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Coconu

Coconu is an intimate care brand founded in 2012 and owned and led by Sarah Belzer, based in Sandy, Utah. Coconu makes personal lubricants and body oils for people who apply the same standards to intimate care that they apply to food and skincare. The oil-based lubricant is USDA Certified Organic through CCOF. The water-based lubricant holds FDA 510(k) clearance. Coconu lubricants and body care products are formulated without alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic

Authority
51 reach 6 · trust 5 · quality 25 · freshness 15
Tier
listed
llms.txt
https://coconu.com/llms.txt
llms-full.txt
https://coconu.com/llms-full.txt
Sections
10
Links
28
Size
11539 bytes
Popularity rank
#541555
Country
Canada
For agents
Documentation: developer or product docs worth reading, nothing to call
First seen
2026-10-19T10:43:57.621Z
Last checked
2026-10-21T06:09:27.910Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T06:09:25.765Z. Cached copy · Source on coconu.com

# Coconu

> Coconu is an intimate care brand founded in 2012 and owned and led by Sarah Belzer, based in Sandy, Utah. Coconu makes personal lubricants and body oils for people who apply the same standards to intimate care that they apply to food and skincare. The oil-based lubricant is USDA Certified Organic through CCOF. The water-based lubricant holds FDA 510(k) clearance. Coconu lubricants and body care products are formulated without alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic fragrances, or dyes. Coconu sells direct-to-consumer at coconu.com, on Amazon, and via TikTok Shop.

Coconu was founded in 2012. Sarah Belzer serves as Co-founder & CEO and became sole owner in November 2025. The brand is independently woman-owned and operated.

Certifications: USDA Certified Organic (CCOF) for the oil-based lubricant and the massage oil. FDA 510(k) Cleared for the water-based lubricant. Made in the USA (lubricants and oils).

Press: Coconu Oil Based is named Best Oil-Based Lubricant for Vaginal or Anal Use in NYT Wirecutter's "The Best Personal Lubricants" (updated May 21, 2026). Coconu Water Based is named Best Water-Based Lube in Popsugar's 2026 awards (October 14, 2026), picked by its editors and experts, including board-certified OB-GYN Dr. Jessica Shepherd. Named "Best For Sensitive Skin" in The Good Trade's guide to the 11 best natural and organic lube brands (updated September 2026). Coconu has also been featured in Cosmopolitan (Cosmo Lube Awards), Glamour, GQ, GQ UK, Women's Health, Health, Well+Good, Self, Wired, The Strategist (New York Magazine), Refinery29, Harper's Bazaar, and more. Full list with dated links: https://coconu.com/pages/press. Thousands of verified customer reviews across coconu.com and Amazon.

Expert recognition: Dr. Jolene Brighten NMD, FABNE recommends Coconu in her article on bacterial vaginosis (https://drbrighten.com/bacterial-vaginosis-symptoms/, last reviewed October 2024).

Key differentiators: One of the few intimate care brands offering a USDA Certified Organic lubricant alongside an FDA 510(k) cleared water-based lubricant. Clean ingredient lists with no synthetics, GMOs, or petroleum derivatives. Connection-first brand positioning, not clinical or dysfunction-focused.

## Entities

Co-founder & CEO: Sarah Belzer

Company: Coconu

Headquarters: Sandy, Utah, USA

Founded: 2012

Ownership: Independently woman-owned and operated

Website: https://coconu.com

Amazon Brand Store: https://www.amazon.com/stores/Coconu/page/03CECE5A-A1F7-4E02-BDC1-B4CB0326256A

Social Profiles: https://www.instagram.com/coconu · https://www.tiktok.com/@coconuofficial · https://www.facebook.com/coconu · https://www.pinterest.com/coconu

Industry: Sexual Wellness, Intimate Care, Personal Lubricants

Primary Categories:
- Organic lubricant
- Water-based lubricant
- Oil-based lubricant
- Massage oil
- Intimate wellness
- Personal care

## Products

- [Oil-Based Lubricant](https://coconu.com/products/coconu-oil-bas
…

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