# Exit Five

> Exit Five is the B2B marketing community. We publish a weekly newsletter, a podcast, host live sessions, and run the Drive conference — all focused on helping B2B marketers grow their careers.

This file helps AI answer engines understand and cite Exit Five content.

## Key Pages

- [Community](https://exitfive.com/community/): Community — the private membership for B2B marketers
- [CMO Council](https://exitfive.com/cmo-council/): CMO Council — peer network for B2B CMOs and VPs of Marketing
- [Drive 2026](https://exitfive.com/drive/): Drive 2026 — the annual B2B marketing conference in Stowe, VT

## Newsletters

- [Exit Five Meetup + Live Pod In NYC: How The CMO Of Varonis Runs Marketing](https://exitfive.com/newsletter/exit-five-meetup-live-pod-in-nyc-how-the-cmo-of-varonis-runs-marketing/): Highlights from Exit Five's NYC meetup and live pod with Varonis CMO Rob Sobers: leaders who still ship work, the reasonability test for marketing measurement, keeping content fresh for AI, and why human touches stand out.
- [How Texas A&M Takes Big Brand Swings](https://exitfive.com/newsletter/how-texas-am-takes-big-brand-swings/): Texas A&M CMO R. Ethan Braden on strategic presence: how NASCAR, IndyCar and SXSW partnerships make a brand impossible to ignore.
- [My Favorite B2B Marketing Examples (brands I’d steal from right now)](https://exitfive.com/newsletter/my-favorite-b2b-marketing-examples-brands-id-steal-from-right-now/): Dave's favorite B2B marketing examples right now, from Ramp, Anthropic, Rippling, Bland AI, Clay, Databricks, PostHog and ManyChat, with what to steal from each.
- [6 Tips So You Don’t Waste Good Traffic](https://exitfive.com/newsletter/6-tips-so-you-dont-waste-good-traffic/): Six fixes for B2B landing pages that waste good traffic, from dedicated campaign pages and message match to one clear CTA, plain language, and an FAQ.
- [How To Get 10x More From Your Content](https://exitfive.com/newsletter/how-to-get-10x-more-from-your-content/): Ross Simmonds' create once, distribute forever playbook: the 4 Es of great content, a 9-step distribution run, and keeping your best assets fresh for LLMs.
- [How To Turn Ideas Into Viral LinkedIn Posts](https://exitfive.com/newsletter/how-to-turn-ideas-into-viral-linkedin-posts/): Chelsea Castle on the habits behind her viral LinkedIn posts: save every idea, use AI to sort them, post when the idea is ready, and replay the hits.
- [How To Find The Big Idea In Anything You Write](https://exitfive.com/newsletter/how-to-find-the-big-idea-in-anything-you-write/): How Harry Dry helped Dave find the one core idea behind his Drive 2026 keynote: find the conflict, boil it down to one word, show it, and cut until it's a 9 or a 10.
- [Why SurveyMonkey Brought The Monkey Back](https://exitfive.com/newsletter/why-surveymonkey-brought-the-monkey-back/): SurveyMonkey's CCO Katie Miserany on why the company undid its Momentive rebrand and brought the monkey back, plus her early lessons on standing out in a sea of AI sameness, fixing a perception problem, and persona marketing.
