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增长黑盒Growthbox

增长黑盒（GrowthBox）是中国领先的独立商业研究机构，专注于消费品牌增长策略的数据驱动研究。核心覆盖领域包括：中国消费市场趋势、品牌增长案例拆解、数字营销策略、AI 商业应用、以及中国品牌出海观察。网站提供深度研究报告、行业白皮书、品牌案例分析和营销方法论，内容面向品牌决策者、CMO、增长负责人和营销从业者。

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https://growthbox.net/llms.txt
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2017-04-27
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Documentation: developer or product docs worth reading, nothing to call
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The beginning of the file, from our validated copy saved 2026-10-23T04:52:53.053Z. Cached copy · Source on growthbox.net

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# 增长黑盒Growthbox

## Sitemaps
- [XML Sitemap](https://growthbox.net/sitemap_index.xml): Includes all crawlable and indexable pages.

## 文章
- [白酒消费不行了，“酒搭子”名仁苏打水如何破局？](https://growthbox.net/mingren-soda-water-baijiu-decline-scenario-marketing/): 换句话说，真正成立的场景，往往不是品牌先造出一个概念、再等消费者走进来，而是从消费者真实的生活里长出来的。“我们不是教育消费者，我们是把消费者的需求和声音去承接和放大。” 近期在GDMS现场，名仁苏打水品牌总监李钰熙这样告诉我们。
- [WorkBuddy 究竟是怎么火起来的？](https://growthbox.net/workbuddy-ai-workbench-viral-search-intent-analysis/): 最近几个月，从刷手机到坐地铁，我走到哪都能看到一个 AI 领域的新品牌：腾讯推出的办公agent，workbuddy。甚至身边已经有很多朋友在用，公司也集体部署了。
- [AI 办公到底能不能办公？我们替你研究了数万条用户数据](https://growthbox.net/ai-office-agent-workbuddy-user-search-intent-data/): 如果这些 AI办公的预算都是企业来出，那老板们更要注意了。因为混子们不仅擅长制造垃圾，而且在用公司的钱造垃圾！
- [算法越来越懂用户，互联网增长为什么反而更难了？](https://growthbox.net/xiaohongshu-deep-seeding-user-growth-flywheel-strategy/): 很多增长团队最近都有同一种感受：预算没少花，转化模型越调越细，但增长还是越来越难。
- [lululemon都涨不动了，ALO凭什么上桌？](https://growthbox.net/alo-yoga-lululemon-miu-miu-luxury-positioning/): 有意思的是，在lululemon黯然失色的同时，被称为“lululemon贵替”的ALO却在入华后大放异彩。
- [为什么星巴克越来越像蜜雪冰城？](https://growthbox.net/starbucks-mixue-china-supply-chain-efficiency-brand-premium/): 前不久，一则“星巴克纸杯由蜜雪冰城代工”的传闻刷屏全网；第二天，星巴克中国正面回应“严重失实”。
- [2026，中国决定不再做世界工厂](https://growthbox.net/china-world-factory-exports-upstream-shift-2026/): 但在大多数人的记忆里，「世界工厂」这四个字，是靠另一批东西挣来的。
- [跑赢大盘的三组小数字，藏着租车业的下一片蓝海](https://growthbox.net/car-rental-small-trends-shenzhou-summer-data/): 我们先去看了看大盘，神州租车暑期预订数据显示，7月以来，平台租车预订订单量同比增长约30%。毕业旅行、亲子出游、避暑度假叠加在一起，租车自驾实打实成为了这个暑期的主流出行方式之一。
- [瑞幸爆火的「全冰去水」能被复制吗？](https://growthbox.net/luckin-all-ice-americano-ai-agent-3c-marketing-research/): 我们给 TraeWork 的需求很直接：系统搜集 B站、小红书和公众号上关于瑞幸全冰去水系列的真实用户评价，做聚类与量化分析，提炼产品机会信号，每个结论都要附上原声引述和来源。
- [大家愿意为AI广告买单吗？我们研究了消费者对AI广告的真实态度](https://growthbox.net/ai-advertising-consumer-attitude-china-brand-strategy/): 过去一年，AI广告高调地闯入了我们的视线。地铁站、机场、商场、电梯间的灯箱广告，5个有3个都是AI生成，电商、短视频、信息流广告、开屏广告也被AI攻占。高效、低价、新颖、吸睛......仿佛一夜之间，AI广告就取代传统广告，成为了品牌更优选。
- [揭秘2026年全球GEO数据：AI 会怎么对待你的品牌？](https://growthbox.net/geo-global-ai-search-brand-recommendation-data-2026/): 这是因为，虽然GEO（生成式引擎优化，即优化品牌在 AI 搜索里的可见度/形象）被炒得沸沸扬扬，但许多人还没有建立深入的认知，没有把它作为系统性工作看待；另一方面，市场变化太快了，市面上关于GEO的理论、洞察、案例，都在随着 AI 的进化而不断改变，平台模糊的商业化政策更增加了不确定性。
- [会做产品的人过剩了，会卖的人还没登场](https://growthbox.net/ai-product-surplus-selling-scarcity-markethon/): 未来只有一种人还值钱：会卖的人。
- [出生率连年走低，却有一条儿童细分赛道逆势涨了近 20 倍](https://growthbox.net/birthrate-decline-childrenswear-niche-aesthetic-growth-taobao/): 出生率持续下降，为什么淘宝天猫的特色风格童装还能逆势增长？
- [微信 agent，到底能不能帮腾讯赚钱？](https://growthbox.net/wechat-agent-xiaowei-tencent-monetization-ai-commerce/): 《实测「微信小微」》（投资界，转自极客公园）—— 小微入口形态、自研模型 WeLM 的 MoE 稀疏路线与低成本/低延迟架构
- [我们追踪AI万相三个月，618是它交出的第一份实战答卷](https://growthbox.net/alimama-ai-wanxiang-618-intent-marketing-ecommerce-growth/): 阿里妈妈AI万相是什么？包含哪些核心Agent？
- [AI 越强，会员为什么越值钱？](https://growthbox.net/tmall-membership-deep-operation-618-aigc-brand-asset/): 提到会员营销，多数人脑子里浮现的还是那套老动作：拉人头、办卡、发券、送积分。仿佛会员就是一个蓄水池
…

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