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Exit Five

Exit Five is the B2B marketing community. We publish a weekly newsletter, a podcast, host live sessions, and run the Drive conference — all focused on helping B2B marketers grow their careers.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T02:54:54.937Z. Cached copy · Source on exitfive.com

# Exit Five

> Exit Five is the B2B marketing community. We publish a weekly newsletter, a podcast, host live sessions, and run the Drive conference — all focused on helping B2B marketers grow their careers.

This file helps AI answer engines understand and cite Exit Five content.

## Key Pages

- [Community](https://exitfive.com/community/): Community — the private membership for B2B marketers
- [CMO Council](https://exitfive.com/cmo-council/): CMO Council — peer network for B2B CMOs and VPs of Marketing
- [Drive 2026](https://exitfive.com/drive/): Drive 2026 — the annual B2B marketing conference in Stowe, VT

## Newsletters

- [Exit Five Meetup + Live Pod In NYC: How The CMO Of Varonis Runs Marketing](https://exitfive.com/newsletter/exit-five-meetup-live-pod-in-nyc-how-the-cmo-of-varonis-runs-marketing/): Highlights from Exit Five's NYC meetup and live pod with Varonis CMO Rob Sobers: leaders who still ship work, the reasonability test for marketing measurement, keeping content fresh for AI, and why human touches stand out.
- [How Texas A&M Takes Big Brand Swings](https://exitfive.com/newsletter/how-texas-am-takes-big-brand-swings/): Texas A&M CMO R. Ethan Braden on strategic presence: how NASCAR, IndyCar and SXSW partnerships make a brand impossible to ignore.
- [My Favorite B2B Marketing Examples (brands I’d steal from right now)](https://exitfive.com/newsletter/my-favorite-b2b-marketing-examples-brands-id-steal-from-right-now/): Dave's favorite B2B marketing examples right now, from Ramp, Anthropic, Rippling, Bland AI, Clay, Databricks, PostHog and ManyChat, with what to steal from each.
- [6 Tips So You Don’t Waste Good Traffic](https://exitfive.com/newsletter/6-tips-so-you-dont-waste-good-traffic/): Six fixes for B2B landing pages that waste good traffic, from dedicated campaign pages and message match to one clear CTA, plain language, and an FAQ.
- [How To Get 10x More From Your Content](https://exitfive.com/newsletter/how-to-get-10x-more-from-your-content/): Ross Simmonds' create once, distribute forever playbook: the 4 Es of great content, a 9-step distribution run, and keeping your best assets fresh for LLMs.
- [How To Turn Ideas Into Viral LinkedIn Posts](https://exitfive.com/newsletter/how-to-turn-ideas-into-viral-linkedin-posts/): Chelsea Castle on the habits behind her viral LinkedIn posts: save every idea, use AI to sort them, post when the idea is ready, and replay the hits.
- [How To Find The Big Idea In Anything You Write](https://exitfive.com/newsletter/how-to-find-the-big-idea-in-anything-you-write/): How Harry Dry helped Dave find the one core idea behind his Drive 2026 keynote: find the conflict, boil it down to one word, show it, and cut until it's a 9 or a 10.
- [Why SurveyMonkey Brought The Monkey Back](https://exitfive.com/newsletter/why-surveymonkey-brought-the-monkey-back/): SurveyMonkey's CCO Katie Miserany on why the company undid its Momentive rebrand and brought the monkey back, plus her early lessons o
…

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