- [How To Build 1:1 ABM Landing Pages with AI Agents](https://exitfive.com/newsletter/how-to-build-11-abm-landing-pages-with-ai-agents/): Optimizely works with thousands of companies. Giving each target account its own 1:1 page would take a team of ABM managers, so Michiel, who runs Optimizely’s website, built an agent to do the job instead. It figures out what each account cares about, decides what belongs on the page, and hands sales a warm lead […]
- [An Agent That Edits Drafts Before You Do](https://exitfive.com/newsletter/an-agent-that-edits-drafts-before-you-do/): Despite what you might read on LinkedIn, most marketers are still figuring agents out. Of the 1,000 marketers we asked, more than half hadn’t built an AI agent or tried and got stuck. Three quarters didn’t know where to start or didn’t have time to learn. If that’s you, you’re in the right place. First, […]
- [5 Takeaways from Hubspot’s Unbound 2026](https://exitfive.com/newsletter/5-takeaways-from-hubspots-unbound-2026/): Two events in two weeks: from 400 people at Drive in Stowe, VT last week to 13,000+ at Unbound in Boston. One person put it like this: we went from marketing summer camp to marketing mayhem. Lots of people came up to me to talk about Drive – I actually couldn’t believe how many people […]
- [Make LinkedIn growth a team sport](https://exitfive.com/newsletter/make-linkedin-growth-a-team-sport/): Have you noticed the Exit Five team publishing more on LinkedIn over the last month? Not a coincidence. Our CEO Dan and I challenged the team to grow their following through what we’re calling the Clout Cup. Whoever grows the most over 90 days wins. There’s a cash prize, plus perks at our offsite (winner […]
- [Drive Top 5 (According to the Exit Five Team)](https://exitfive.com/newsletter/drive-top-5-according-to-the-exit-five-team/): After Drive, we jammed out as a team on our highlights. And since we couldn’t help but notice all the feedback pouring in from attendees on LinkedIn, we pulled in some of that too. Here’s what we’re feeling and seeing after this year’s event. 1. Key takeaway: Humanity is the differentiator I keep coming back […]
- [The Best B2B Marketing Education Likely Won’t Come From A Course](https://exitfive.com/newsletter/the-best-marketing-education-likely-wont-come-from-a-course/): I spent about a decade in marketing before founding Exit Five, working my way from PR intern to CMO. Ten or so years ago I landed what was then my dream job at Drift: 28 years old, backed by top-tier VC firm Sequoia Capital, with Pat Grady on the board, fresh off taking HubSpot public. […]
- [5 Findings from Analyzing Every B2B Mascot That Exists](https://exitfive.com/newsletter/5-findings-from-analyzing-every-b2b-mascot-that-exists/): Editor’s note: Taking it from here is Louis Grenier, author of Stand The F*ck Out and founder of B2B consultancy STFO, a positioning + GTM consultancy for B2B companies. Louis has spent over a decade telling B2B companies uncomfortable truths about their positioning. He’s advised Dropbox, Hotjar, Ahrefs, and Balsamiq – and he’s headlining Drive […]
- [How to Turn LinkedIn Into Your Best Growth Channel in Fall of 2026](https://exitfive.com/newsletter/how-to-turn-linkedin-into-your-best-growth-channel-in-fall-of-2026/): I’ve been writing on LinkedIn for over a decade, and I still think it’s the most effective channel in B2B marketing for most industries (as we’ve discussed recently, not every industry, but many). Since most of you are in this world, today we dive into the LinkedIn for B2B playbook – specifically how to make […]
- [B2B Doesn’t Have To Be Boring: 3 Creative Tactics for Scroll-Stopping B2B Ads](https://exitfive.com/newsletter/b2b-doesnt-have-to-be-boring-3-tactics-to-make-fun-ads-for-boring-products/): Dasha here. (Editor’s note: Dasha is VP Marketing at Proton.AI and co-host of the Exit Five podcast.) A lot of you are marketing products that can be a bit dry (to put it mildly).  That’s perfect, because today’s featured guest is Shlomo Genchin, founder of Unbore – what he calls the unofficial school for B2B […]
- [5 battle-tested webinar tactics for B2B Marketing](https://exitfive.com/newsletter/5-battle-tested-webinar-tactics-for-b2b-marketing/): No, these aren’t just made up ideas from the Exit Five team. Each of these plays have already been proven by actual marketers, so you know they work (we got receipts). A preview of what’s in store: a registration flow that 5x’d conversions, how to automate content repurposing, creating compounding results with a format change, […]
- [Marketing to B2B buyers who aren’t on LinkedIn](https://exitfive.com/newsletter/marketing-to-b2b-buyers-who-arent-on-linkedin/): People often say B2B marketing is boring (usually people who aren’t actually doing it). Some of the best marketers are building great brands in categories nobody talks about: fintech, healthtech, industrial and manufacturing, insurance, facilities management, professional services, and so many more. We recently interviewed a VP on the pod who runs marketing for a […]
- [3 Lessons From a 15-Year CMO of a $700M Cyber Company](https://exitfive.com/newsletter/3-essential-b2b-marketing-lessons/): Fifteen years at one company, in one role could get stale. For Rob Sobers, it hasn’t. He’s had the same employer and title for 15 years, but not the same job description. As the company has changed under him – from startup, to growth, to IPO, and now public, so have his objectives as CMO. He […]
- [4 Proven Growth Plays to Use Right Now in B2B Marketing](https://exitfive.com/newsletter/4-proven-growth-plays-to-use-right-now/): A Claude skill that boosted AI visibility by 30%, LinkedIn articles built for AEO, the “3S” framework for better content creation fueled by VOC, and a physical book launch that turned into a year of ABM touchpoints. Here’s how these B2B marketing pros pulled off these four proven plays.
