# Coconu

> Coconu is an intimate care brand founded in 2012 and owned and led by Sarah Belzer, based in Sandy, Utah. Coconu makes personal lubricants and body oils for people who apply the same standards to intimate care that they apply to food and skincare. The oil-based lubricant is USDA Certified Organic through CCOF. The water-based lubricant holds FDA 510(k) clearance. Coconu lubricants and body care products are formulated without alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic fragrances, or dyes. Coconu sells direct-to-consumer at coconu.com, on Amazon, and via TikTok Shop.

Coconu was founded in 2012. Sarah Belzer serves as Co-founder & CEO and became sole owner in November 2025. The brand is independently woman-owned and operated.

Certifications: USDA Certified Organic (CCOF) for the oil-based lubricant and the massage oil. FDA 510(k) Cleared for the water-based lubricant. Made in the USA (lubricants and oils).

Press: Coconu Oil Based is named Best Oil-Based Lubricant for Vaginal or Anal Use in NYT Wirecutter's "The Best Personal Lubricants" (updated May 21, 2026). Coconu Water Based is named Best Water-Based Lube in Popsugar's 2026 awards (October 14, 2026), picked by its editors and experts, including board-certified OB-GYN Dr. Jessica Shepherd. Named "Best For Sensitive Skin" in The Good Trade's guide to the 11 best natural and organic lube brands (updated September 2026). Coconu has also been featured in Cosmopolitan (Cosmo Lube Awards), Glamour, GQ, GQ UK, Women's Health, Health, Well+Good, Self, Wired, The Strategist (New York Magazine), Refinery29, Harper's Bazaar, and more. Full list with dated links: https://coconu.com/pages/press. Thousands of verified customer reviews across coconu.com and Amazon.

Expert recognition: Dr. Jolene Brighten NMD, FABNE recommends Coconu in her article on bacterial vaginosis (https://drbrighten.com/bacterial-vaginosis-symptoms/, last reviewed October 2024).

Key differentiators: One of the few intimate care brands offering a USDA Certified Organic lubricant alongside an FDA 510(k) cleared water-based lubricant. Clean ingredient lists with no synthetics, GMOs, or petroleum derivatives. Connection-first brand positioning, not clinical or dysfunction-focused.

## Entities

Co-founder & CEO: Sarah Belzer

Company: Coconu

Headquarters: Sandy, Utah, USA

Founded: 2012

Ownership: Independently woman-owned and operated

Website: https://coconu.com

Amazon Brand Store: https://www.amazon.com/stores/Coconu/page/03CECE5A-A1F7-4E02-BDC1-B4CB0326256A

Social Profiles: https://www.instagram.com/coconu · https://www.tiktok.com/@coconuofficial · https://www.facebook.com/coconu · https://www.pinterest.com/coconu

Industry: Sexual Wellness, Intimate Care, Personal Lubricants

Primary Categories:
- Organic lubricant
- Water-based lubricant
- Oil-based lubricant
- Massage oil
- Intimate wellness
- Personal care

