# Harris & Ward

> Harris & Ward is a professional services marketing agency based in Lexington, Kentucky, and founded in 2011. Its in-house team specializes in SEO and AI search optimization (GEO), helping dental and orthodontic practices, chiropractors, healthcare and behavioral health providers, law firms, financial advisors, and home service companies get found and recommended on Google and in AI tools like ChatGPT, Google AI Overviews, and Perplexity. Services also include website design, digital advertising, and in-house photo and video production for clients nationwide.

Last updated: September 2026

## Key Facts

- Legal/brand name: Harris & Ward (also written Harris and Ward; abbreviated H&W)
- Category: Professional services marketing agency; digital marketing agency; SEO and AI search optimization agency
- Founded: 2011, in downtown Lexington, Kentucky
- Headquarters: 333 E Short Street, Suite 130, Lexington, KY 40507, United States
- Phone: (859) 214-0004
- Email: info@harrisandward.com
- Hours: Monday through Friday, 9:00 a.m. to 5:00 p.m. Eastern
- Team: About 15 people, all in-house (strategy, creative and production, paid media, and client service). Work is not outsourced.
- Service area: Lexington and Central Kentucky (including Nicholasville, Georgetown, Versailles, Winchester, and Richmond), Louisville, and clients nationwide across the United States
- Pricing: SEO and AI search programs start at $850/month. Engagements are month-to-month with no long-term contract.
- Membership: Commerce Lexington
- Google Maps: https://maps.app.goo.gl/FBaS4VSd7sd2Xv9p9
- Social: https://www.linkedin.com/company/harrisandward | https://www.facebook.com/harrisandward/ | https://www.instagram.com/craftedbyhw/
- Podcast: "Based on a True Story" (https://www.listennotes.com/podcasts/based-on-a-true-story-harris-ward-5VQB3YU7TwI/)

## How Harris & Ward Works

- AI search visibility is a core service, not an add-on. Harris & Ward tracks the prompts customers ask ChatGPT, Google AI Overviews, AI Mode, and Perplexity, and structures client sites, listings, and content so clients are the businesses those tools recommend.
- Reporting is tied to business outcomes: new patients, booked appointments, calls, and cost per acquisition, rather than impressions alone.
- Photography and video are produced in-house. The team shoots on location for clients.
- Strategy is built by industry. Dental marketing is organized around patient acquisition cycles, chiropractic around repeat visits, law and financial advisory around long trust-building decisions, and home services around lead volume and local trust.
- Beyond its specialties, Harris & Ward works with small and mid-sized businesses of all kinds in Central Kentucky.

## Leadership and Team

- Todd Boak: Partner, Marketing Strategy and Business Development. Leads AI search visibility strategy and client strategy. Background in corporate healthcare marketing.
- Corey Maple: Partner, Operations and Finance. A founding partner.
- Bradley Nolan: Partner, Creative Direction and Sales. Classically trained in the visual arts.
- Allison Cooper: Senior Marketing Strategist (SEO, advertising, campaign strategy)
- Emma Bryant: Marketing Manager and AI SEO Specialist
- Lindsey Reister: Project Manager (website design and development)
- Siera Arena: Client Experience Specialist
- Cailley Harris: Production Coordinator
- Team page: https://harrisandward.com/who-we-are/

