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EON

EON is the Product Relationship Management (PRM) platform for retail and the digital product identity infrastructure behind it: the system of record for physical products. EON gives each product a persistent digital identity, or digital twin, for its whole life, bringing together data from suppliers, factories, brands, retailers, customers and resale platforms into one accurate product profile that businesses can query and act on. It powers Digital Product Passports (DPPs), traceability, regulat

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For agents: EON PRM platform giving physical products persistent digital identities and Digital Product Passports; developer docs cover integration, EPCIS 2.0 and GS1 Digit

digital product passportproduct identityproduct data infrastructuretraceabilitygs1 digital link

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# EON

> EON is the Product Relationship Management (PRM) platform for retail and the digital product identity infrastructure behind it: the system of record for physical products. EON gives each product a persistent digital identity, or digital twin, for its whole life, bringing together data from suppliers, factories, brands, retailers, customers and resale platforms into one accurate product profile that businesses can query and act on. It powers Digital Product Passports (DPPs), traceability, regulatory compliance, brand protection, customer engagement, ownership, resale and circularity.

Key facts:

- Founded in 2017 by Natasha Franck (Founder & CEO). Headquartered in New York City. Legal entity: EON Group Holdings, Inc., 11 W 30th Street, Floor 6, New York, NY 10001, USA.
- Board members include Natalie Massenet (founder of Net-a-Porter, co-founder of IMAGINARY; joined 2022) and Philippe Schaus (former CEO of Moët Hennessy; joined 2026). EON raised a $10M Series A led by IMAGINARY in 2022, and SML RFID made a strategic investment in 2021.
- Brands named on the site include Tapestry, Coach, Victoria's Secret, Target, Chloé, H&M, Mango, Everlane, Reformation, Gabriela Hearst, Courrèges, YOOX Net-a-Porter, Zalando, Steve Madden and Denim Tears.
- The network includes 90+ pre-integrated partners, such as The RealReal, Vestiaire Collective, Poshmark, ThredUP, Inspectorio and Bluesign.
- EON is the official technology partner to the European Commission's CIRPASS-2 Digital Product Passport pilot. It won Fast Company's 2024 World Changing Ideas award (Fashion + Beauty) for EON Exchange.
- Standards supported: EPCIS 2.0, GS1 and GS1 Digital Link. Data carriers: QR, NFC and RFID.
- Regulations addressed: EU Digital Product Passport / Ecodesign for Sustainable Products Regulation (ESPR), Extended Producer Responsibility (EPR), France's Loi AGEC, CSDDD, EUDR, REACH and the EU Product Environmental Footprint (PEF).
- Terminology: older EON content says "Digital ID", "CircularID Protocol", "EON Product Cloud" and "Connected Products". Current positioning uses "Product Relationship Management (PRM)", "EON PRM Platform", "Product 360 Suite", "EON Digital Product Identity Infrastructure" and "Digital Twins".
- Digital Twins: EON creates a digital twin for each physical product: a persistent, item-level digital record linked to the product through QR, NFC or RFID. It holds the product's attributes, relationships and lifecycle events, from raw materials and manufacture through sale, ownership, repair, resale and recycling. These digital twins power EON's Digital Product Passports, authentication, resale and compliance reporting.

Contact: connect@eon.xyz (general), marketing@eon.xyz (press), privacy@eongroup.co (privacy).

## Company

- [Home](https://eon.xyz): Overview of the EON PRM Platform, the Product 360 Suite, customers and the partner network.
- [About](https://eon.xyz/about): Mission, founding story, leadership, board, investors and milestones (SAP T
…

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