# EON

> EON is the Product Relationship Management (PRM) platform for retail and the digital product identity infrastructure behind it: the system of record for physical products. EON gives each product a persistent digital identity, or digital twin, for its whole life, bringing together data from suppliers, factories, brands, retailers, customers and resale platforms into one accurate product profile that businesses can query and act on. It powers Digital Product Passports (DPPs), traceability, regulatory compliance, brand protection, customer engagement, ownership, resale and circularity.

Key facts:

- Founded in 2017 by Natasha Franck (Founder & CEO). Headquartered in New York City. Legal entity: EON Group Holdings, Inc., 11 W 30th Street, Floor 6, New York, NY 10001, USA.
- Board members include Natalie Massenet (founder of Net-a-Porter, co-founder of IMAGINARY; joined 2022) and Philippe Schaus (former CEO of Moët Hennessy; joined 2026). EON raised a $10M Series A led by IMAGINARY in 2022, and SML RFID made a strategic investment in 2021.
- Brands named on the site include Tapestry, Coach, Victoria's Secret, Target, Chloé, H&M, Mango, Everlane, Reformation, Gabriela Hearst, Courrèges, YOOX Net-a-Porter, Zalando, Steve Madden and Denim Tears.
- The network includes 90+ pre-integrated partners, such as The RealReal, Vestiaire Collective, Poshmark, ThredUP, Inspectorio and Bluesign.
- EON is the official technology partner to the European Commission's CIRPASS-2 Digital Product Passport pilot. It won Fast Company's 2024 World Changing Ideas award (Fashion + Beauty) for EON Exchange.
- Standards supported: EPCIS 2.0, GS1 and GS1 Digital Link. Data carriers: QR, NFC and RFID.
- Regulations addressed: EU Digital Product Passport / Ecodesign for Sustainable Products Regulation (ESPR), Extended Producer Responsibility (EPR), France's Loi AGEC, CSDDD, EUDR, REACH and the EU Product Environmental Footprint (PEF).
- Terminology: older EON content says "Digital ID", "CircularID Protocol", "EON Product Cloud" and "Connected Products". Current positioning uses "Product Relationship Management (PRM)", "EON PRM Platform", "Product 360 Suite", "EON Digital Product Identity Infrastructure" and "Digital Twins".
- Digital Twins: EON creates a digital twin for each physical product: a persistent, item-level digital record linked to the product through QR, NFC or RFID. It holds the product's attributes, relationships and lifecycle events, from raw materials and manufacture through sale, ownership, repair, resale and recycling. These digital twins power EON's Digital Product Passports, authentication, resale and compliance reporting.

Contact: connect@eon.xyz (general), marketing@eon.xyz (press), privacy@eongroup.co (privacy).

## Company

- [Home](https://eon.xyz): Overview of the EON PRM Platform, the Product 360 Suite, customers and the partner network.
- [About](https://eon.xyz/about): Mission, founding story, leadership, board, investors and milestones (SAP Technology Accelerator 2018, H&M Global Change Award 2018, CIRPASS-2 2023, Bain Commerce Tech Power List 2023, Fast Company World Changing Ideas 2024).
- [Contact](https://eon.xyz/contact): Contact form, email, office address and social channels.
- [Media Kit](https://eon.xyz/media-kit): Logos, brand colours, company boilerplate, executive bios (Natasha Franck, CEO; Matthew Neibert, CTO; Elyse Tosi, VP Accounts) and images.

## Platform

- [EON PRM Platform](https://eon.xyz/platform): Data infrastructure for physical products (attributes, relationships and lifecycle events) that works alongside PLM, ERP and commerce systems.
- [Data Model](https://eon.xyz/platform/data-model): A persistent product knowledge graph at SKU, batch or unit level, with native EPCIS 2.0 and GS1 support, role-based permissions and history that is never overwritten.
- [Physical Meets Digital](https://eon.xyz/platform/physical-meets-digital): Connects products to their digital identity through QR, NFC and RFID, with several carriers per product, context-aware scan routing and 25+ pre-integrated carrier vendors.
- [App Store & Network Connections](https://eon.xyz/platform/app-store-network-connections): EON Exchange, an ecosystem of resale, repair, authentication, logistics and sustainability partners that brands switch on without engineering work.
- [Products Don't Exist in Software](https://eon.xyz/platform/products-dont-exist-in-software): Explainer on why products need a persistent identity across systems and organisations, and on the idea of Product Lifetime Value.
- [Developer Hub](https://eon.xyz/platform/developer-hub): APIs and integration services for traceability, compliance and connected-product experiences.

