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We Are Affective
App strategy, UX and UI design, and technical architecture for digital products. Everything before the build.
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-21T13:47:15.451Z. Cached copy · Source on weareaffective.com
# We Are Affective
> App strategy, UX and UI design, and technical architecture for digital products. Everything before the build.
Site: https://weareaffective.com
## About
We Are Affective is an independent app strategy and experience agency based in the UK. We work with founders, product teams, and established brands who need a clear, honest foundation for their app before development begins. We do not build. That independence is the point.
Our work covers user research, behavioural psychology, UX design, UI design, system architecture, and complete technical specifications. The output is a developer-ready package your chosen team can build from immediately, whether that is an agency, freelancers, an in-house team, or AI-assisted development tools.
The agency was founded by Simon Lee, who spent over twenty years leading mobile product work across healthcare, fintech, consumer technology, and luxury brands. Clients include Canon, Chanel, Universal Music, the Ministry of Defence, and Lucozade.
We work across the UK and internationally. Our sectors include healthcare, wellness, fintech, consumer technology, and any domain where the emotional relationship between a product and its user determines whether that product succeeds.
## Core Pages
- [Experience Design Pricing | We Are Affective](https://weareaffective.com/pricing): Transparent pricing for experience design. We Are Affective works with startups, scale-ups, and enterprise brands to deliver clear, experience engagements.
- [Our Experience Design Process | We Are Affective](https://weareaffective.com/how-we-work): From user research to technical blueprints, discover how We Are Affective eliminates ambiguity and delivers clarity for your development team.
- [Experience Design Resources & Insights | We Are Affective](https://weareaffective.com/learning-centre): Explore articles, guides, and insights on experience design, behavioural psychology, and building digital products that people genuinely feel.
- [App Design, Strategy & UX Agency | We Are Affective](https://weareaffective.com): We deliver the research, strategy, UX and UI design, and technical architecture your app needs before a single line of code is written.
- [20 years building apps people love | We Are Affective](https://weareaffective.com/about): Meet the team at We Are Affective. 20 years of behavioural psychology and experience design helping brands create products people genuinely connect with.
- [Start Your Project | We Are Affective](https://weareaffective.com/get-started): Ready to build something people genuinely feel? Get in touch with We Are Affective to discuss your project and find out how we can help.
## Other Pages
- [How Can I Increase User Engagement in My App?](https://weareaffective.com/learning-centre/how-do-i-best-engage-my-audience): Discover how to boost user engagement in your mobile app by leveraging psychology, effective reward systems, and gamification techniques.
- [What Should You Look for in a
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