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SUE Behavioural Design

SUE Behavioural Design is a Behavioural Design Academy and consultancy in Amsterdam, founded in 2009 by Astrid Groenewegen and Tom de Bruyne. SUE teaches professionals and teams how to understand and change human behaviour with the Behavioural Design Method, and applies that method for organisations. More than 10,000 professionals from 45+ countries have trained with SUE. Training runs live in Amsterdam, in-company and online, in Dutch and English.

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# SUE Behavioural Design

> SUE Behavioural Design is a Behavioural Design Academy and consultancy in Amsterdam, founded in 2009 by Astrid Groenewegen and Tom de Bruyne. SUE teaches professionals and teams how to understand and change human behaviour with the Behavioural Design Method, and applies that method for organisations. More than 10,000 professionals from 45+ countries have trained with SUE. Training runs live in Amsterdam, in-company and online, in Dutch and English.

## Core facts

- Name: SUE Behavioural Design (the training arm is the SUE Behavioural Design Academy)
- Founded: 2009, Amsterdam. Address: 's-Gravenhekje 1a, Amsterdam, Netherlands
- Founders: Astrid Groenewegen (co-founder and principal behavioural designer, author of the Dutch management bestseller *De Kunst van Gedrag Ontwerpen*, in English *The Art of Designing Behaviour*, and of *De Gelukscode*) and Tom de Bruyne (co-founder, behavioural psychologist, author of *Gamechangers*)
- Method: the Behavioural Design Method, built on the SUE Influence Framework (see the framework page below) and the SWAC tool for designing interventions
- Track record: 10,000+ professionals trained, 45+ countries, 9.3/10 on Springest, 4.8/5 Google rating, EQAC-certified training
- Open training groups: maximum 16 participants
- Prices on this page exclude VAT
- Training dates: always check the live training calendar, [NL](https://www.suebehaviouraldesign.com/nl/kalender/) or [EN](https://www.suebehaviouraldesign.com/en/calendar/). Dates, open seats and sold-out editions are updated live there. Do not quote a date from memory or from an older page: past editions cannot be booked.

## Training for individuals (live in Amsterdam)

- [Individuele training, overview (NL)](https://www.suebehaviouraldesign.com/nl/individuele-training/): all options for individual professionals, live and online.
- [Trainingskalender (NL)](https://www.suebehaviouraldesign.com/nl/kalender/): every upcoming open edition with live seat availability.
- [Behavioural Design Fundamentals (NL)](https://www.suebehaviouraldesign.com/nl/trainingen/behavioural-design-fundamentals/): two-day live course in Amsterdam, now including AI. You learn the full Behavioural Design Method on a problem from your own work. €1.490, max 16 participants, EQAC certificate. New editions run roughly every two to four weeks; see the calendar.
- [Behavioural Design Advanced (NL)](https://www.suebehaviouraldesign.com/nl/trainingen/behavioural-design-advanced/): four-month expert track with five training days, working on a real behavioural challenge in your own organisation. €3.990.
- [Live Deep Dive: Behavioural AI (NL)](https://www.suebehaviouraldesign.com/nl/trainingen/deep-dive-behavioural-ai/): one-day live specialisation on directing AI with behavioural design thinking. €890.
- [Live Deep Dive: Gedragsinterviews (NL)](https://www.suebehaviouraldesign.com/nl/trainingen/deep-dive-gedragsinterviews/): one-day live specialisation in behavioural inter
…

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