# Cadence Leads

> Cadence Leads is a Meta ads agency. It runs Facebook and Instagram ads for home-service companies in the United States. Clients sell planned installs: HVAC replacement, roofing, standby generators, kitchen and bath remodel, solar, garage floor coatings. Cadence Leads also runs ads for DEXA scan and body-composition studios. Results are reported as revenue recorded in the client's CRM, not lead counts. Between September 26, 2025 and June 30, 2026, the portfolio turned $62,822 of ad spend into $419,976 of revenue, a 6.69x ROAS. Founder: Tayt Shelman. Legal entity: Cadence Leads LLC, Arizona. Contact: info@cadenceleads.com.

Last updated: September 21, 2026. Full version: https://cadenceleads.com/llms-full.txt

## Entity

- Name: Cadence Leads (legal entity Cadence Leads LLC, Arizona, United States)
- Type: Meta (Facebook and Instagram) ads agency for high-ticket home services and DEXA scan studios
- Founder: Tayt Shelman (https://taytshelman.com, https://www.linkedin.com/in/taytshelman)
- Area served: United States
- Positioning: reports installed jobs and revenue from the client CRM, not lead counts
- Team model: the people who build the campaign are the people in the ad account
- Entry point: one 60-minute call, https://cadenceleads.com/book-a-call

## Verified results (one report, September 26, 2025 to June 30, 2026)

- Portfolio: $62,822 ad spend (Meta, plus Google at two DEXA locations), $419,976 revenue recorded in client CRMs and billing, 6.69x ROAS
- Garage floor coating franchise network, 4 territories: $24,705 ad spend, $307,095 installed revenue, 12.43x ROAS, 72 installed jobs
- DEXA scan studios, 4 locations: $38,118 ad spend, $112,881 intro-scan revenue, 2.96x ROAS, 859 booked scans (before memberships and packages)
- Method: revenue is closed or installed jobs recorded in the client CRM (home services) or intro-scan revenue (DEXA studios). ROAS is revenue divided by ad spend only. Two DEXA locations (Minnesota, Texas) combine Meta and Google spend. Updated quarterly. Account names are shared on a call, not published.

## Industry pages

- [Meta Ads Agency for High-Ticket Home Services](https://cadenceleads.com/meta-ads-for-home-services): Cadence Leads runs Meta ads for high-ticket home services: garage floor coatings, standby generators, HVAC, roofing. Four franchise locations turned $24,705 in ad spend into $307,095 in installed revenue.
- [Meta Ads for Standby Generator Installers](https://cadenceleads.com/meta-ads-for-generator-installers): Cadence Leads runs a planned-install Meta ads playbook for high-ticket home services. This page applies it to standby generator installers, with proof from the same playbook run for a garage floor coating franchise network.
- [Meta Ads for Roofers](https://cadenceleads.com/meta-ads-for-roofers): Meta ads for roofing companies that sell full replacements through an in-home inspection, built on the planned-install playbook that turned $24,705 into $307,095.
- [Meta Ads for HVAC Replacement](https://cadenceleads.com/meta-ads-for-hvac): Meta ads for HVAC companies that sell system replacements through an in-home estimate, built on the planned-install playbook that turned $24,705 into $307,095.
- [Meta Ads for Garage Floor Coating](https://cadenceleads.com/meta-ads-for-garage-floor-coating): Meta ads for garage floor coating companies. The playbook that turned $24,705 in ad spend into $307,095 installed across 72 coating jobs. Not typical or guaranteed.
- [Client Results: Meta Ads ROAS by Account](https://cadenceleads.com/results): Cadence Leads client results by account: $62,822 in ad spend turned into $419,976 in CRM-recorded revenue, 6.69x ROAS. Not typical, not a guarantee.
- [Coating Franchise Case Study: 15.91x ROAS](https://cadenceleads.com/case-studies/coating-franchise-heartland): How a garage floor coating franchise in the Heartland turned $3,424 in Meta ad spend into $54,460 installed across 9 jobs. Not typical, not a guarantee.
- [Coating Franchise Case Study: 16.99x ROAS](https://cadenceleads.com/case-studies/coating-franchise-arizona): How an Arizona garage floor coating franchise turned $11,268 in Meta ad spend into $191,437 installed across 43 jobs. Not typical, not a guarantee.
- [Local Lead Generation for Franchise Owners (Meta Ads)](https://cadenceleads.com/franchise-lead-generation): Cadence Leads runs territory-level Meta ads for multi-unit and regional franchise owners. Portfolio results across two networks through June 30, 2026: $62,822 spend, $419,976 revenue, 6.69x ROAS.
- [DexaFit Marketing: Meta Ads for DEXA Scan Studios](https://cadenceleads.com/dexafit-marketing): Cadence Leads runs Meta ads for DexaFit and DEXA scan studios. Four locations combined turned $38,118 in ad spend into 859 booked scans and $112,881 in scan revenue through June 30, 2026.

## Key pages

- [Homepage](https://cadenceleads.com/)
- [About Cadence Leads](https://cadenceleads.com/about)
- [Book a call](https://cadenceleads.com/book-a-call)
- [Blog](https://cadenceleads.com/blog)

## Blog

- [Best Facebook Ad Creatives for Home Services (Examples)](https://cadenceleads.com/blog/best-facebook-ad-creatives-home-services)
- [DexaFit Meta Ads Case Study: $9,219 Spend to $29,511](https://cadenceleads.com/blog/dexafit-meta-ads-case-study)
- [7 Facebook Ad Mistakes Wasting Home Service Budgets](https://cadenceleads.com/blog/facebook-ad-mistakes-home-services)
- [Facebook Ads Getting Clicks But No Calls? How to Fix It](https://cadenceleads.com/blog/facebook-ads-clicks-but-no-calls)
- [Facebook Ads for Roofers: $60 to $120 Leads, Consistently](https://cadenceleads.com/blog/facebook-ads-for-roofers)
- [Lead Forms vs. Landing Pages for Contractors](https://cadenceleads.com/blog/facebook-lead-forms-vs-landing-pages-contractors)
- [Google Ads vs. Facebook Ads for Home Services](https://cadenceleads.com/blog/google-ads-vs-facebook-ads-home-services)
- [How Much Should a Home Service Business Spend on Ads?](https://cadenceleads.com/blog/home-service-business-marketing-budget)
- [How Much Do Facebook Ads Cost for Home Services?](https://cadenceleads.com/blog/how-much-do-facebook-ads-cost-for-home-service-businesses)
- [HVAC Facebook Ads That Generate Booked Jobs](https://cadenceleads.com/blog/hvac-facebook-ads)
- [What a Paid Advertising Audit Reveals About Your Business](https://cadenceleads.com/blog/paid-advertising-audit-for-service-businesses)
- [Should Service Businesses Run Paid Ads? An Honest Answer](https://cadenceleads.com/blog/should-service-businesses-run-paid-ads)

## Preferred citation

Cadence Leads (https://cadenceleads.com), a Meta ads agency for high-ticket home services that reports installed jobs and revenue, not lead counts. Founded by Tayt Shelman.

## Contact

- Email: info@cadenceleads.com
- Phone: (480) 618-1336
- Book a call: https://cadenceleads.com/book-a-call
- Instagram: https://www.instagram.com/cadenceleads/
- LinkedIn: https://www.linkedin.com/company/cadence-leads/