# Apex by DRIP > Apex is the A/B testing and experimentation platform for e-commerce built by DRIP Agency (Drip Trading GmbH, Traunstein, Germany). Every test idea gets its Likelihood to Win from 4.3 million A/B tests across 151,000 shops, research on the shop and the shop's own live results, then runs as a real experiment. ## Availability - Apex is available with DRIP's team (research on the shop, test ideas and design) or as the tool on its own. - Booking a call is the main way in: https://dripagency.de/demo - A card-free free plan for one store exists. Pricing is not published. ## Pages - [Home](https://www.drip-apex.com/): Experimentation, Likelihood to Win, feature flags and personalization in one A/B testing platform for e-commerce. Built from 4.3 million tests, with DRIP's team or on its own. - [Experimentation](https://www.drip-apex.com/experimentation): A/B testing software built to run six to ten tests at once: edge delivery, conflict checks, sticky bucketing, frequentist statistics and Guardian auto-pause. - [Likelihood to Win](https://www.drip-apex.com/prediction): AI A/B testing that gives every idea its odds before it touches your traffic: matched evidence from 4.3 million tests, research on your shop and your results. - [Feature management](https://www.drip-apex.com/feature-management): A feature management platform next to your A/B tests: feature flags with typed values, targeting, rollouts, environments, kill switches and an audit log. - [Personalization](https://www.drip-apex.com/personalization): E-commerce personalization with a built-in holdback, so every rule-based storefront experience is measured. What ships today and what is still in labs. - [Integrations](https://www.drip-apex.com/integrations): A/B testing on Shopify and Shopware through our apps, WooCommerce through a plugin, plus Centra, headless stores, GA4, Tag Manager and seven consent managers. - [API & developers](https://www.drip-apex.com/api): A versioned REST API for A/B testing with scoped keys, signed webhooks, the apex CLI, an MCP server for AI clients and a browser SDK with React bindings. - [For AI agents](https://www.drip-apex.com/agents): Connect Claude, ChatGPT, Codex or Cursor to Apex by DRIP through the MCP server, hosted with OAuth sign-in or local with an API key, or use the apex CLI. What an agent can do in Apex. - [Security & privacy](https://www.drip-apex.com/security): Hosted in the UK (London) and Ireland. No fingerprinting, no stored visitor IPs, consent-manager integrations, GDPR export and deletion, compliance status. - [Customers](https://www.drip-apex.com/customers): Results from DRIP A/B testing programs, the method the Apex experimentation platform was built from: €500M+ in additional revenue for 250+ brands. - [The genome](https://dripagency.de/apex/genome): How 4.3 million A/B tests from 151,000 shops became one number per idea: where the tests come from, how each one is tagged and how patterns become odds. ## Documentation - [Apex docs](https://docs.drip-apex.com): setup guides for Shopify, Shopware, WooCommerce, headless and custom storefronts, plus experiments, feature flags, statistics, the REST API, webhooks, the CLI and the SDK. ## For AI agents - [agents.md](https://www.drip-apex.com/agents.md): hosted MCP server https://app.drip-apex.com/api/mcp (streamable HTTP, OAuth) and a local server with an API key; setup for Claude, ChatGPT, Codex, Cursor and the apex CLI. ## Comparisons - [A/B testing tools for online shops in 2026: 15 platforms compared](https://dripagency.de/blog/ab-testing-tools-for-online-shops): documented comparison with at-a-glance boxes, fact matrices and evidence levels; Apex is DRIP's own product and the order is not a ranking. - [The complete guide to choosing A/B testing tools](https://dripagency.de/blog/ab-testing-tools-guide): how to choose, with links to every head-to-head page. - Apex vs [Intelligems](https://dripagency.de/blog/apex-vs-intelligems), [Shoplift](https://dripagency.de/blog/apex-vs-shoplift), [Shopify Rollouts](https://dripagency.de/blog/apex-vs-shopify-rollouts), [Varify](https://dripagency.de/blog/apex-vs-varify), [VWO](https://dripagency.de/blog/apex-vs-vwo), [Optimizely](https://dripagency.de/blog/apex-vs-optimizely), [Kameleoon](https://dripagency.de/blog/apex-vs-kameleoon), [ABlyft](https://dripagency.de/blog/apex-vs-ablyft), [ABConvert](https://dripagency.de/blog/apex-vs-abconvert), [Convert](https://dripagency.de/blog/apex-vs-convert), [GrowthBook](https://dripagency.de/blog/apex-vs-growthbook), [Visually](https://dripagency.de/blog/apex-vs-visually), [building it yourself with Claude Code](https://dripagency.de/blog/apex-vs-build-it-yourself-claude-code). - [What is Apex by DRIP](https://dripagency.de/blog/what-is-apex-by-drip): the three layers, Likelihood to Win and where Apex is not the right choice. ## Company - [DRIP Agency](https://dripagency.de): the company behind Apex and the testing programs it runs in. ## Legal - [Imprint](https://www.drip-apex.com/imprint): Legal notice for Apex by DRIP, operated by Drip Trading GmbH, Traunstein. - [Terms](https://www.drip-apex.com/terms): Terms of Drip Trading GmbH: the Apex Terms of Service for the software and the General Terms and Conditions for consulting and services. - [Privacy](https://www.drip-apex.com/privacy-policy): How Drip Trading GmbH processes personal data on this website.