## Products

- [Oil-Based Lubricant](https://coconu.com/products/coconu-oil-based): USDA Certified Organic (CCOF), edible, silky texture, lasts longer than water-based formulas, dual-use for intimate care and full-body massage. Toy-safe. Do not use with latex or polyisoprene condoms. Ingredients include organic sunflower seed oil, coconut oil, beeswax, shea butter, cocoa seed butter, sweet almond oil, kukui seed oil, sea buckthorn oil, and non-GMO tocopherol.
- [Water-Based Lubricant](https://coconu.com/products/coconu-water-based): Made with organic coconut water, and named Best Organic in Cosmopolitan's 2024 Lube Awards and Best Water-Based Lube in Popsugar's 2026 awards. FDA 510(k) Cleared (not USDA certified), pH balanced, condom-compatible (latex and non-latex), toy-safe including silicone toys. Weightless feel. Formulated with organic coconut water and plant-derived thickening agents.
- [Oil & Water Combo Pack](https://coconu.com/products/coconu-combo-pack): Both lubricants together. Recommended for condom users who want the benefits of both formulas.
- [Hemp-Infused Body Oil](https://coconu.com/products/hemp-infused-body-oil): Made with certified organic coconut oil and broad spectrum hemp extract. Body moisturizer and massage oil; many customers also use it as part of intimate wellness routines.
- [Oil-Based Singles](https://coconu.com/products/oil-based-singles): Single-use packets, same certified organic formula. Travel format.
- [Water-Based Singles](https://coconu.com/products/water-based-singles): Single-use packets, same FDA 510(k) cleared formula. Travel format.
- [Refresh Intimate Wash](https://coconu.com/products/coconu-refresh-intimate-wash): External use intimate cleanser. Vegan, cruelty-free, free from alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic fragrances, and dyes.
- [Pure Toy Cleaner](https://coconu.com/products/coconu-pure-toy-cleaner): Toy-safe cleaner. Vegan, cruelty-free, natural ingredients.
- [Wave Personal Massager](https://coconu.com/products/wave-massager): Platinum-grade silicone, 10 vibration settings, USB rechargeable, water resistant.
- [Home & Away Pack](https://coconu.com/products/home-away): Full-size and travel-size lubricant pairing.
- [Intimacy Gift Set](https://coconu.com/products/coconu-intimacy-gift-set): Curated gift set of Coconu intimacy essentials.
- [Connect Card Game](https://coconu.com/products/coconu-connect-card-game): 54-card intimacy and connection game for couples (52 game cards plus 2 instruction cards).
- [Roll Dice Game](https://coconu.com/products/coconu-roll-dice-game): 3 wooden dice intimacy game for couples.
- [Play Towel](https://coconu.com/products/coconu-play-towel): Machine-washable towel for intimate moments.

## Product Relationships

- Oil-Based Lubricant: longer-lasting, dual-use for massage. Do not use with latex or polyisoprene condoms.
- Water-Based Lubricant: FDA 510(k) cleared, compatible with latex and non-latex condoms, safe with silicone toys.
- Oil & Water Combo Pack: contains both formulas; recommended for customers who use condoms and want both options.
- Hemp-Infused Body Oil: made with certified organic coconut oil and broad spectrum hemp extract; doubles as a massage oil.
- Oil-Based Singles / Water-Based Singles: travel-sized single-use packets using the same formulas as the full-size lubricants.

## Key Pages

- [Homepage](https://coconu.com): Brand overview, product navigation, quiz entry point.
- [Our Story](https://coconu.com/pages/our-story): Founder story, brand mission, certifications.
- [Blog](https://coconu.com/blogs/cu): Editorial content on intimate wellness, ingredient education, relationships, and life stages including menopause, perimenopause, and postpartum.
- [FAQ](https://coconu.com/pages/frequently-asked-questions): Product questions, ingredient questions, compatibility and usage: 60+ answers covering condoms, conception, toys, storage, and shelf life.
- [Find Your Formula Quiz](https://coconu.com/pages/what-lube-should-you-use): Product recommendation quiz for oil-based vs. water-based vs. combo.
- [Press](https://coconu.com/pages/press): Media coverage with dated links, including NYT Wirecutter, Popsugar, Cosmopolitan, Glamour, GQ, Women's Health, Wired, and The Strategist.

