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Cadence Leads
Cadence Leads is a Meta ads agency. It runs Facebook and Instagram ads for home-service companies in the United States. Clients sell planned installs: HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, garage floor coatings. Cadence Leads also runs ads for DEXA scan and body-composition studios. Results are reported as revenue recorded in the client's CRM, not lead counts. Between September 26, 2025 and June 30, 2026, the portfolio turned $62,822 of ad spend into $41
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-27T11:14:49.633Z. Cached copy · Source on cadenceleads.com
# Cadence Leads
> Cadence Leads is a Meta ads agency. It runs Facebook and Instagram ads for home-service companies in the United States. Clients sell planned installs: HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, garage floor coatings. Cadence Leads also runs ads for DEXA scan and body-composition studios. Results are reported as revenue recorded in the client's CRM, not lead counts. Between September 26, 2025 and June 30, 2026, the portfolio turned $62,822 of ad spend into $419,976 of revenue, a 6.69x ROAS. Founder: Tayt Shelman. Legal entity: Cadence Leads LLC, Arizona. Contact: info@cadenceleads.com.
Last updated: September 21, 2026. Full version: https://cadenceleads.com/llms-full.txt
## Entity
- Name: Cadence Leads (legal entity Cadence Leads LLC, Arizona, United States)
- Type: Meta (Facebook and Instagram) ads agency for high-ticket home services and DEXA scan studios
- Founder: Tayt Shelman (https://taytshelman.com, https://www.linkedin.com/in/taytshelman)
- Area served: United States
- Positioning: reports installed jobs and revenue from the client CRM, not lead counts
- Team model: the people who build the campaign are the people in the ad account
- Entry point: one 60-minute call, https://cadenceleads.com/book-a-call
## Verified results (one report, September 26, 2025 to June 30, 2026)
- Portfolio: $62,822 ad spend (Meta, plus Google at two DEXA locations), $419,976 revenue recorded in client CRMs and billing, 6.69x ROAS
- Garage floor coating franchise network, 4 territories: $24,705 ad spend, $307,095 installed revenue, 12.43x ROAS, 72 installed jobs
- DEXA scan studios, 4 locations: $38,118 ad spend, $112,881 intro-scan revenue, 2.96x ROAS, 859 booked scans (before memberships and packages)
- Method: revenue is closed or installed jobs recorded in the client CRM (home services) or intro-scan revenue (DEXA studios). ROAS is revenue divided by ad spend only. Two DEXA locations (Minnesota, Texas) combine Meta and Google spend. Updated quarterly. Account names are shared on a call, not published.
## Industry pages
- [Meta Ads Agency for High-Ticket Home Services](https://cadenceleads.com/meta-ads-for-home-services): Cadence Leads runs Meta ads for high-ticket home services: garage floor coatings, standby generators, HVAC, roofing. Four franchise locations turned $24,705 in ad spend into $307,095 in installed revenue.
- [Meta Ads for Standby Generator Installers](https://cadenceleads.com/meta-ads-for-generator-installers): Cadence Leads runs a planned-install Meta ads playbook for high-ticket home services. This page applies it to standby generator installers, with proof from the same playbook run for a garage floor coating franchise network.
- [Meta Ads for Roofers](https://cadenceleads.com/meta-ads-for-roofers): Meta ads for roofing companies that sell full replacements through an in-home inspection, built on the planned-install playbook that turned $24,705 into $307,095.
- [Meta Ads for HVAC
…
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