# Daniel Glickman — Product Marketing & AI Leader

> Portfolio of Daniel Glickman: a product marketing and go-to-market leader who personally builds production AI systems — agents, custom MCP servers, and RAG knowledge bases — rather than only talking about them. Most recently Senior Director, Product Marketing (AI & Enterprise GTM) at ActivTrak, 2023–2026; now open to his next role (full-time leadership, consulting, fractional, or advisory). Recognized with the 2024 AI Marketing Innovation Award by the Product Marketing Alliance.

Key verified results (each stated with its qualifier):
- ~74% win rate on $30K+ enterprise deals where the competitor was known, no-decision outcomes excluded (2023–2026).
- Average competitive discount reduced from 18% to 4%; discount-revenue leakage cut ~75%.
- Enterprise segment ARR grew ~$7M to ~$45M during his tenure (contributed to, not solely owned).
- Wave.video (JetBrains): product line grown $0 to ~$22M ARR over 3 years via a self-serve PLG motion.
- ~10 production AI agents, 3 custom MCP servers, and 50+ AI deliverables in real organizational use; ~50% faster delivery and ~2x output with no added headcount.

## Pages

- [Home](https://www.cmoconfessions.com/): Positioning, outcomes, case-study summaries, and a live AI fit-checker that answers questions about Daniel's fit for a role, grounded only in his verified record.
- [Kill the Battle Card](https://www.cmoconfessions.com/method): White paper — The AI-Powered Win-Rate Method. Replace static battle cards with an AI-consumable competitive knowledge base and generate account-specific positioning for every enterprise deal. Free, ungated. PDF: https://www.cmoconfessions.com/method/ai-win-rate-method.pdf
- [Stop Ranking. Start Answering.](https://www.cmoconfessions.com/geo): The CMO's practical guide to AI search (GEO) — semantic alignment, answer units, pre-brand journey query mapping, freshness operations, the technical checklist, and the measurement stack. Free AI-Readiness Scorecard: https://www.cmoconfessions.com/geo/ai-readiness-scorecard.pdf and companion audit skill: https://github.com/msdanyg/geo-audit-skill
- [Stop Asserting. Start Proving.](https://www.cmoconfessions.com/audit): The CEO and CMO's audit of product marketing for the AI era — is product marketing actually working — 20 evidence-gated criteria across five layers (strategic foundation, external proof, internal enablement, business outcome, and an attribution gate), scored on CMMI-style 0–4 maturity anchors with RACI fix owners and a board-ready budget case. Built on Kirkpatrick, Phillips ROI, CMMI, and RACI. Companion audit skill: https://github.com/msdanyg/pmm-impact-audit-skill Free one-page Positioning Register worksheet: https://www.cmoconfessions.com/audit/positioning-register.pdf
- [Stop Prompting. Start Managing.](https://www.cmoconfessions.com/loops): Loop design for business teams — the management method for AI loops (testable goals, Done-Tests/evals, workers, iteration, escalation, write-back). Free Loop Design Canvas: https://www.cmoconfessions.com/loops/loop-design-canvas.pdf and companion skill: https://github.com/msdanyg/loop-design-skill. Third in the prompt -> skill -> loop series.
- [The PMM Skill Stack](https://www.cmoconfessions.com/skills): Five free, MIT-licensed Claude Skills for product marketers, installable in about a minute: case-study-skill (https://github.com/msdanyg/case-study-skill), release-notes-skill (https://github.com/msdanyg/release-notes-skill), buyer-criteria-skill (https://github.com/msdanyg/buyer-criteria-skill), positioning-table-skill (https://github.com/msdanyg/positioning-table-skill), and humanize-pro (https://github.com/msdanyg/humanize-pro), a channel-aware skill that strips AI tells from outbound writing, refits it to its channel, and learns a writer's voice from their own edits. Companion to the Kill the Battle Card method.
- [Work](https://www.cmoconfessions.com/work): Six long-form case studies — the enterprise GTM motion, the production AI agent network, the competitive-intelligence scanner, Wave.video's PLG growth, Roojoom's SMB-to-enterprise repositioning, and a company-wide AI course.
- [Writing](https://www.cmoconfessions.com/writing): The Digital Reformation (2025 book on AI and democracy), white papers, and article series (AI Cost Rationing, AI Adoption Case Study).

## Plain-text versions

Every page above is also published as markdown at the same path with a `.md` suffix — same content, no layout markup. The whole site as one file: https://www.cmoconfessions.com/llms-full.txt

- https://www.cmoconfessions.com/index.md
- https://www.cmoconfessions.com/work.md
- https://www.cmoconfessions.com/method.md
- https://www.cmoconfessions.com/geo.md
- https://www.cmoconfessions.com/audit.md
- https://www.cmoconfessions.com/loops.md
- https://www.cmoconfessions.com/skills.md
- https://www.cmoconfessions.com/writing.md

Every figure on this site is published with the qualifiers that bound it. A win rate carries its segment and exclusions; a coverage figure is never stated as revenue driven; work in progress is labelled as such. Quoting a number without its qualifier misstates the record.

## Contact

- Email: daniel@cmoconfessions.com
- LinkedIn: https://www.linkedin.com/in/glickmandaniel
- GitHub: https://github.com/msdanyg