- [Steal these 8 B2B marketing plays](https://exitfive.com/newsletter/steal-these-8-b2b-marketing-plays/): We all need ideas and inspiration for marketing plays to run at work. That’s why today, I’m bringing you eight proven plays that real B2B marketers ran inside of their actual companies, with receipts to back them up. These plays came out of our recent Exit Five Live Session, the B2B Blitz Part 2.
- [Why Every B2B Marketing Leader Should Master Working With Finance](https://exitfive.com/newsletter/why-every-b2b-marketing-leader-should-master-working-with-finance/): Here’s something we don’t talk about enough: being good at marketing isn’t just what shows up on LinkedIn. There’s a separate skillset – internal marketing – and a huge part of that is how you partner with Finance. Apparently, Patrick is good at it. He’s the SVP of Global Marketing at BlueVoyant, a $175M revenue, […]
- [How This B2B Brand Stands Out Among 200+ Competitors](https://exitfive.com/newsletter/how-this-b2b-brand-stands-out-among-200-competitors/): Discover how Exit Five differentiates itself among 200+ competitors in the B2B landscape. Key insights and strategies revealed.
- [Why B2B Companies Should Have a Mascot](https://exitfive.com/newsletter/why-b2b-companies-should-have-a-mascot/): A few weeks ago, we featured Louis in a guest newsletter about his audit of 100 B2B brands, scoring each one on how distinctive they actually are. Out of that sample, only one company landed in the ownable band: Wiz. We got into the full research on the pod, but today I’m zooming in on one piece […]
- [B2B paid ads that don’t suck: Proven creative recipes that sell anything (even boring products)](https://exitfive.com/newsletter/b2b-paid-ads-that-dont-suck-proven-creative-recipes-that-sell-anything-even-boring-products/): How to Create a Fun Ad for a Boring Product and Drive 1,000+ Leads We’ve all been through annoying processes with endless forms we have to fill out manually. The HR portal that asks you to confirm a date you typed in twice. The fact that I can’t even copy and paste the ACH number […]
- [8 Ideas for your Next Ad Campaign Play (Including Social Ads, TV ads, AI, OOH, Events)](https://exitfive.com/newsletter/8-ideas-for-your-next-ad-campaign-play-including-social-ads-tv-ads-ai-ooh-events/): Inspired by the World Cup, we decided to run our own “playoff” of sorts. But ours wasn’t soccer (Football? Futbol?), it was B2B ad examples (I know, you’re a marketing nerd just like we are, it’s OK. This is a safe space). And it was AWESOME. The rating was one of the highest we’ve ever […]
- [Using AI to Drive Down LinkedIn Ads Costs](https://exitfive.com/newsletter/using-ai-to-drive-down-linkedin-ads-costs/): Today we’re going to talk about two of the most popular tools in the modern B2B marketing stack: LinkedIn Ads and Claude. If you or your team have tried plugging AI into LinkedIn Ads and gotten something mediocre back, it’s likely because nobody fed it the right data or gave it a system to work […]
- [The 12-Point AEO Checklist Worth Stealing If You Want LLMs To Cite You](https://exitfive.com/newsletter/12-point-aeo-checklist/): An AEO checklist is the short list of things to check so AI engines like ChatGPT, Claude, and Perplexity can read your pages and cite them. This one comes from Rebecca Busk, CEO and Partner at Kvalifik, and the 12 points boil down to: make sure your site is crawlable and indexed, write in plain […]
- [How Organic Marketing helped Funnel Leasing Grow to $50 Million ARR](https://exitfive.com/newsletter/how-organic-marketing-helped-funnel-leasing-grow-to-50-million-arr/): Every marketing team feels the pressure to hit the number, and the easy move is to throw more money at it: more ads, more outbound, more tools. The CEO and CFO love paid because it’s simple: spend more, get more. But here at Exit Five, we know that “marketing” doesn’t just mean “advertising” – there […]

## Podcast Episodes

- [Why the Next Era of ABM Targets the Person, Not the Account (with Casey Patterson, Snowflake)](https://exitfive.com/podcast/why-the-next-era-of-abm-targets-the-person-not-the-account-with-casey-patterson-snowflake/): #405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM mo…
- [AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)](https://exitfive.com/podcast/ai-assisted-creativity-6-plays-from-real-b2b-teams-exit-five-live/): #403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to r…
