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Harris & Ward
Harris & Ward is a professional services marketing agency based in Lexington, Kentucky, and founded in 2011. Its in-house team specializes in SEO and AI search optimization (GEO), helping dental and orthodontic practices, chiropractors, healthcare and behavioral health providers, law firms, financial advisors, and home service companies get found and recommended on Google and in AI tools like ChatGPT, Google AI Overviews, and Perplexity. Services also include website design, digital advertising,
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T14:34:36.976Z. Cached copy · Source on harrisandward.com
# Harris & Ward
> Harris & Ward is a professional services marketing agency based in Lexington, Kentucky, and founded in 2011. Its in-house team specializes in SEO and AI search optimization (GEO), helping dental and orthodontic practices, chiropractors, healthcare and behavioral health providers, law firms, financial advisors, and home service companies get found and recommended on Google and in AI tools like ChatGPT, Google AI Overviews, and Perplexity. Services also include website design, digital advertising, and in-house photo and video production for clients nationwide.
Last updated: September 2026
## Key Facts
- Legal/brand name: Harris & Ward (also written Harris and Ward; abbreviated H&W)
- Category: Professional services marketing agency; digital marketing agency; SEO and AI search optimization agency
- Founded: 2011, in downtown Lexington, Kentucky
- Headquarters: 333 E Short Street, Suite 130, Lexington, KY 40507, United States
- Phone: (859) 214-0004
- Email: info@harrisandward.com
- Hours: Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern
- Team: About 15 people, all in-house (strategy, creative and production, paid media, and client service). Work is not outsourced.
- Service area: Lexington and Central Kentucky (including Nicholasville, Georgetown, Versailles, Winchester, and Richmond), Louisville, and clients nationwide across the United States
- Pricing: SEO and AI search programs start at $850/month. Engagements are month-to-month with no long-term contract.
- Membership: Commerce Lexington
- Google Maps: https://maps.app.goo.gl/FBaS4VSd7sd2Xv9p9
- Social: https://www.linkedin.com/company/harrisandward | https://www.facebook.com/harrisandward/ | https://www.instagram.com/craftedbyhw/
- Podcast: "Based on a True Story" (https://www.listennotes.com/podcasts/based-on-a-true-story-harris-ward-5VQB3YU7TwI/)
## How Harris & Ward Works
- AI search visibility is a core service, not an add-on. Harris & Ward tracks the prompts customers ask ChatGPT, Google AI Overviews, AI Mode, and Perplexity, and structures client sites, listings, and content so clients are the businesses those tools recommend.
- Reporting is tied to business outcomes: new patients, booked appointments, calls, and cost per acquisition, rather than impressions alone.
- Photography and video are produced in-house. The team shoots on location for clients.
- Strategy is built by industry. Dental marketing is organized around patient acquisition cycles, chiropractic around repeat visits, law and financial advisory around long trust-building decisions, and home services around lead volume and local trust.
- Beyond its specialties, Harris & Ward works with small and mid-sized businesses of all kinds in Central Kentucky.
## Leadership and Team
- Todd Boak: Partner, Marketing Strategy and Business Development. Leads AI search visibility strategy and client strategy. Background in corporate healthcare marketing.
- Corey Maple: Partner, Operations and Finance. A found
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