## Solutions (Product 360 Suite)

- [Solutions overview](https://eon.xyz/solutions): A modular product identity suite built on one persistent product record.
- [Traceability & Component Genealogy](https://eon.xyz/solutions/traceability-component-genealogy): Component-level product history from raw materials to finished goods, with automated audit trails for DPP, deforestation due diligence and EPR.
- [Product Lifecycle Intelligence](https://eon.xyz/solutions/product-lifecycle-intelligence): Combines EPCIS 2.0 event data with product attributes across the supply chain, resale and end of life.
- [Regulatory Compliance & Data Intelligence](https://eon.xyz/solutions/regulatory-compliance-data-intelligence): Structure product data once and reuse it for DPP, CSDDD, EUDR, REACH and more, using a schema-flexible knowledge graph.
- [Customer Connection & Product Services](https://eon.xyz/solutions/customer-connection-services): DPP experiences, content in multiple languages, after-sales, repair, warranty, loyalty, and structured product data for marketplaces and AI shopping assistants.
- [Brand Protection & Product Authentication](https://eon.xyz/solutions/brand-protection): Combines production authorisation, several authentication signals (QR, NFC, RFID, optical AI) and lifecycle data into one authenticity score.
- [After-Sale, Resale & Circularity](https://eon.xyz/solutions/after-sale-resale-circularity): One-click resale listings, resale royalties, repair, ownership tracking and automated EPR reporting.
- [Ownership & Customer Engagement](https://eon.xyz/solutions/ownership): Links each serialised product to a verified owner across sales channels and resale, with privacy-preserving customer IDs.

## Digital Product Passports

- [Digital Product Passports](https://eon.xyz/digital-product-passports): EON's DPP infrastructure (persistent Digital IDs, EPCIS 2.0, GS1 Digital Link and the EON Resolver Gateway) for fashion, electronics, beauty, jewellery and home goods.
- [EU Digital Product Passport: Apparel + Footwear (whitepaper)](https://eon.xyz/whitepapers-reports/eu-digital-product-passport-apparel-footwear): What the EU DPP legislation requires of apparel and footwear companies (2023).
- [Streamlining Product Data for Loi AGEC Compliance (whitepaper)](https://eon.xyz/whitepapers-reports/streamlining-product-data-for-loi-agec-compliance): Meeting France's anti-waste law (Décret n° 2022-748) product disclosure requirements (2024).
- [EU Digital Product Passport legislation guide](https://eon.xyz/blog/digital-passport-policy-guide): Explainer on the EU DPP mandate for textiles, batteries and electronics.
- [France's Loi AGEC guide](https://eon.xyz/blog/what-to-know-about-frances-loi-agec): Disclosure requirements for apparel and footwear brands selling in France.
- [CIRPASS guide](https://eon.xyz/blog/all-you-need-to-know-about-digital-product-passport-initiative-cirpass): The European Commission-funded Digital Product Passport consortium.
- [Product Environmental Footprint guide](https://eon.xyz/blog/what-you-should-know-about-product-environmental-footprint): The EU PEF method and the Apparel & Footwear PEFCR.

## Developer Documentation

- [Getting Started](https://docs.eon.xyz/client/getting-started): Introduction to integrating with EON.
- [API Reference](https://docs.eon.xyz/client/api-spec): EON API specification.
- [Events & EPCIS](https://docs.eon.xyz/client/epcis-capture-query): Capturing and querying EPCIS 2.0 lifecycle events.
- [Schemas](https://docs.eon.xyz/client/schema): Product data schemas.
- [Documentation home](https://docs.eon.xyz): Digital identity, DPPs, Digital Link and resolver, integrations, code examples and release notes.

## Trust, Security & Legal

- [Trust Center](https://eon.xyz/trust-center): Hub for EON's security, privacy and compliance information.
- [Security](https://eon.xyz/trust-center/security): Zero-trust and defence-in-depth practices. Infrastructure is hosted on Microsoft Azure in ISO 27001-compliant data centres, with independent security assessments at least once a year.
- [Privacy overview](https://eon.xyz/trust-center/privacy): EON's privacy principles.
- [FAQs](https://eon.xyz/trust-center/faqs): Data protection, international transfers, retention, security measures and EON's use of AI (including EU AI Act questions).
- [Sub-processors](https://eon.xyz/trust-center/sub-processors): Current list of third-party sub-processors.
- [Resources](https://eon.xyz/trust-center/resources): Index of policies, the Circular Product Data Protocol and other trust documents.
- [Privacy Policy](https://eon.xyz/privacy-policy): Current privacy policy.
- [Cookie Policy](https://eon.xyz/cookie-policy): Current cookie policy.
- [Website Terms & Conditions](https://eon.xyz/terms-and-conditions): Terms for using EON's websites.
- [Security and Compliance Terms of Service](https://eon.xyz/terms-of-service): Terms for users of EON's services, web apps and APIs.
- [Data Processing Addendum](https://eon.xyz/dpa): GDPR data processing terms between EON (processor) and its clients (controllers).

