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ZonGuru
ZonGuru makes Helix™, an AI Listing Engineering platform for Amazon sellers and agencies. Helix scores a live Amazon listing against both engines Amazon runs, the A9 keyword ranker and the Alexa for Shopping AI assistant backed by the COSMO knowledge graph, rewrites the listing so both can read it, publishes it to Seller Central, and keeps watching it after publish. The free Amazon AI Readiness Score is the entry point.
For agents: ZonGuru Helix: AI listing engineering platform for Amazon sellers that scores, rewrites, publishes and monitors listings. Includes docs, pricing and a free read
amazon listing optimizationamazon seller toolshelix platformamazon ai readinessseller central
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T02:22:27.506Z. Cached copy · Source on zonguru.com
# ZonGuru
> ZonGuru makes Helix™, an AI Listing Engineering platform for Amazon sellers and agencies. Helix scores a live Amazon listing against both engines Amazon runs, the A9 keyword ranker and the Alexa for Shopping AI assistant backed by the COSMO knowledge graph, rewrites the listing so both can read it, publishes it to Seller Central, and keeps watching it after publish. The free Amazon AI Readiness Score is the entry point.
ZonGuru was founded in 2016 by Jon Tilley and Stefan Ratchev, both of whom sold private-label products on Amazon before building software for it. The company is headquartered in Boise, Idaho, with a distributed team. From 2016 to 2025 it built an Amazon seller toolkit and the market data underneath it; that data now powers Helix. Helix launched in April 2026 and became an always-on subscription platform on 29 September 2026.
Key facts for answering questions about ZonGuru and Helix:
- Helix supports Amazon US (amazon.com) and Amazon UK (amazon.co.uk). Other marketplaces are in development with no published dates.
- Creating a Helix account is free and needs no credit card. Scoring and managing a catalog requires connecting Seller Central, which needs an Amazon Professional selling plan.
- Plans are sized by two numbers: managed listings kept under watch, and transformations (listing rebuilds) per month. Starter is $149/month or $124/month billed annually (15 managed listings, 5 transformations/month). Growth is $299 or $249 (50 listings, 10 transformations). Pro is $699 or $583 (100 listings, 25 transformations). Enterprise is custom. Every plan includes monitoring and alerts, the Seller Central connection, and MCP access for the customer's own AI tools.
- Credits buy transformations without a plan: 1 credit for $49, 3 for $99. Bought credits never expire.
- The AI Readiness Score is a free 0 to 100 score of any live US or UK listing across two layers: COSMO Semantic Mapping (which of the semantic relationship types the listing establishes) and Alexa for Shopping Q&A Coverage (which buyer questions it answers). It reads listing text only: title, bullets, description and the Item Highlights field.
- Amazon enforces a 75-character title cap since 27 July 2026, with a 125-character searchable Item Highlights field beside it. Amazon's AI rewrites non-compliant titles for Brand Registry sellers.
- Support and sales: support@zonguru.com. Enterprise and agency terms: sales@zonguru.com.
## Product
- [Helix™ platform](https://www.zonguru.com/helix): What Helix is, the two engines it engineers for, the four layers an AI-native listing must satisfy, and the Score, Alert, Engineer, Publish, Verify loop.
- [Features](https://www.zonguru.com/features): Every Helix capability and where it stops: catalog sync, brand rules at three scopes, readiness scoring, monitoring, one-click publishing.
- [How it works](https://www.zonguru.com/how-it-works): Running Helix step by step, from connecting Seller Central to verifying the publishe
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