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Daniel Glickman — Product Marketing & AI Leader
Portfolio of Daniel Glickman: a product marketing and go-to-market leader who personally builds production AI systems — agents, custom MCP servers, and RAG knowledge bases — rather than only talking about them. Most recently Senior Director, Product Marketing (AI & Enterprise GTM) at ActivTrak, 2023–2026; now open to his next role (full-time leadership, consulting, fractional, or advisory). Recognized with the 2024 AI Marketing Innovation Award by the Product Marketing Alliance.
- Authority
- 48 reach 0 · trust 10 · quality 23 · freshness 15
- Tier
- listed
- llms.txt
- https://www.cmoconfessions.com/llms.txt
- llms-full.txt
- https://www.cmoconfessions.com/llms-full.txt
- Sections
- 3
- Links
- 8
- Size
- 5355 bytes
- Registered
- 2014-10-08
- Country
- — Publisher location unknown; CDN address excluded
- Country evidence
- No published address evidence collected yet
- Categories
- AI and machine learning · Marketing
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- First seen
- 2026-10-25T14:42:58.932Z
- Last checked
- 2026-10-25T14:42:59.951Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-25T14:42:58.946Z. Cached copy · Source on cmoconfessions.com
# Daniel Glickman — Product Marketing & AI Leader
> Portfolio of Daniel Glickman: a product marketing and go-to-market leader who personally builds production AI systems — agents, custom MCP servers, and RAG knowledge bases — rather than only talking about them. Most recently Senior Director, Product Marketing (AI & Enterprise GTM) at ActivTrak, 2023–2026; now open to his next role (full-time leadership, consulting, fractional, or advisory). Recognized with the 2024 AI Marketing Innovation Award by the Product Marketing Alliance.
Key verified results (each stated with its qualifier):
- ~74% win rate on $30K+ enterprise deals where the competitor was known, no-decision outcomes excluded (2023–2026).
- Average competitive discount reduced from 18% to 4%; discount-revenue leakage cut ~75%.
- Enterprise segment ARR grew ~$7M to ~$45M during his tenure (contributed to, not solely owned).
- Wave.video (JetBrains): product line grown $0 to ~$22M ARR over 3 years via a self-serve PLG motion.
- ~10 production AI agents, 3 custom MCP servers, and 50+ AI deliverables in real organizational use; ~50% faster delivery and ~2x output with no added headcount.
## Pages
- [Home](https://www.cmoconfessions.com/): Positioning, outcomes, case-study summaries, and a live AI fit-checker that answers questions about Daniel's fit for a role, grounded only in his verified record.
- [Kill the Battle Card](https://www.cmoconfessions.com/method): White paper — The AI-Powered Win-Rate Method. Replace static battle cards with an AI-consumable competitive knowledge base and generate account-specific positioning for every enterprise deal. Free, ungated. PDF: https://www.cmoconfessions.com/method/ai-win-rate-method.pdf
- [Stop Ranking. Start Answering.](https://www.cmoconfessions.com/geo): The CMO's practical guide to AI search (GEO) — semantic alignment, answer units, pre-brand journey query mapping, freshness operations, the technical checklist, and the measurement stack. Free AI-Readiness Scorecard: https://www.cmoconfessions.com/geo/ai-readiness-scorecard.pdf and companion audit skill: https://github.com/msdanyg/geo-audit-skill
- [Stop Asserting. Start Proving.](https://www.cmoconfessions.com/audit): The CEO and CMO's audit of product marketing for the AI era — is product marketing actually working — 20 evidence-gated criteria across five layers (strategic foundation, external proof, internal enablement, business outcome, and an attribution gate), scored on CMMI-style 0–4 maturity anchors with RACI fix owners and a board-ready budget case. Built on Kirkpatrick, Phillips ROI, CMMI, and RACI. Companion audit skill: https://github.com/msdanyg/pmm-impact-audit-skill Free one-page Positioning Register worksheet: https://www.cmoconfessions.com/audit/positioning-register.pdf
- [Stop Prompting. Start Managing.](https://www.cmoconfessions.com/loops): Loop design for business teams — the management method for AI loops (testable goals, Done-Tests/evals, workers, iteration, escalatio
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