## Company News

- [Newsroom](https://eon.xyz/press): EON press releases and media coverage.
- [EON and Inspectorio enable Digital Product Passports at scale](https://eon.xyz/press/eon-and-inspectorio-enable-digital-product-passports-at-scale): Partnership that combines Inspectorio's supply-chain data with EON Digital IDs (2026).
- [Poshmark, EON and Coachtopia launch Instant Resale in the U.S.](https://eon.xyz/press/poshmark-eon-and-coachtopia-team-up-to-launch-instant-resale-in-the-u-s-powered-by-eons-digital-id-technology): Resale of Coachtopia products on Poshmark using Digital IDs (2024).
- [EON wins Fast Company's 2024 World Changing Idea Award](https://eon.xyz/press/eon-named-winner-of-fast-companys-2024-world-changing-idea-award): Recognition for EON Exchange (2024).
- [EON and TextileGenesis partnership](https://eon.xyz/press/eon-and-textilegenesis-join-forces-to-offer-fashion-and-textile-players-an-unrivaled-level-of-traceability-and-transparency): Connected material-to-product traceability for DPPs (2024).
- [EON selected for CIRPASS-2](https://eon.xyz/press/eon-selected-for-cirpass-2-to-advance-the-eus-digital-product-passport): EU-funded DPP pilot in textiles and electronics (2024).
- [The RealReal partners with EON](https://eon.xyz/press/the-realreal-partners-with-eon-to-accelerate-trusted-luxury-resale-with-digital-ids): Digital IDs built into luxury consignment (2024).
- [EON Exchange: the app store for your products](https://eon.xyz/blog/eon-exchange-the-app-store-for-your-products): Launch of EON's partner app ecosystem (2024).
- [Introducing EON Instant Resale](https://eon.xyz/blog/introducing-eon-instant-resale): One-click resale, first launched with Chloé and Vestiaire Collective (2023).
- [EON announces $10M Series A led by IMAGINARY](https://eon.xyz/press/eon-announces-10-million-series-a-led-by-imaginary): Funding round led by Natalie Massenet's IMAGINARY (2022).