- [Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)](https://exitfive.com/podcast/turning-events-into-a-revenue-channel-plus-employee-advocacy-and-personal-brand-with-colin-kendall-cmo-at-sch/): #402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - hi…
- [How To Take Big Brand Swings (like NASCAR, Indy 500 and SXSW) with R. Ethan Braden, CMO of Texas A&M University](https://exitfive.com/podcast/how-to-take-big-brand-swings-like-nascar-indy-500-and-sxsw-with-r-ethan-braden-cmo-of-texas-am-university/): #399 | Dave sits down with R. Ethan Braden, Chief Marketing and Communications Officer at Texas A&M University, to talk about big brand swings he took with NASCAR, Fast Company and SXSW to insert…
- [How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)](https://exitfive.com/podcast/how-to-get-10x-more-traffic-from-content-you-already-have-with-ross-simmonds-foundation-marketing/): #398 | Dasha chats with Ross Simmonds, founder of Foundation Marketing and Distribution.ai, live at Drive. They talk about why most marketing content fails: it gets created once and then left to coll…
- [Dave & Dasha Live from Drive: Beating Brain Rot, Burnout, and Boredom After 15 Years in B2B](https://exitfive.com/podcast/dave-dasha-live-from-drive-beating-brain-rot-burnout-and-boredom-after-15-years-in-b2b/): #396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also…
- [Is the MQL dead? (with Freya Ward, Headley Media)](https://exitfive.com/podcast/is-the-mql-dead-with-freya-ward-headley-media/): #395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem is usually the frami…
- [Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On](https://exitfive.com/podcast/dave-goes-unbound-5-things-b2b-marketing-leaders-are-doubling-down-on/): #394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling dow…
- [Navigating a Rebrand: Why SurveyMonkey Went Back to the Monkey (With Katie Miserany, CCO & Global Head of Marketing)](https://exitfive.com/podcast/navigating-a-rebrand-why-surveymonkey-went-back-to-the-monkey-with-katie-miserany-cco-global-head-of-marketing/): #393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision a…
- [How I Built that [Agent] – 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/podcast/how-i-built-that-agent-7-marketers-show-ai-workflows-that-save-hours/): #392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have bui…
- [How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)](https://exitfive.com/podcast/how-sprout-social-builds-revenue-marketing-around-segmentation-with-hailey-mcdonald-vp-of-revenue-marketing/): #391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 cus…
- [How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)](https://exitfive.com/podcast/how-one-agency-turns-one-shoot-day-into-50-plus-video-ads-with-connor-lewis-of-studio-lewis/): #390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, th…
- [What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)](https://exitfive.com/podcast/what-to-do-when-organic-traffic-drops-with-kristina-frunze-webview-seo/): #389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives away the framework sh…
- [Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal](https://exitfive.com/podcast/why-b2b-marketers-need-to-start-thinking-like-media-companies-with-melissa-rosenthal/): #388 | Dave sits down with Melissa Rosenthal, co-founder of Outlever and former CCO at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed, to talk about why most B2B content strategies fail beca…
- [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/podcast/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): #387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700…
- [B2B Ads that Don’t Suck (with Shlomo Genchin, Unbore.com)](https://exitfive.com/podcast/b2b-ads-that-dont-suck-with-shlomo-genchin-unbore-com/): #386 | When your ad budget is zero but your creative ambition isn't, three simple techniques can still make you scroll-stopping. Dasha Shakov sits down with Shlomo Genchin, founder of unbore.com, the…
- [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/podcast/how-to-win-with-webinars-5-b2b-marketing-pros-share-revenue-driving-plays/): #385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x…
- [Marketing to B2B buyers who aren’t on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)](https://exitfive.com/podcast/marketing-to-b2b-buyers-who-arent-on-linkedin-with-clare-corriveau-vp-marketing-tekmetric/): #384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair shop owner who isn't on…
