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Apex by DRIP

Apex is the A/B testing and experimentation platform for e-commerce built by DRIP Agency (Drip Trading GmbH, Traunstein, Germany). Every test idea gets its Likelihood to Win from 4.3 million A/B tests across 151,000 shops, research on the shop and the shop's own live results, then runs as a real experiment.

For agents: Apex by DRIP is an A/B testing and experimentation platform for e-commerce shops, with feature flags, personalization and a storefront SDK, documented in its do

a/b testingecommerce experimentationfeature flagspersonalizationstorefront sdk

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T15:35:53.694Z. Cached copy · Source on drip-apex.com

# Apex by DRIP

> Apex is the A/B testing and experimentation platform for e-commerce built by DRIP Agency (Drip Trading GmbH, Traunstein, Germany). Every test idea gets its Likelihood to Win from 4.3 million A/B tests across 151,000 shops, research on the shop and the shop's own live results, then runs as a real experiment.

## Availability

- Apex is available with DRIP's team (research on the shop, test ideas and design) or as the tool on its own.
- Booking a call is the main way in: https://dripagency.de/demo
- A card-free free plan for one store exists. Pricing is not published.

## Pages

- [Home](https://www.drip-apex.com/): Experimentation, Likelihood to Win, feature flags and personalization in one A/B testing platform for e-commerce. Built from 4.3 million tests, with DRIP's team or on its own.
- [Experimentation](https://www.drip-apex.com/experimentation): A/B testing software built to run six to ten tests at once: edge delivery, conflict checks, sticky bucketing, frequentist statistics and Guardian auto-pause.
- [Likelihood to Win](https://www.drip-apex.com/prediction): AI A/B testing that gives every idea its odds before it touches your traffic: matched evidence from 4.3 million tests, research on your shop and your results.
- [Feature management](https://www.drip-apex.com/feature-management): A feature management platform next to your A/B tests: feature flags with typed values, targeting, rollouts, environments, kill switches and an audit log.
- [Personalization](https://www.drip-apex.com/personalization): E-commerce personalization with a built-in holdback, so every rule-based storefront experience is measured. What ships today and what is still in labs.
- [Integrations](https://www.drip-apex.com/integrations): A/B testing on Shopify and Shopware through our apps, WooCommerce through a plugin, plus Centra, headless stores, GA4, Tag Manager and seven consent managers.
- [API & developers](https://www.drip-apex.com/api): A versioned REST API for A/B testing with scoped keys, signed webhooks, the apex CLI, an MCP server for AI clients and a browser SDK with React bindings.
- [For AI agents](https://www.drip-apex.com/agents): Connect Claude, ChatGPT, Codex or Cursor to Apex by DRIP through the MCP server, hosted with OAuth sign-in or local with an API key, or use the apex CLI. What an agent can do in Apex.
- [Security & privacy](https://www.drip-apex.com/security): Hosted in the UK (London) and Ireland. No fingerprinting, no stored visitor IPs, consent-manager integrations, GDPR export and deletion, compliance status.
- [Customers](https://www.drip-apex.com/customers): Results from DRIP A/B testing programs, the method the Apex experimentation platform was built from: €500M+ in additional revenue for 250+ brands.
- [The genome](https://dripagency.de/apex/genome): How 4.3 million A/B tests from 151,000 shops became one number per idea: where the tests come from, how each one is tagged and how patterns become odds.

## Documentation

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