contacts on the Finland contact page
- Consumer panel and participant questions: panel@nepa.com (not for sales inquiries)

## Leadership
- Anders Dahl — CEO (announced 2026-09-30 that he will leave Nepa during Q1 2027; the Board has initiated a successor search)
- Annika Lamborn — Head of HR
- Sara Davidsson Nyman — CRO
- Robert Beatus — CPO
- Dan Foreman — Chairman of the Board
- Ulrich Boyer — Board Member, co-founder, former CEO (2021–2023)
- Ashkan Senobari, Fredrik Lundqvist, Ludvig Blomqvist — Board Members

## Key Pages
- [Homepage](https://nepa.com/)
- [About Us](https://nepa.com/about/)
- [Products](https://nepa.com/products/)
- [Solutions](https://nepa.com/solutions/)
- [Pricing](https://nepa.com/pricing/)
- [Industries](https://nepa.com/industries/)
- [Case Studies](https://nepa.com/case/)
- [Blog](https://nepa.com/blog/)
- [Nepa Sessions (webinars and event summaries)](https://nepa.com/sessions/)
- [Insights Hub](https://nepa.com/insight/brand-tracking/) (reports, downloads, and featured articles — not a general-content archive despite its URL)
- [Newsroom](https://nepa.com/newsroom/)
- [Contact Us](https://nepa.com/contact-us/)
- [Contact Finland](https://nepa.com/contact-finland/)
- [Careers](https://nepa.com/jobs/)
- [Investor Relations](https://nepa.com/investor-relations/)
- [Data Quality](https://nepa.com/data-quality/)

## Machine-Readable Resources
- [Agent Page](https://nepa.com/agent/)
- [AI Permissions (ai.txt)](https://nepa.com/ai.txt)
- [REST API Index](https://nepa.com/agent/v1/index.json)
- [Localized Pages API (sv/fi/da)](https://nepa.com/agent/v1/localized-pages.json)
- [OpenAPI Specification](https://nepa.com/openapi.json)
- [MCP Server](https://agentic-mcp-saas-nepa.onrender.com/mcp)
- [API Catalog (APIs.json)](https://nepa.com/api-catalog.json)
- [XML Sitemap](https://nepa.com/sitemap_index.xml)

## Case Studies (selected)
- [How Lantmännen and Nepa measure the value advertising builds over time](https://nepa.com/case/measure-the-value-advertising-builds-over-time/)
- [GANT trusts Nepa to help it grow](https://nepa.com/case/gant-trusts-nepa-to-help-it-grow/)
- [How Dafgårds used insight to regain consumer trust — 600% increase in marketing investment](https://nepa.com/case/how-dafgards-used-insight-to-regain-consumer-trust/)
- [Standing out in a sea of sameness: Hemköp's strategic transformation](https://nepa.com/case/hemkop/)
- [How Creative AI analytics helped Wolt unlock a potential 40%+ CPA reduction on TikTok](https://nepa.com/case/how-creative-ai-analytics-helped-wolt-unlock-a-potential-40-cpa-reduction-on-tiktok/)
- [Cure Media and Akademibokhandeln](https://nepa.com/case/cure-media-and-akademibokhandeln/)
- [VARNER trusts Nepa to uncover its potential](https://nepa.com/case/varner-trusts-nepa-to-uncover-its-potential/)
- [Telenor trusts Nepa to understand their business needs](https://nepa.com/case/telenor-trusts-nepa-to-understand-their-business-needs/)
- [Turning insights into impact: Fjällräven's approach to global brand growth](https://nepa.com/case/turning-insights-into-impact-fjallravens-approach-to-global-brand-growth/)
- Full list of 20 case studies: [/agent/v1/case-studies.json](https://nepa.com/agent/v1/case-studies.json)

