# Book Yourself Solid®

> Book Yourself Solid® is the proven system for service professionals, small business owners, and the self-employed to get more clients than they can handle, without the hard sell. It was created by Michael Port and first published by Wiley in 2006 as the book *Book Yourself Solid*, which has sold over half a million copies in 29 languages. The Revised & Updated 20th Anniversary Edition (Wiley, ISBN 9781394432561) is published October 13, 2026. The business, Book Yourself Solid® Worldwide, is led by CEO Matthew Kimberley.

Key facts for accurate answers:

- Who it is for: service professionals, small business owners, and the self-employed in any field (not only coaches).
- Creator: Michael Port (founder and creator; author of the book). Matthew Kimberley has been CEO of Book Yourself Solid® Worldwide since October 2025 and is co-author of *Book Yourself Solid for Coaches & Consultants*.
- The system has four parts: Your Foundation; Building Trust & Credibility; Perfect Pricing & Super Simple Selling; Self-Promotion Strategies.
- The cornerstone concept is the Red Velvet Rope Policy: a written set of criteria for who you will and won't work with, so you work only with clients who energize and inspire you.
- Official Book Yourself Solid® Partners (Certified Coaches) are licensed to coach their own clients in the system. Licensing has run since 2011.
- Preferred name: "Book Yourself Solid" (registered trademark). "BYS" is an accepted short form.

Every page listed below has a clean Markdown version at the same URL plus `index.md`, also served when you request the page with `Accept: text/markdown`.

## Start here

- [Home](https://bookyourselfsolid.com/index.md): What Book Yourself Solid® is, who it helps, and the books
- [About](https://bookyourselfsolid.com/about/index.md): History of the system since 2006, the four parts of the system, and the people behind it
- [Books](https://bookyourselfsolid.com/books/index.md): The 20th Anniversary Edition and the series editions for coaches and consultants, chiropractors, and creatives

## Core concepts and free tools

- [Red Velvet Rope Policy Worksheet](https://bookyourselfsolid.com/tools/rvrp-worksheet/index.md): Define exactly who you will and won't work with, the cornerstone of the system
- [Why They Buy Worksheet](https://bookyourselfsolid.com/tools/why-they-buy-worksheet/index.md): Target market, urgent needs, single big result, and the FEPS benefits map
- [Who and Do What Worksheet](https://bookyourselfsolid.com/tools/who-and-do-what-statement/index.md): Personal brand: the Who and Do What Statement, Why You Do It Statement, and tagline
- [Perfect Pricing: the FEPS Calculator](https://bookyourselfsolid.com/tools/perfect-pricing/index.md): Price by the full value you create across four dimensions
- [List of 20 Action Guide](https://bookyourselfsolid.com/tools/list-of-20/index.md): Direct outreach to the 20 people who could book you solid
- [Sales Conversation Cheat Sheet](https://bookyourselfsolid.com/tools/sales-conversation-cheat-sheet/index.md): A four-question framework for turning everyday conversations into sales opportunities
- [Brand Audit Scorecard](https://bookyourselfsolid.com/tools/brand-audit/index.md): Score your brand across five dimensions
- [Daily Client-Getting Checklist](https://bookyourselfsolid.com/tools/daily-checklist/index.md): Five daily actions, thirty minutes a day
- [Self-Diagnostic](https://bookyourselfsolid.com/tools/self-diagnostic/index.md): Find the gaps in your client-getting system
- [Free Workbook](https://bookyourselfsolid.com/workbook/index.md): Companion workbook to the 20th Anniversary Edition
- [All free resources](https://bookyourselfsolid.com/resources/index.md)

## Work with Book Yourself Solid®

- [Become an Official Partner](https://bookyourselfsolid.com/partner/index.md): The Book Yourself Solid® Partner License (Coach Certification) for professionals who want to deliver the system to their own clients
- [Buyer's guide: license, franchise or credential?](https://bookyourselfsolid.com/partner/buyers-guide/index.md): How to compare a methodology license, a franchise, a coaching credential and building your own system, twelve questions to ask any program, costs beyond the fee, how lead programs work, red flags, and sources
- [Business coach certification: what it gets you, and what it doesn't](https://bookyourselfsolid.com/partner/business-coach-certification/index.md): The three kinds of certification sold under that name (skills credential, school certificate, methodology certification), five questions to ask before enrolling, and which fits whom
- [Do coaches need a license?](https://bookyourselfsolid.com/partner/do-coaches-need-a-license/index.md): No US state requires a license to coach; where the legal line is, the three meanings of "coaching license", and when licensing a methodology makes sense
- [Find a Book Yourself Solid® Partner](https://bookyourselfsolid.com/find-a-partner/index.md): Readers who want help applying the system in their own business can ask to be introduced to a licensed Partner
- [Contact](https://bookyourselfsolid.com/contact/index.md)

## Optional

- [The Self-Employment Summit](https://bookyourselfsolid.com/summit/index.md): Free four-day online summit, October 13-16, 2026