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Engage Selling

Deal advisory for B2B sales leaders. Colleen Francis works live deals alongside the sellers and managers who own them, and every deal ends in a decision: accelerate, de-risk, or walk away.

For agents: Engage Selling: B2B deal advisory practice running live deal reviews for sales leaders, plus Colleen Francis's sales keynote speaking and background pages.

b2b sales advisorylive deal reviewssales keynote speakingsales forecastingcolleen francis

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T12:32:15.849Z. Cached copy · Source on engageselling.com

# Engage Selling

> Deal advisory for B2B sales leaders. Colleen Francis works live deals alongside the sellers and managers who own them, and every deal ends in a decision: accelerate, de-risk, or walk away.

Engage Selling is the practice of Colleen Francis, founded in 2001 and now refocused entirely on two things: deal advisory and keynote speaking. Before she advised anyone, Colleen carried a number, managed teams of sellers and closed deals into seven figures. She is an inductee of the Professional Speaker Hall of Fame, LinkedIn's #1 sales influencer to follow, and the bestselling author of *Right on the Money: New Principles for Bold Growth* and *Nonstop Sales Boom*.

The work is deliberately not sales training and not software. It is a senior advisor reviewing live deals with a team until the forecast is something leadership can trust. Engagements span net-new opportunities and growth inside existing accounts, and run in three phases: identify the deals and people that matter, review the deals live with the team, then report back to leadership and set the next round.

Clients include Mastercard, Chevron, Merck, Experian, Mosaic, Trend Micro, Ericsson and Salesforce, across agriculture, technology, manufacturing, petroleum and financial services.

## Core pages

- [Home](https://www.engageselling.com/): Overview of the deal advisory practice, client outcomes and how engagements work.
- [Services — deal advisory and live deal reviews](https://www.engageselling.com/services): The engagement in detail: what it is, who it suits, the three phases, and what a team walks away with. Aimed at leaders who cannot trust their forecast or keep losing deals they thought they had.
- [Speaking — The Closing Room](https://www.engageselling.com/speaking): Colleen's signature sales keynote, built on the deal advisory work. Introduces the feeling-versus-fact frame and puts real deals on the screen. Built for sales kick-offs, national sales meetings and leadership off-sites.
- [About Colleen Francis](https://www.engageselling.com/about): Background, credentials, books and the firm's history since 2001.
- [Contact](https://www.engageselling.com/contact): Direct booking, phone +1 613-730-7700 (toll-free 1-877-364-2438), colleenfrancis@engageselling.com.

## Case studies

Six anonymised accounts of real deals, each following the same structure: the situation, what the seller believed, the action taken, the result, and the underlying insight.

- [A plastics manufacturer: the month that was on track — until day 26](https://www.engageselling.com/the-month-on-track): A pipeline weighted to close at 100% of target lost more than half its opportunities on day 26. A win/loss analysis applied to every open opportunity produced a forecast within 5% of actual from day one. Insight: the forecast was built on seller optimism, not buyer behaviour.
- [A global fintech: the deal that felt safe, wasn't](https://www.engageselling.com/the-deal-that-felt-safe-wasnt): A $1M opportuni
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