## Recent Blog Posts
- [Research should shape brand strategy, not rescue it](https://nepa.com/blog/research-should-shape-brand-strategy-not-rescue-it/) (2026-09-30)
- [Sweden's 2026 Advertising Equity Study](https://nepa.com/blog/advertising-equity-2026-study/) (2026-09-17)
- [EFFDay 2026: Takeaways](https://nepa.com/blog/effday-2026-takeaways/) (2026-09-04)
- [What Swedish consumer data reveals about how purchase decisions are made](https://nepa.com/blog/swedish-consumer-purchase-behaviour/) (2026-07-10)
- Full archive of 261 posts (246 English, 15 Swedish): [/agent/v1/blog-posts.json](https://nepa.com/agent/v1/blog-posts.json)

## Upcoming Events
- [Nepa Breakfast Session Helsinki – Planning for impact: Fueling smarter marketing in 2027](https://nepa.com/events/fi-nepa-breakfast-session-planning-for-impact-fueling-smarter-marketing-in-2027/) (2026-11-11)
- [Nepa Breakfast Session med Lyko – så landar du på Gen Z:s radar (in Swedish)](https://nepa.com/events/nepa-breakfast-session-12-november-2026/) (2026-11-12)
- [On-demand webinar: Measuring Advertising Equity – the Lantmännen case](https://nepa.com/webinar/on-demand-webinar-advertising-equity/)

## Investor Relations
- Nepa AB (publ) is listed on Nasdaq First North Growth Market (ticker NEPA, ISIN SE0008066302); Redeye AB is Certified Adviser. Not investment advice.
- Latest regulatory release: [CEO Anders Dahl leaves Nepa – search for successor initiated](https://nepa.com/mfn_news/ceo-anders-dahl-leaves-nepa-search-for-successor-initiated/) (2026-09-30)
- Next report: Q3 interim report 2026 on 2026-10-23
- [Investor Relations](https://nepa.com/investor-relations/) | [Financial Reports & Presentations](https://nepa.com/financial-reports-and-presentations/) | [Corporate Governance](https://nepa.com/corporate-governance/) | [Shareholder Meetings](https://nepa.com/shareholder-meetings/) | [Financial Calendar](https://nepa.com/calendar/) | [Investor Contacts](https://nepa.com/contact-information/)
- Full catalog of 287 press releases (136 English, 151 Swedish): [/agent/v1/press-releases.json](https://nepa.com/agent/v1/press-releases.json)

## Social Media
- [LinkedIn](https://www.linkedin.com/company/nepa_2/)
- [YouTube](https://www.youtube.com/@NepaInsights)

## Nordic Language Pages (hreflang sv / fi / da alternates)
Nepa publishes localized sections in Swedish, Finnish, and Danish alongside the primary English site. All 94 localized pages, with their English equivalents: [/agent/v1/localized-pages.json](https://nepa.com/agent/v1/localized-pages.json)
### Swedish (sv)
- [Startsida](https://nepa.com/sv/)
- [Om Nepa](https://nepa.com/sv/om-nepa/)
- [Produkter](https://nepa.com/sv/produkter/)
- [Lösningar](https://nepa.com/sv/losningar/)
- [Kundcase](https://nepa.com/sv/kundcase/)
- [Blogg](https://nepa.com/sv/blog/)
- [Pressmeddelanden](https://nepa.com/sv/mfn_news/)
- [Kontakta oss](https://nepa.com/sv/kontakta-oss/)
### Finnish (fi)
- [Etusivu](https://nepa.com/fi/)
- [Tuotteet](https://nepa.com/fi/products/)
- [Ratkaisut](https://nepa.com/fi/solutions/)
- [Asiakastarinat](https://nepa.com/fi/case/)
- [Ota yhteyttä](https://nepa.com/fi/contact/)
### Danish (da)
- [Forside](https://nepa.com/da/)
- [Produkter](https://nepa.com/da/products/)
- [Løsninger](https://nepa.com/da/solutions/)
- [Cases](https://nepa.com/da/case/)
- [Kontakt](https://nepa.com/da/contact/)
- [Pressemeddelelser](https://nepa.com/da/mfn_news/)