- [YouTube for B2B Marketing (with Samu Kovács)](https://exitfive.com/podcast/youtube-for-b2b-marketing-with-samu-kovacs/): #383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down with Samu Kovács, foun…
- [From Startup to IPO: How the CMO of Varonis Has Kept the Same Job for 15 Years, ft. Rob Sobers](https://exitfive.com/podcast/from-startup-to-ipo-how-the-cmo-of-varonis-has-kept-the-same-job-for-15-years-ft-rob-sobers/): #382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough t…
- [The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist](https://exitfive.com/podcast/the-strategy-behind-canvas-b2b-growth-with-emma-robinson-and-kristine-segrist-2/): #381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as one org instead of figh…
- [60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)](https://exitfive.com/podcast/60-minute-b2b-blitz-part-2-8-marketers-share-their-best-plays-from-2026-so-far/): #380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second…
- [How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)](https://exitfive.com/podcast/how-to-talk-to-finance-about-marketing-budget-with-patrick-shea-global-head-of-marketing-at-bluevoyant/): #379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnersh…
- [The Viral Marketing Bets Behind High-Growth Voice AI Company Bland.ai, with Ethan Clouser (Head of Marketing)](https://exitfive.com/podcast/the-viral-marketing-bets-behind-high-growth-voice-ai-company-bland-ai-with-ethan-clouser-head-of-marketing/): #378 | Dave sits down with Ethan Clouser, Head of Marketing at Bland AI, to talk about running marketing at a 22-year-old-founded, enterprise voice AI company that just raised $100 million - at 22 ye…
- [High-Value Brand Assets Most B2B Companies Haven’t Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)](https://exitfive.com/podcast/high-value-brand-assets-most-b2b-companies-havent-tapped-yet-with-louis-grenier-founder-of-stand-the-fck-out/): #377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with Louis Grenier, founder of Stand The F*ck Out and author of the book by the same n…
- [Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline](https://exitfive.com/podcast/paid-ads-playoff-proven-b2b-plays-that-turn-spend-into-pipeline/): #376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a h…
- [How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)](https://exitfive.com/podcast/how-to-use-claude-code-to-scale-linkedin-ads-with-anthony-blatner-founder-speedwork/): #375 | If you can double your ad's click-through rate, you can usually cut your cost-per-click in half. Anthony Blatner, founder of Speedwork, sat down with Matt Carnevale to walk through how he's us…
- [How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)](https://exitfive.com/podcast/how-to-build-a-brand-in-b2b-with-ryan-narod-vp-of-marketing-at-rippling-2/): #374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a…
- [Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)](https://exitfive.com/podcast/why-aeo-in-2026-is-just-the-evolution-of-seo-with-rebecca-busk-ceo-kvalifik/): #373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for…
- [How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)](https://exitfive.com/podcast/how-to-upgrade-your-webinar-and-email-strategy-for-2026-with-jay-schwedelson-founder-subjectline-com-2/): #372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B market…

## Live Sessions

- [AEO Blitz: 8 Plays That Move Rankings](https://exitfive.com/live/aeo-blitz/): Eight B2B marketers each break down one AEO play they ran recently: what they changed, how they measured it, and what moved in AI search. Two-minute hot seats, live Q&A, and you vote for the best play.
- [ABM That Works: 4 Marketers Show Their Best Campaigns Live](https://exitfive.com/live/abm-that-works/): Four B2B marketers show the ABM campaigns sales actually ran: the accounts they targeted, the signals and channels they used, how they handed off to sales, and the meetings, pipeline, and closed deals that came out of it.
- [AI-Assisted Creativity: 6 B2B Marketers Share How AI Fits Into Their Process](https://exitfive.com/live/ai-assisted-creativity-6-b2b-marketers/): Six B2B marketers share the most creative way they're using AI in their process right now — the tools, the prompts, and where they draw the line on human judgment.