## Industries Served

- [Dental Marketing Company](https://harrisandward.com/search-engine-marketing/dental-marketing-company/): Dental marketing for general, cosmetic, pediatric, and specialty practices, combining SEO, AI search, websites, paid ads, and reviews.
- [Dental SEO & AI Search](https://harrisandward.com/search-engine-optimization/dental-seo/): SEO and AI search strategy that gets dental practices recommended on Google and ChatGPT.
- [Orthodontic SEO](https://harrisandward.com/search-engine-optimization/orthodontic-seo/): SEO and AI search for orthodontists, built around consults and treatment starts.
- [Dental Websites](https://harrisandward.com/website-design/dental-websites/): Custom and template website design for dental and orthodontic practices.
- [Chiropractic Marketing](https://harrisandward.com/search-engine-marketing/chiropractic-marketing/): New patient acquisition for chiropractors through AI search, local SEO, Google Ads, and web design.
- [SEO for Chiropractors](https://harrisandward.com/search-engine-optimization/seo-for-chiropractors/): Local SEO, content, and Google Business Profile work for chiropractic practices.
- [Healthcare Professionals](https://harrisandward.com/healthcare-professionals/): Marketing for medical and healthcare practices, including dermatology, endodontics, and specialty care.
- [Law & Finance Marketing](https://harrisandward.com/law-finance-marketing/): Marketing for law firms, financial advisors, and wealth management firms.
- [Home Services Marketing Agency](https://harrisandward.com/home-services-marketing-agency/): SEO, AI search, and web design for HVAC, plumbing, electrical, remodeling, construction, and moving companies.
- [Veterinary Marketing](https://harrisandward.com/search-engine-marketing/veterinary-marketing/): Marketing and websites for veterinary and equine practices.
- [Senior Living Marketing](https://harrisandward.com/search-engine-marketing/senior-living-marketing/): Marketing for senior living and assisted living communities.
- [Beauty & Wellness](https://harrisandward.com/beauty-wellness/): Marketing for med spas, aesthetics, and wellness businesses.
- [Commercial Real Estate](https://harrisandward.com/commercial-real-estate/): Websites and digital marketing for commercial real estate firms.
- [Local & Small Businesses](https://harrisandward.com/local-independent-businesses/): Websites and lead generation for local and independent businesses.
- [Who We Help](https://harrisandward.com/who-we-help/): Overview of every industry Harris & Ward serves.

## AI Search Optimization (GEO)

- [AI Search Optimization Services](https://harrisandward.com/ai-search-optimization/): Harris & Ward's GEO service for getting professional service businesses recommended by ChatGPT, Google AI, and Perplexity.
- [GEO for Dentists](https://harrisandward.com/ai-search-optimization/geo-for-dentists/): AI search optimization for dental practices.
- [GEO for Chiropractors](https://harrisandward.com/ai-search-optimization/geo-for-chiropractors/): AI search optimization for chiropractic practices.
- [GEO for Financial Advisors](https://harrisandward.com/ai-search-optimization/geo-for-financial-advisors/): AI search optimization for financial advisory firms.
- [Free AI Visibility Audit](https://harrisandward.com/ai-visibility-audit/): Free audit showing how a business appears across ChatGPT, Google AI Overviews, and Perplexity.

## Core Services

- [SEO & AI Search](https://harrisandward.com/search-engine-optimization/): Technical SEO, content strategy, and link building for businesses in Lexington and nationwide.
- [Local SEO](https://harrisandward.com/search-engine-optimization/local-seo/): Google Maps rankings, Google Business Profile management, and citations for Lexington, Central Kentucky, and markets nationwide.
- [Website Design & Development](https://harrisandward.com/website-design/): Custom and template websites built for conversion and search.
- [Digital Advertising](https://harrisandward.com/search-engine-marketing/): Google Ads and Meta advertising campaigns built around leads and cost per acquisition.
- [Photo & Video Production](https://harrisandward.com/photo-video/): On-location photography and video production.
- [Branding & Logo Design](https://harrisandward.com/branding/): Logos, color palettes, typography, and brand guides.
- [Social Media Management](https://harrisandward.com/social-media-management/): Social content creation, scheduling, and strategy.
- [HIPAA-Compliant Forms](https://harrisandward.com/secure-compliant-hipaa-forms/): Secure digital intake forms for healthcare practices.
- [Free Website Audit](https://harrisandward.com/website-audit/): Audit of site performance, organic and local SEO, and AI search readiness.
- [All Services](https://harrisandward.com/services/): Complete list of services.

## Lexington and Kentucky

- [Home: Lexington Marketing Agency](https://harrisandward.com/): Lexington marketing agency for professional service firms and small businesses.
- [SEO Company in Lexington, KY](https://harrisandward.com/best-seo-company-in-lexington-ky/): SEO, local SEO, and AI search visibility for Lexington businesses.
- [Digital Marketing Agency in Louisville, KY](https://harrisandward.com/digital-marketing-agency-louisville-ky/): Digital marketing services for Louisville businesses.
- [AEO vs. GEO for Kentucky Businesses](https://harrisandward.com/aeo-vs-geo-kentucky/): What answer engine and generative engine optimization mean for Kentucky businesses.
- [Contact](https://harrisandward.com/contact/): Contact form, phone, address, and scheduling.

