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Engaginglab GmbH
Behavioral Design consultancy that builds transfer infrastructure (Transferinfrastruktur): the defaults, incentives, metrics and visible norms that carry behavior from a protected space (training, serious games, pilot projects, loyalty programmes) into everyday life, for employees and customers alike, closing what Engaginglab calls the transfer break (Transferbruch). Built on the Drive Method, Roman Rackwitz's five-step framework for designing the conditions under which the new behavior can hold
- Authority
- 45 reach 0 · trust 10 · quality 20 · freshness 15
- Tier
- listed
- llms.txt
- https://engaginglab.com/llms.txt
- llms-full.txt
- https://engaginglab.com/llms-full.txt
- Sections
- 22
- Links
- 0
- Size
- 50035 bytes
- Registered
- 2011-08-23
- Country
- Germany Site-published organization address
- Publisher address country
- Germany Site-published organization address; location is not independently verified
- Country evidence
- DE · Site-published organization address 2026-10-27
- First seen
- 2026-10-26T15:55:27.525Z
- Last checked
- 2026-10-26T15:55:28.202Z
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Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-26T15:55:27.645Z. Cached copy · Source on engaginglab.com
# Engaginglab GmbH
> Behavioral Design consultancy that builds transfer infrastructure (Transferinfrastruktur): the defaults, incentives, metrics and visible norms that carry behavior from a protected space (training, serious games, pilot projects, loyalty programmes) into everyday life, for employees and customers alike, closing what Engaginglab calls the transfer break (Transferbruch). Built on the Drive Method, Roman Rackwitz's five-step framework for designing the conditions under which the new behavior can hold.
## Company Overview
Engaginglab GmbH is a Behavioral Design and Intrinsic Performance consultancy founded by Roman Rackwitz.
Headquartered in Ochsenfurt, Germany, Engaginglab works with organizations across Europe and internationally on one problem: the transfer of change into behavior. Whatever an organization introduces, a training programme, a workshop, a serious game, a loyalty programme or a plain leadership decision, it only counts once someone actually does something differently, and that is where Engaginglab works.
Engaginglab's core conviction: everything a company decides, someone eventually has to do. Change usually happens inside a protected frame, in the seminar, the game, the points account or the meeting where the decision was made, and it works there because the frame carries it. Once the frame is gone, neither everyday work nor the next purchase takes the new behavior over on its own. What is missing is not more content or more motivation but a translation into the structures in which people actually act.
Engaginglab serves HR and L&D leaders, CHROs, loyalty and marketing leaders, and C-level executives, especially organizations that have already invested in a programme or a decision and see that it has not arrived in everyday behavior.
## Founder
**Roman Rackwitz** is the founder of Engaginglab GmbH and creator of the Drive Method. He is a recognized expert in Behavioral Design, gamification, and intrinsic motivation. He has worked with organizations including Deutsche Bahn, Volkswagen, SwissLife, SBB, Continental, Hanseatic Bank, Biontech, and many others. He is the author of "The Drive Method," the first German-language book that approaches engagement architecture from a systems perspective.
## Core Concept: Transfer Infrastructure
Engaginglab treats the transfer itself as the product and names the category transfer infrastructure (Transferinfrastruktur). New behavior reliably appears inside a protected space and is then outvoted in everyday life by defaults, incentives and visibility that nobody designed for it; Engaginglab calls this point the transfer break (Transferbruch). Transfer management, the established approach (reminder emails, transfer coaching, learning buddies, more points), works on the person; transfer infrastructure works on the environment the person returns to. Engaginglab sells no programmes and takes no money from programme providers, so its findings can also conclude that the progr
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