# Engage Selling

> Deal advisory for B2B sales leaders. Colleen Francis works live deals alongside the sellers and managers who own them, and every deal ends in a decision: accelerate, de-risk, or walk away.

Engage Selling is the practice of Colleen Francis, founded in 2001 and now refocused entirely on two things: deal advisory and keynote speaking. Before she advised anyone, Colleen carried a number, managed teams of sellers and closed deals into seven figures. She is an inductee of the Professional Speaker Hall of Fame, LinkedIn's #1 sales influencer to follow, and the bestselling author of *Right on the Money: New Principles for Bold Growth* and *Nonstop Sales Boom*.

The work is deliberately not sales training and not software. It is a senior advisor reviewing live deals with a team until the forecast is something leadership can trust. Engagements span net-new opportunities and growth inside existing accounts, and run in three phases: identify the deals and people that matter, review the deals live with the team, then report back to leadership and set the next round.

Clients include Mastercard, Chevron, Merck, Experian, Mosaic, Trend Micro, Ericsson and Salesforce, across agriculture, technology, manufacturing, petroleum and financial services.

## Core pages

- [Home](https://www.engageselling.com/): Overview of the deal advisory practice, client outcomes and how engagements work.
- [Services — deal advisory and live deal reviews](https://www.engageselling.com/services): The engagement in detail: what it is, who it suits, the three phases, and what a team walks away with. Aimed at leaders who cannot trust their forecast or keep losing deals they thought they had.
- [Speaking — The Closing Room](https://www.engageselling.com/speaking): Colleen's signature sales keynote, built on the deal advisory work. Introduces the feeling-versus-fact frame and puts real deals on the screen. Built for sales kick-offs, national sales meetings and leadership off-sites.
- [About Colleen Francis](https://www.engageselling.com/about): Background, credentials, books and the firm's history since 2001.
- [Contact](https://www.engageselling.com/contact): Direct booking, phone +1 613-730-7700 (toll-free 1-877-364-2438), colleenfrancis@engageselling.com.

## Case studies

Six anonymised accounts of real deals, each following the same structure: the situation, what the seller believed, the action taken, the result, and the underlying insight.

- [A plastics manufacturer: the month that was on track — until day 26](https://www.engageselling.com/the-month-on-track): A pipeline weighted to close at 100% of target lost more than half its opportunities on day 26. A win/loss analysis applied to every open opportunity produced a forecast within 5% of actual from day one. Insight: the forecast was built on seller optimism, not buyer behaviour.
- [A global fintech: the deal that felt safe, wasn't](https://www.engageselling.com/the-deal-that-felt-safe-wasnt): A $1M opportunity, 20× the team's average, had been silent for 45 days and ran through a single procurement contact. Questioning surfaced no executive relationship and no business buyer; the deal was pulled from the forecast before it could distort the year.
- [An industrial-services firm: a confident win, on one person's word](https://www.engageselling.com/a-confident-win-on-one-persons-word): An $800K deal was closing on the word of a single plant manager. Deals over $500K triggered a mandatory procurement process nobody had started. Procurement was aligned with the business buyer and a full RFP was avoided.
- [A compliance-software vendor: a clean, simple deal — and a single point of failure](https://www.engageselling.com/a-clean-simple-deal-and-a-single-point-of-failure): A single-product sale through one stakeholder. Mapping the departments that would benefit financially grew stakeholder relationships from one to four and doubled the deal from $50K to $100K.
- [An industrial-products supplier: a maxed-out account that wasn't](https://www.engageselling.com/a-maxed-out-account-that-wasnt): A decade-old $100K/year procurement relationship treated as a ceiling. A buying map found two more procurement officers each spending $100K+ with competitors; the deal closed at 3× the original size with no discount.
- [A decision-analytics vendor: when you find the real driver, price stops being the conversation](https://www.engageselling.com/when-you-find-the-real-driver-price-stops-being-the-conversation): A seller was ready to discount on what looked like a pure pricing fight. Legal was facing a $3M SEC non-compliance fine and would pay full rate to solve it fast — the largest deal in the company's history.

## Journal

- [Journal](https://www.engageselling.com/journal-landing): Featured and most-popular sales strategy videos.
- [Full archive](https://www.engageselling.com/blog): Around 1,700 articles and weekly videos from Colleen Francis, spanning more than a decade, on deal reviews, pipeline management, forecasting, stakeholder mapping, qualification and closing.

## Optional

- [Newsletter](https://www.engageselling.com/newsletter-signup): Weekly sales tips by email.
- [LinkedIn](https://www.linkedin.com/in/colleenfrancis)
- [YouTube](https://www.youtube.com/colleenfrancis)