wua.cx valid

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MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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WUA

WUA benchmarks your digital customer journey against competitors and builds working prototypes that demonstrably convert better.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T12:35:25.378Z. Cached copy · Source on wua.cx

# WUA

> WUA benchmarks your digital customer journey against competitors and builds working prototypes that demonstrably convert better.

Real people evaluate your digital customer journey and those of your competitors, so you see where you win, where you lose, and why. WUA translates those insights into working prototypes and proves with tests that they convert better.

WUA was founded in Amsterdam in 2008 (18 years of experience) and has collected more than 1 million website evaluations in 24 countries, for 300+ brands. Site content is available in Dutch (/nl/) and English (/en/).

## Key pages
- [Products (NL)](https://wua.cx/nl/products): Benchmark research, journey monitoring and conversion-proven prototypes
- [Website Audit (NL)](https://wua.cx/nl/products/website-audit): Expert review of one product journey on your website in two weeks: findings, recommendations and a priority list
- [Digital Market Tracker (NL)](https://wua.cx/nl/products/digital-market-tracker): Quarterly market benchmark: 400 consumers search your market and pick a favourite; findability, conversion and digital market share of every player
- [Digital Service Scan (NL)](https://wua.cx/nl/products/service-scan): Self-service benchmark: your own customers do service tasks in your customer portal and app, customers of three competitors do the same in theirs; scores per task, advisory report and workshop
- [Lab45 Usability (NL)](https://wua.cx/nl/products/lab45-usability): Moderated user testing: a researcher guides people from your target audience one on one while they use your website, app or prototype and think aloud; recordings, findings the same day, a report and a debrief
- [Website Experience Snapshot (NL)](https://wua.cx/nl/products/website-experience-snapshot): Focused version of the Website Experience Deep Dive: you choose three of the seven parts of the customer experience up front, and 150 people from your target audience rate your website on them next to up to two competitors; works as a follow-up to a Deep Dive or on its own; scores, advisory report and presentation
- [Website Experience Deep Dive (NL)](https://wua.cx/nl/products/website-experience-deep-dive): Website experience benchmark: 200 people from your target audience rate your website and those of three competitors on seven dimensions; scores, an advisory report on the two themes with the most impact on conversion, and a workshop
- [Targeted Flow Analysis (NL)](https://wua.cx/nl/products/targeted-flow-analysis): Unmoderated usability test of one flow: people from your target audience do a task on your site or app at home and think aloud, competitors optional; scores per task, an advisory report and a presentation
- [Case studies (NL)](https://wua.cx/nl/cases): Client results across banking, insurance, telecom, energy and government
- [Knowledge base (NL)](https://wua.cx/nl/insights): Articles, whitepapers, masterclasses and podcasts on digital customer journeys
- [About WUA (NL)](https://wua.cx/nl/abo
…

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