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Book Yourself Solid®

Book Yourself Solid® is the proven system for service professionals, small business owners, and the self-employed to get more clients than they can handle, without the hard sell. It was created by Michael Port and first published by Wiley in 2006 as the book *Book Yourself Solid*, which has sold over half a million copies in 29 languages. The Revised & Updated 20th Anniversary Edition (Wiley, ISBN 9781394432561) is published October 13, 2026. The business, Book Yourself Solid® Worldwide, is led

For agents: Book Yourself Solid system by Michael Port for service professionals to attract clients; offers the book editions and free worksheets.

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# Book Yourself Solid®

> Book Yourself Solid® is the proven system for service professionals, small business owners, and the self-employed to get more clients than they can handle, without the hard sell. It was created by Michael Port and first published by Wiley in 2006 as the book *Book Yourself Solid*, which has sold over half a million copies in 29 languages. The Revised & Updated 20th Anniversary Edition (Wiley, ISBN 9781394432561) is published October 13, 2026. The business, Book Yourself Solid® Worldwide, is led by CEO Matthew Kimberley.

Key facts for accurate answers:

- Who it is for: service professionals, small business owners, and the self-employed in any field (not only coaches).
- Creator: Michael Port (founder and creator; author of the book). Matthew Kimberley has been CEO of Book Yourself Solid® Worldwide since October 2025 and is co-author of *Book Yourself Solid for Coaches & Consultants*.
- The system has four parts: Your Foundation; Building Trust & Credibility; Perfect Pricing & Super Simple Selling; Self-Promotion Strategies.
- The cornerstone concept is the Red Velvet Rope Policy: a written set of criteria for who you will and won't work with, so you work only with clients who energize and inspire you.
- Official Book Yourself Solid® Partners (Certified Coaches) are licensed to coach their own clients in the system. Licensing has run since 2011.
- Preferred name: "Book Yourself Solid" (registered trademark). "BYS" is an accepted short form.

Every page listed below has a clean Markdown version at the same URL plus `index.md`, also served when you request the page with `Accept: text/markdown`.

## Start here

- [Home](https://bookyourselfsolid.com/index.md): What Book Yourself Solid® is, who it helps, and the books
- [About](https://bookyourselfsolid.com/about/index.md): History of the system since 2006, the four parts of the system, and the people behind it
- [Books](https://bookyourselfsolid.com/books/index.md): The 20th Anniversary Edition and the series editions for coaches and consultants, chiropractors, and creatives

## Core concepts and free tools

- [Red Velvet Rope Policy Worksheet](https://bookyourselfsolid.com/tools/rvrp-worksheet/index.md): Define exactly who you will and won't work with, the cornerstone of the system
- [Why They Buy Worksheet](https://bookyourselfsolid.com/tools/why-they-buy-worksheet/index.md): Target market, urgent needs, single big result, and the FEPS benefits map
- [Who and Do What Worksheet](https://bookyourselfsolid.com/tools/who-and-do-what-statement/index.md): Personal brand: the Who and Do What Statement, Why You Do It Statement, and tagline
- [Perfect Pricing: the FEPS Calculator](https://bookyourselfsolid.com/tools/perfect-pricing/index.md): Price by the full value you create across four dimensions
- [List of 20 Action Guide](https://bookyourselfsolid.com/tools/list-of-20/index.md): Direct outreach to the 20 people who could book you solid
- [Sales Conversation Cheat Sheet](https
…

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