- [How I Built That [Agent]: 7 Marketers Show AI Workflows That Save Hours](https://exitfive.com/live/how-i-built-that-agent-6-marketers-show-ai-workflows-that-save-hours/): Everyone’s talking about AI agents right now. It’s hard to know what’s real versus what’s just LinkedIn noise. If you haven’t built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next. Wouldn’t it be great if a pro […]
- [Writing for Humans: The Real AI Workflows Behind Great B2B Content](https://exitfive.com/live/writing-for-humans-the-real-ai-workflows-behind-great-b2b-content/): 5 B2B marketers are walking through the AI content process they actually use to create anti-slop content. The tools, the prompts, the parts they still write themselves, and the point where they stop trusting the output.
- [How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays](https://exitfive.com/live/how-to-win-with-webinars-5-b2b-marketing-pros/): 5 B2B marketers share their top-performing webinar plays, the results they drove, and how you can run something similar.
- [B2B Website Teardown: Breaking Down the Best Website Experiences in 2024](https://exitfive.com/live/b2b-website-teardown-breaking-down-the-best-website-experiences-in-2024/): Natalie Marcotullio (Navattic) joins Dave Gerhardt to tear down real B2B websites and share what makes the best buyer-first experiences work.
- [Inbound Tear-Down: The Ultimate Demo Request Flow](https://exitfive.com/live/inbound-tear-down-the-ultimate-demo-request-flow/): Josh Garrison (Apollo) joins Dave Gerhardt to tear down real demo request flows and build the ideal inbound lead process.
- [Fix Your Funnel for Good: 5 Playbooks to Boost Demand Conversion](https://exitfive.com/live/fix-your-funnel-for-good-5-playbooks-to-boost-demand-conversion/): Tara Robertson (Chili Piper) joins Dave Gerhardt to break down common friction points in the B2B funnel and how to fix them for good.
- [How to Build a Marketing Plan and Get It Approved for 2025](https://exitfive.com/live/how-to-build-a-marketing-plan-and-get-it-approved-for-2025/): Rowan Tonkin (CMO, Planful) and Dave Gerhardt walk through building a marketing plan, getting executive buy-in, and executing under economic uncertainty.
- [Why B2B Marketers Should Stop Worrying About Attribution (And What To Do Instead)](https://exitfive.com/live/why-b2b-marketers-should-stop-worrying-about-attribution/): Emir Atli (HockeyStack) joins Dave Gerhardt to break down why attribution as we know it is dead, and what to do instead.
- [Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results](https://exitfive.com/live/building-a-marketing-operating-system/): The Tenon team joins Dave Gerhardt to show how top marketers organize campaigns, align teams, and prove impact using a marketing operating system.
- [The Exit Five Holiday Party](https://exitfive.com/live/the-exit-five-holiday-party/): Dave Gerhardt and the Exit Five team celebrate the year with the community, recognize top contributors, and look ahead to 2025.
- [The B2B Event Playbook: Building Revenue-Driving Events in 2025](https://exitfive.com/live/the-b2b-event-playbook-building-revenue-driving-events-in-2025/): Dave Gerhardt hosts event experts Stephanie Christensen and Kristina DeBrito (Iterable) on building a B2B events strategy that actually drives revenue.
- [The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success](https://exitfive.com/live/the-role-of-product-marketing-in-b2b-strategies-tools-and-metrics-for-success/): Dave Gerhardt hosts a panel of product marketing leaders — Natalie Marcotullio, Jason Oakley, and Eric Holland — on sharpening PMM skills and proving impact.
- [How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)](https://exitfive.com/live/how-to-measure-your-marketing-efforts-and-why-click-attribution-is-dead/): Dave Gerhardt and Pranav Piyush (Paramark) discuss how the best B2B teams are evolving marketing measurement from coincidence to causation.
- [B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025](https://exitfive.com/live/b2b-linkedin-ads-playbook-what-works-and-what-doesnt-in-2025/): Tagg Bozied (Docebo) and Anthony Blatner (Speedwork) join Danielle Messler to build a LinkedIn Ads strategy that fits your goals and budget.
- [B2B Website Optimization Teardown: Real Examples and Live Feedback](https://exitfive.com/live/b2b-website-optimization-teardown-real-examples-and-live-feedback/): Webflow's Guy Yalif and Scott Cappuzzo, plus Talia Wolf (Getuplift), tear down real B2B websites live with Danielle Messler.
