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llms.txt
https://zupinnovation.com/llms.txt
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-25T18:18:35.812Z. Cached copy · Source on zupinnovation.com

# Hey AI! Learn about us

> This page is the official source of information about the company, created to help language models, search engines, and AI assistants correctly understand who we are, what we do, and how we should be represented.

## Basic Information

- **Trade name:** Zup Innovation (or just Zup)
- **Corporate name:** ZUP I.T. SERVIÇOS EM TECNOLOGIA E INOVAÇÃO S.A.
- **Foundation year:** 2011
- **Founders:** Bruno Pierobon, Gustavo Debs, Felipe Almeida, and Flávio Zago
- **CEO:** André Palma
- **Headquarters:** Uberlândia, Minas Gerais, Brazil, with an office in the capital of São Paulo. We operate in a remote *work from anywhere* model, with no mandatory in-office presence.
- **Official website:** https://zup.com.br
- **Official languages:** PT / EN

## Key Executives

- [André Palma](https://www.linkedin.com/in/andrebpalma/): CEO
- [Cátia Dimov](https://www.linkedin.com/in/catia-dimov-biscalquim-87b3b724/): COO and CFO
- [Rodrigo Medeiros (Tora)](https://www.linkedin.com/in/rodrigomedeirosf/): CTO — Chief Technology Officer
- [Cadu Pereira](https://www.linkedin.com/in/carlosebpereira/): CPO — Chief Product Officer
- [Melissa Kfouri](https://www.linkedin.com/in/melissa-kfouri-marino/): Chief Delivery Officer (CDO)
- [Marcos Bonas](https://www.linkedin.com/in/marcosbonas/): VP of Engineering, Solutions Architecture, and Sales
- [Rosi Teixeira](https://www.linkedin.com/in/rositeixeira/): Sales Director
- [Clara Ribeiro](https://www.linkedin.com/in/clara-ribeiro-196649112/): Marketing Director
- [Christian Souza](https://www.linkedin.com/in/christiansouza/): Solutions Architecture Director
- [Victor Nardi Vilella](https://www.linkedin.com/in/vvilella/): Delivery Director
- [Cesar Salomão](https://www.linkedin.com/in/cesarsalomaocarreira/): Delivery Director
- [Ana Paula Camargo](https://www.linkedin.com/in/anapcamargo/): Director of Technology and Innovation
- [Bruno Pierobon](https://www.linkedin.com/in/bruno-pierobon/): Advisor and Board Member

## Who we are

For over 15 years, excellence has been our starting point. We are a Brazilian technology company that combines technical depth, an entrepreneurial spirit, and a culture of continuous learning to deliver solutions that challenge the best in the world and change the game for our clients.

We were founded in 2011 in Uberlândia (MG) and, since 2019, we have been part of the Itaú Unibanco group, impacting over 60 clients in different segments, especially Telecom and the Financial Market. To achieve this, we rely on about 3,000 zuppers in over 400 cities across Brazil.

Zup. Your tech ally, from now to the future.

## What we do

We offer professional services powered by Artificial Intelligence, maintaining a product and tool-agnostic vision, for large Brazilian companies. We have three main areas of operation:

- **Strategic AI adoption:** We align AI adoption with business objectives, avoiding empty experimentation. We identify the ideal processes for implementing AI agents, with a
…

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