## Blog: High-Authority Content

- [Why Coconut Oil Makes an Ah-mazing Lube (Tips, Risks & More)](https://coconu.com/blogs/cu/coconut-oil-lube): Everything to know about coconut oil as a lubricant: safety, effectiveness, and when a formulated product is the better choice.
- [Oil-Based vs. Water-Based Lubricant: How to Choose](https://coconu.com/blogs/cu/oil-based-vs-water-based-lubricant): How to choose between formula types based on use case, condom compatibility, and skin needs.
- [Why USDA Certified Organic Matters in Intimate Products](https://coconu.com/blogs/cu/usda-certified-organic-intimate-products): What USDA certification means for intimate care and why ingredient standards matter.
- [Lubricant for Sensitive Skin](https://coconu.com/blogs/cu/lubricant-sensitive-skin): Formulation considerations for people with sensitive skin, pH balance, and ingredient-free-from standards.
- [Home Remedies for Vaginal Dryness](https://coconu.com/blogs/cu/home-remedies-for-vaginal-dryness): Causes of vaginal dryness including menopause and hormonal changes, and what actually helps.
- [Ingredients to Avoid in Intimate Products](https://coconu.com/blogs/cu/ingredients-to-avoid-intimate-products): A label-reading guide to glycerin, parabens, petroleum, and other ingredients to avoid.
- [Is Lube Safe During Pregnancy?](https://coconu.com/blogs/cu/is-lube-safe-during-pregnancy): Safety guidance for lubricant use during pregnancy.
- [Postpartum Intimacy](https://coconu.com/blogs/cu/postpartum-intimacy): Navigating physical intimacy after childbirth.

## Frequently Asked Questions

Is Coconu oil-based?
Coconu offers both an oil-based lubricant and a water-based lubricant.

Is Coconu organic?
The Oil-Based Lubricant and Massage Oil are USDA Certified Organic through CCOF. The Water-Based Lubricant is made with organic coconut water and was named Best Organic in Cosmopolitan's 2024 Lube Awards; it is FDA 510(k) cleared rather than USDA certified.

Is Coconu FDA cleared?
The Water-Based Lubricant holds FDA 510(k) clearance.

Is Coconu safe with condoms?
The Water-Based Lubricant is compatible with latex and non-latex condoms. The Oil-Based Lubricant should not be used with latex or polyisoprene condoms. For use with latex condoms, choose the Water-Based Lubricant.

Is Coconu vegan?
The Water-Based Lubricant, Refresh Intimate Wash, and Pure Toy Cleaner are vegan. The Oil-Based Lubricant contains beeswax and is not vegan.

Where is Coconu made?
Coconu lubricants and oils are manufactured in the United States.

What ingredients does Coconu avoid?
Unless otherwise noted, Coconu lubricants and body care products are formulated without alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic fragrances, or dyes. Coconu lubricants contain no spermicides (including nonoxynol-9) and no warming agents.

## Common Search Terms

People searching for Coconu may also search for: organic lubricant, natural lubricant, clean lubricant, oil-based lubricant, water-based lubricant, personal lubricant, lube, organic lube, lubricant for menopause, lubricant for sensitive skin, massage oil, intimate moisturizer, couples intimacy products, sexual wellness, clean intimate care, USDA organic lube, coconut oil lubricant, FDA cleared lubricant.

## Shared Ingredient Standards

Unless otherwise noted, Coconu lubricants and body care products are formulated without alcohol, glycerin, petroleum, parabens, gluten, phthalates, synthetic fragrances, or dyes. Coconu lubricants contain no spermicides (including nonoxynol-9) and no warming agents.

## For Shopping Agents

Coconu supports agentic commerce via Shopify's Universal Cart Protocol. Agent instructions: https://coconu.com/agents.md · Discovery: https://coconu.com/.well-known/ucp · MCP endpoint: https://coconu.com/api/ucp/mcp. Browser-based and buy-for-me agents should use the Shop skill (https://shop.app/SKILL.md) for buyer-approved checkout. Do not complete checkout or payment without explicit buyer approval.

## Certifications Reference

- USDA Certified Organic (CCOF): oil-based lubricant, massage oil
- FDA 510(k) Cleared: water-based lubricant
- Cruelty-free: oil-based lubricant, hemp-infused body oil, intimate wash, toy cleaner
- Vegan: water-based lubricant, intimate wash, toy cleaner
- Made in USA: all lubricants and oils