- [Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams](https://exitfive.com/live/mastering-lifecycle-marketing-real-world-tactics-from-leading-b2b-teams/): Danielle Messler hosts Charlotte Hardin (Rebuy Engine) and Naomi West (Customer.io) for a tactical, no-fluff conversation on lifecycle marketing in B2B.
- [B2B Paid Campaigns: What Worked, What Flopped, and What You Can Steal](https://exitfive.com/live/b2b-paid-campaigns-what-worked-what-flopped-and-what-you-can-steal/): Dave Gerhardt and Pranav Piyush (Paramark) break down real paid experiments across LinkedIn, Meta, CTV, and OOH from anonymized campaign data.
- [Email Deliverability: What Every B2B Marketer Needs to Know](https://exitfive.com/live/email-deliverability-what-every-b2b-marketer-needs-to-know/): Danielle Messler hosts Sara McNamara (Vector) and Alex Fine (Understory) to unpack what's really going on behind the scenes of email deliverability.
- [How to Lead a High-Functioning Marketing Org (Avoid Meeting Overload, Fix Communication Bottlenecks, and Ship Meaningful Work)](https://exitfive.com/live/how-to-lead-a-high-functioning-marketing-org/): Dave Gerhardt talks with Ashley Faus and Dr. Molly Sands (Atlassian) about reclaiming time from meeting overload and building better-aligned marketing teams.
- [WTF is GTM Engineering?! Do I need to hire for this role?](https://exitfive.com/live/wtf-is-gtm-engineering-do-i-need-to-hire-for-this-role/): Dave Gerhardt hosts the Compound Growth Marketing team to break down what GTM Engineering actually is, why it's exploded, and whether you need to hire for it.
- [SEO in an AI-First World: How to Adapt and Win in 2025](https://exitfive.com/live/seo-in-an-ai-first-world-how-to-adapt-and-win-in-2025/): Dave Gerhardt and Andrei Țiț (Ahrefs) unpack how LLMs and AI Overviews are reshaping search, and what that means for your SEO strategy.
- [How B2B Marketers Are Actually Using AI for Content Marketing](https://exitfive.com/live/how-b2b-marketers-are-actually-using-ai-for-content/): Five B2B marketing finalists demo their real AI-powered content workflows on stage — from a content concierge GPT to a no-code ROI calculator — judged by an expert panel.
- [How To Turn Your Company Story Into Actionable Marketing Ideas That You Can Use Right Now](https://exitfive.com/live/how-to-turn-your-company-story-into-actionable-marketing-ideas-that-you-can-use-right-now/): Dave Gerhardt and Pranav Piyush (Paramark) share a repeatable process for turning a strategic narrative into fresh, testable campaign ideas every month.
- [Marketing in the Age of AI: CMOs Separating the Hype from What’s Real (Live Discussion)](https://exitfive.com/live/marketing-in-the-age-of-ai-cmos-separating-the-hype-from-whats-real/): Dave Gerhardt hosts Jennifer Delevante-Moulen (Knak), Tara Robertson (Bitly), and Sara Ajemian (SOCi) for an honest look at what's actually happening with AI inside B2B marketing teams.
- [Beyond Copy: How To Use AI to Build GTM Systems That Scale](https://exitfive.com/live/beyond-copy-how-to-use-ai-to-build-gtm-systems-that-scale/): Dave Gerhardt (Exit Five), Eoin Clancy (AirOps), and Dan Guenet (Compound Growth Marketing) skip the theory for live builds and no-BS demos of AI-powered GTM systems.
- [The B2B Buying Experience With AI: What Changes?](https://exitfive.com/live/the-b2b-buying-experience-with-ai-what-changes/): Dave Gerhardt sits down with a panel of CMOs and marketing leaders to unpack how AI-armed buyers are reshaping go-to-market strategy, KPIs, and team structure.
- [Attention and the Inbox: How Great Marketers Are Rethinking Email and SMS in the World of AI](https://exitfive.com/live/attention-and-the-inbox-how-great-marketers-are-rethinking-email-and-sms-in-the-world-of-ai/): Jess Lytle hosts Gabby Kustner (Customer.io), Alyssa Armstrong, and Joe Cunningham on how marketers are using email, SMS, and in-app messaging to cut through AI-generated noise and drive growth.

## About

- Site: https://exitfive.com/
- XML sitemap: https://exitfive.com/sitemap_index.xml
- Last generated: 2026-10-21