## Optional

- [Blog](https://eon.xyz/blog): Articles on DPPs, traceability, sustainability policy and resale.
- [Whitepapers + Reports](https://eon.xyz/whitepapers-reports): Downloadable research.
- [Scaling Circular Systems with Digital IDs](https://eon.xyz/whitepapers-reports/scaling-circular-systems-with-digital-ids): Report with Accelerating Circularity and Eunomia on textile-to-textile recycling (2022).
- [The Connected Products Economy](https://eon.xyz/whitepapers-reports/the-connected-products-economy): Early report on connected products and circular business models (2020).
- [Webinars + Talks](https://eon.xyz/webinars-talks): Recorded webinars and conference talks.
- [Inside Coach's Digital Product Passport Strategy](https://eon.xyz/webinars-talks/inside-coachs-digital-product-passport-strategy): Coach's DPP approach through Coachtopia (2023).
- [Simplifying DPP legislation at Sourcing at Magic](https://eon.xyz/webinars-talks/sourcing-at-magic-vip-summit-2024): Panel with Victoria's Secret on EU DPP timelines (2024).
- [Transforming Resale with Digital IDs](https://eon.xyz/webinars-talks/transforming-resale-with-digital-ids): PANGAIA's ReWear resale programme (2023).
- [Understanding the EU's DPP legislation](https://eon.xyz/webinars-talks/understanding-the-eus-new-digital-product-passport-legislation): Talk at #EUCircularTalks on ESPR (2022).
- [Scaling Textile-to-Textile Recycling with Digital IDs](https://eon.xyz/webinars-talks/scaling-textile-to-textile-recycling-with-digital-ids): Webinar with Accelerating Circularity (2022).
- [How Fashion Can Use Digital IDs](https://eon.xyz/webinars-talks/how-fashion-can-use-digital-ids): Natasha Franck and Natalie Massenet at the BoF Professional Summit (2022).
- [Introducing the Circular Product Data Protocol](https://eon.xyz/webinars-talks/introducing-the-circular-product-data-protocol): Webinar with UNECE and YOOX Net-a-Porter (2022).
- [The new media channel: your product](https://eon.xyz/blog/the-new-media-channel-your-product): Connected products as a direct channel to customers (2023).
- [The new normal: digital clothing labels](https://eon.xyz/blog/the-new-normal-digital-clothing-labels): QR and digital labels in apparel (2023).
- [Closing fashion's sustainable product data gap](https://eon.xyz/blog/closing-fashions-sustainable-product-data-gap): Managing product data for regulation (2023).
- [What if products were pre-programmed for resale?](https://eon.xyz/blog/what-if-products-were-pre-programmed-for-resale-unlocking-profit-and-scale): The economics of profitable resale (2023).
- [A new wave of sustainability rules](https://eon.xyz/blog/a-new-wave-of-sustainability-rules-and-the-fashion-industrys-response): DPP, EPR and ESPR for fashion (2023).
- [Scaling textile-to-textile circular systems with Digital IDs](https://eon.xyz/blog/digital-id-for-textile-to-textile-circular-systems): Digital IDs for recycling (2022).
- [Driving circularity in luxury with the Sustainable Markets Initiative](https://eon.xyz/blog/driving-circularity-in-the-luxury-industry-with-the-sustainable-markets-initiative): The SMI Fashion Taskforce's Digital ID commitment (2022).
- [Beyond the Bag](https://eon.xyz/blog/beyond-the-bag): Reusable bag system with Digital IDs (2022).
- [Digital Care Labels guide](https://eon.xyz/blog/digital-care-labels-guide): QR and NFC care labels (2022).
- [Digital IDs and the EU strategy for sustainable textiles](https://eon.xyz/blog/digital-id-is-essential-to-the-eus-new-strategy-for-sustainable-textiles): The EU 2030 textiles strategy (2022).
- [Balenciaga music merch with EON](https://eon.xyz/press/balenciaga-launches-new-tech-enabled-music-merch-series-partnered-with-eon): NFC-enabled merchandise that unlocks exclusive music (2023).
- [Top fashion brands introduce Digital IDs powered by EON](https://eon.xyz/press/top-fashion-brands-introduce-digital-ids-powered-by-eon-to-unlock-intelligence-commerce-and-sustainability): Chloé, Coach, H&M, Mulberry, John Lewis and others (2022).
- [Chloé launches instant resale on Vestiaire Collective (Vogue Business)](https://eon.xyz/press/chloe-launches-instant-resale-using-digital-ids-on-vestiaire-collective): Coverage of Chloé Vertical (2023).
- [Authenticated resale and the counterfeit problem (Forbes)](https://eon.xyz/press/authenticated-resale-meet-the-woman-solving-the-two-trillion-dollar-counterfeit-problem-for-brands): Profile of Natasha Franck (2024).
- [Millions of luxury products now come with digital passports (BoF)](https://eon.xyz/press/millions-of-luxury-products-now-come-with-unique-digital-passports-heres-what-that-means): Digital ID adoption across luxury (2023).
- [Microsoft, Ahluwalia and EON (The Verge)](https://eon.xyz/press/microsoft-ahluwalia-and-eon-are-sharing-the-untold-stories-of-garments): The "Symphony Unlocked" collection (2023).
- [Houdini, EON and YKK connected zipper](https://eon.xyz/press/houdini-sportswear-pioneers-the-first-connected-zipper-with-eon-and-ykk): The first NFC-connected zipper (2021).
- [EON and Microsoft: 400M products with Digital IDs](https://eon.xyz/press/eon-partners-with-microsoft-to-give-400-million-products-a-digital-id-by-2025): Partnership announcement (2020).
- [EON launches CircularID Protocol Advisory Council](https://eon.xyz/press/eon-launches-advisory-council-to-oversee-circularid-protocol): Governance with GS1 US, UNECE and the Sustainable Apparel Coalition (2021).
- [SMI Fashion Taskforce commits to Digital ID](https://eon.xyz/press/smi-fashion-taskforce-commits-to-digital-id): Industry-wide Digital ID commitment (2021).
- [YOOX Net-a-Porter Group launches Digital ID](https://eon.xyz/press/yoox-net-a-porter-group-launches-digital-id-to-accelerate-circularity): Private-label pilot (2020).
- [Gabriela Hearst connects its spring collection (Vogue Business)](https://eon.xyz/press/gabriela-hearst-connects-its-spring-collection-with-a-digital-identity): The first brand with Digital IDs on all products (2020).
- [Archived Privacy Policies](https://eon.xyz/trust-center/archived-privacy-policies): Earlier versions of the privacy policy (superseded).
- [Archived Cookie Policies](https://eon.xyz/trust-center/archived-cookie-policies): Earlier versions of the cookie policy (superseded).