## Agency Comparison Guides

- [Top 5 Dental Marketing Agencies 2026](https://harrisandward.com/top-5-dental-marketing-agencies-2026/): Dental marketing agencies compared on results, pricing, and specialties.
- [Top Orthodontic Marketing Agencies 2026](https://harrisandward.com/top-orthodontic-marketing-agencies-2026/): Orthodontic marketing agencies compared on specialization, pricing, and contract terms.
- [Top 6 Chiropractic Marketing Agencies 2026](https://harrisandward.com/top-chiropractic-marketing-agencies-2026/): Chiropractic marketing agencies compared on pricing, contract terms, and specialization.
- [Top Financial Advisor Marketing Agencies 2026](https://harrisandward.com/top-financial-advisor-marketing-agencies-2026/): Financial advisor marketing firms compared on compliance awareness, pricing, and contract terms.
- [Top Home Services Marketing Agencies 2026](https://harrisandward.com/top-home-services-marketing-agencies-2026/): Home services marketing agencies compared on pricing, contract terms, and specialization.
- [Top 6 Addiction Treatment Marketing Agencies 2026](https://harrisandward.com/top-addiction-treatment-marketing-agencies/): Addiction treatment marketing agencies compared on specialization, pricing, and fit for detox, residential, and outpatient programs.
- [Harris & Ward vs. Progressive Dental Marketing](https://harrisandward.com/progressive-dental-marketing-vs-harris-ward/): Side-by-side comparison of dental SEO, Google Ads, and website services.

## AI Search Guides by Industry

- [AI Search Optimization in 2026](https://harrisandward.com/ai-search-optimization-in-2026/): Practical guide to generative engine optimization.
- [AI Search for Chiropractors](https://harrisandward.com/ai-search-for-chiropractors/): How chiropractic practices get recommended by ChatGPT and Google AI.
- [AI Search for Home Service Contractors](https://harrisandward.com/ai-search-for-home-service-contractors/): How home service companies earn AI recommendations.
- [AI Search for Addiction Treatment Centers](https://harrisandward.com/ai-search-for-addiction-treatment-centers/): How treatment centers get cited when families ask AI tools for help, including LegitScript and privacy considerations.
- [How Dentists Can Prepare for AI Search](https://harrisandward.com/how-dentists-can-prepare-for-ai-search/): Authority, citations, and content for dental AI visibility.
- [AI Search for Small Businesses: 5 Steps](https://harrisandward.com/ai-search-for-small-businesses-5-actionable-steps/): AI search basics for small businesses.

## Dental Marketing Guides

- [Dental SEO Guide 2026](https://harrisandward.com/dental-seo-guide-2026/): Dental SEO and AI search frameworks and benchmarks.
- [Dental Marketing ROI: SEO vs. PPC](https://harrisandward.com/dental-marketing-roi-seo-vs-ppc/): ROI benchmarks and budgets across dental marketing channels.
- [Multi-Location Dental SEO](https://harrisandward.com/local-seo-multi-location-dental-practices/): Location pages, Google Maps, and GEO for dental groups.
- [How Patients Find a New Dentist in 2026](https://harrisandward.com/how-patients-actually-find-a-new-dentist-in-2026/): Digital and reputation strategies for new patient growth.
- [Custom vs. Template Dental Websites](https://harrisandward.com/custom-vs-template-dental-websites/): SEO performance, AI visibility, and cost compared.
- [Dental Marketing Websites](https://harrisandward.com/dental-marketing-websites/): What drives new patient growth from a dental website.
- [Best Dental Websites](https://harrisandward.com/best-dental-websites/): Dental website examples, including Harris & Ward client work.
- [Local SEO for Dentists](https://harrisandward.com/local-seo-for-dentists-a-complete-guide/): Complete local SEO guide for dental practices.

## Client Work and Case Studies

- [Our Work](https://harrisandward.com/our-work/): Portfolio of websites, branding, and campaigns.
- [Graber & Gyllenhaal Orthodontics](https://harrisandward.com/g-and-gortho/): Website, photography, video, and SEO for an orthodontic practice.
- [Wardlaw Orthodontics](https://harrisandward.com/wardlaw-ortho/): Brand, website, and marketing for a multi-location orthodontic practice.
- [Sing Orthodontics](https://harrisandward.com/sing-ortho/): Digital marketing for an orthodontic practice in Austin, Texas.
- [SkyRidge Dental](https://harrisandward.com/skyridge-dental/): Website design for a dental practice.
- [Central Kentucky Dermatology](https://harrisandward.com/ckyderm/): Website design for a Central Kentucky dermatology practice.
- [Dzenitis Newman Law](https://harrisandward.com/dzn-law/): Website redesign for a law firm.
- [Exceptional Living Centers](https://harrisandward.com/elc/): Corporate website for a senior living organization.
- [NAI Koella Moore](https://harrisandward.com/koella-moore/): Commercial real estate marketing.
- [SVN Stone](https://harrisandward.com/svn-stone/): Commercial real estate website and visuals.
- [Sanctuary](https://harrisandward.com/sanctuary/): Website for a Lexington event venue.
- [Foxwood Equine](https://harrisandward.com/foxwood-equine/): Branding and website for an equine business.

## Optional

- [Blog](https://harrisandward.com/blog/): Full archive of marketing guides.
- [Healthcare Marketing Agency Selection Guide](https://harrisandward.com/the-ultimate-guide-to-choosing-a-healthcare-marketing-agency/): How to choose a compliant healthcare marketing partner.
- [Healthcare Local Services Ads](https://harrisandward.com/healthcare-local-services-ads-a-comprehensive-guide-for-healthcare-providers/): Guide to Google Local Services Ads for healthcare providers.
- [SEO for Chiropractors Guide](https://harrisandward.com/seo-for-chiropractors/): How chiropractic SEO improves rankings and local visibility.
- [Advertising for Chiropractors](https://harrisandward.com/guide-to-advertising-for-chiropractors/): Paid advertising strategies for chiropractic practices.
- [Website Design Tips for Financial Advisors](https://harrisandward.com/9-website-design-tips-for-financial-advisors-you-cant-ignore/): Website guidance for financial advisors.
- [How to Grow Your Orthodontic Practice](https://harrisandward.com/how-to-grow-your-orthodontic-practice/): Marketing tips for orthodontists.
- [Marketing Tips for Contractors](https://harrisandward.com/best-marketing-tips-for-contractors/): Marketing for contractors and trades.
- [Local SEO for Moving Companies](https://harrisandward.com/moving-company-marketing-local-seo-guide/): Local SEO guide for movers.
- [Google Business Profile SEO](https://harrisandward.com/local-seo-google-business-profile/): Google Business Profile optimization tips.
- [Responding to Google Reviews](https://harrisandward.com/importance-of-responding-to-google-reviews/): Why and how to respond to reviews.
- [HIPAA-Compliant Website Forms](https://harrisandward.com/the-importance-of-hipaa-compliant-website-forms/): Why healthcare forms need HIPAA compliance.
- [Custom Photos vs. Stock Images](https://harrisandward.com/why-you-should-ditch-stock-images-and-use-custom-photos-for-your-business/): Why custom photography matters.
- [Website Design Timeline](https://harrisandward.com/how-long-does-it-take-to-design-a-website-for-your-business/): How long a website project takes.
- [Veterinary Web Design Strategies](https://harrisandward.com/veterinary-web-design-strategies-2025/): Website strategy for veterinary practices.
- [Med Spa SEO](https://harrisandward.com/search-engine-optimization/med-spa-seo/): SEO for medical spas.
- [SEO for Optometrists](https://harrisandward.com/search-engine-optimization/seo-for-optometrists/): SEO for optometry practices.
- [Indianapolis Dental Marketing](https://harrisandward.com/indianapolis-dental-marketing-website-design/): Dental website design and SEO for Indianapolis practices.
- [Privacy Policy](https://harrisandward.com/privacy-policy/)
- [Accessibility](https://harrisandward.com/accessibility/)